From SEO to AEO How Search Is Changing and How to Get Ahead

Is SEO broken, or has search behavior just evolved beyond what you're measuring? In this episode, we dig into a problem many growth-driven marketing leaders are wrestling with: the drop in SEO performance, even when you’re doing everything “right.” Blogging regularly? Optimizing content? Still seeing traffic stall?

You’re not alone and you’re not imagining things. We break down why SEO isn’t dead, but different. Search has changed. Tools like ChatGPT, Siri, and Google’s AI Overviews are answering questions directly often before someone clicks anything. That’s where AEO (Answer Engine Optimization) comes in. We unpack what AEO is, how it builds on traditional SEO, and what to do if your marketing success metrics haven’t caught up with how people actually search today.

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.