All Episodes

April 13, 2026 • 14 mins

Vertical storytelling is booming, and it’s reshaping Hollywood. Heather sits down with Zak Barnett of Zak Barnett Studios to talk about the rise of vertical filmmaking, why creators and studios are embracing it, and what to expect at the upcoming Vertical Summit he's hosting with Eris Entertainment and Paul Ruddy Casting.

 If you’re curious about the future of content creation, this is a conversation you don’t want to miss.

Subscribe to Entertain Me and follow Heather on Instagram @theheatherbrooker.

See omnystudio.com/listener for privacy information.

Listen
Watch
Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Welcome back to entertain Me. This is a show where
we cover all things entertainment from SoCal to the silver screen.
I'm not the brooker, so glad you're here. We're going
to be talking about something that is really fascinating subject
to me, and that is the vertical filming industry. Now,
whether it's you've heard it called vertical shorts, vertical series,

(00:24):
vertical films, essentially it's vertical just means the format, the
way that you can consume content. You've probably been watching
this type of content for a very long time and
not even realized it. Maybe your favorite influencer is posting
and get ready with me. Maybe you know someone is

(00:46):
doing a you know, day in my life video that's
vertical content. But now creatives, content, creators, writers, producers, even
actors are all catching on to the fact that vertical
content is sort of becoming the future of filming and
how we consume our media. Even the city of Los

(01:09):
Angeles is looking into about a five million dollars subsidy,
potential subsidy that would be given to filmmakers who film
their vertical content in Los Angeles because the industry is
booming and the best way for people to get in
at the ground floor to make money off of this

(01:31):
is to learn more about it. And so this week
on KFI Live, I sat down and I talked to
Zack Barnett from Zack Barnett Studio it's very popular, well
known acting studio here in Los Angeles, and about how
he is partnering with Paul Ruddy Casting airis talent a
ton of vertical filming producers, creators, and they're going to

(01:52):
have the Vertical Summit. It's happening this weekend this coming
weekend at Zac Barnett Studios. So if you're an actor
or creative type and you're looking for a way to
a learn more about vertical filming or about where you
may fit into the vertical world, this is a great
opportunity to do that and to learn more. So I

(02:13):
was so thrilled to sit down. Only a small portion
of our conversation actually made it onto KFI Live every
Sunday at noon, by the way, so I want to
share with you our full conversation so you can get
a really good idea of what this is and what
Zach does at their studios. So here's my conversation with
Zach Barnett from Zack Barnett Studios. Hey, Zach, thanks for
joining me.

Speaker 2 (02:34):
Yes, of course and the pleasure.

Speaker 1 (02:36):
All right, I want to tell everybody really quick what
do you do at Zack Barnett Studios.

Speaker 2 (02:40):
Well, it's an acting studio. So most of our clients
come from agents and managers, so our job is to
really get them to the next level of their career
and their craft. Yeah, so we're a group of acting
teachers really kind of specialized in the industry, helping, helping,
can we'll get to the next level.

Speaker 1 (03:01):
So this coming weekend, you're hosting the Vertical Summit. Tell
us what that is.

Speaker 2 (03:05):
Yeah, Well, for folks that don't know, verticals are this
emerging medium that's kind of taking over Hollywood at the moment.
If you imagine a film, like an hour and a
half long film, it's broken up into mid and a
half long pieces and watched on your phone. It's like
we all kind of knew this day was coming where

(03:27):
we're all going to be watching media on our phone,
light television, and film, and so the stories are structured
in these one and a half minute long episodes that
grab you and you know there's a cliffhanger at the end.
Of you know at the minute and a half, so
you just you keep scrolling, you keep watching, and it's
turned into a multi billion dollar industry over the last

(03:49):
few years. And you know, as the big players, you know,
the Disney, the Hulu, the Netflix have caught wind of this.
It's really starting to span and kind of become more
mainstream and more well known directors and showrunners and stars
are getting involved. So it's it's you know, I it's

(04:13):
so exciting because I feel like it's the ground floor
of a whole new form of storytelling, like when we
went from you know, silent films to talkies or black
and white to color. It's it's uh. And the cool
thing is, you know, in Hollywood, if you if you
wanted to get a seat at the table of a
of a major conversation with how media is developing, this

(04:36):
would be like the equivalent of, you know, being in
a boardroom with the CEO of Netflix and Amazon and Hulu.
These are the people that are really creating it. And
it's you know, it's an open dialogue, which I think
for artists in Hollywood is just like thank god, you know,
someone wants us to be part of the conversation. And
is listening, and you know, we're all kind of on

(04:56):
the ground floor shaping this new medium.

Speaker 1 (04:59):
I see. That's an interesting way to put it when
you're talking about verticals and vertical content, sort of comparing
it to a transition or a next generation of the
way we consume media. A lot of people and a
lot of actors, and you know, even myself included. Sometimes
I get wary of vertical shorts because it feels like,

(05:21):
is it replacing something? Is it replacing traditional television or
streaming that we've gotten used to, or traditional filmmaking. Is
there a concern that it's going to replace what we
already know?

Speaker 2 (05:36):
Our brains are evolving in terms of how we consume stories.
I don't think it's going to replace film and television.
I think it's going to be in addition to But
you know this, it kind of remains to be seen.
To be honest, maybe it's the equivalent of, you know,
reading a good book versus watching the movie. It's like,

(05:59):
obviously and film and TV and sort of these longer
scripted series and films you get to disappear into a
world maybe more completely. And I don't think that. I
don't think the need for that's going to go away.
I mean, I think right now where they are with
it is it's really Sophie right, it's like a it's
like a telenovella, you know.

Speaker 1 (06:21):
Yeah, like soap operas.

Speaker 2 (06:23):
Yeah, and it's over there, you know. It's like, look,
I've dedicated my life to the integrity of the acting
art form, and so much of what we watch in
this like the acting is not that great, the writing's
not that great, but there they hook you and they're addictive.
And so what I think is happening is we're noticing that,
or Hollywood is noticing the sort of size of the

(06:45):
business opportunity, and then all the creatives are getting involved
in being like, wait, no, the storytelling has to get better,
the acting has to get better. Like this might be
a new medium, but we want to learn how to
make it into an art That's at least where I'm
coming from.

Speaker 1 (06:59):
That's what I'm That's good to hear too, because with
a lot of the concerns like that, You're right, it is,
it does get labeled as very soap opery, kind of
like low bar content. You know that you just sort
of absent mindedly watch on your phone as you're scrolling through.
But I love that you say that about how creatives
are seeing this as an opportunity and they want to
help make it better. And that's what's interesting about what

(07:23):
you're doing with the Vertical Summit. So tell me about this,
because it looks like you're bringing together quite a few
people to help support that process of making verticals better.

Speaker 2 (07:33):
Yeah. Well, you know, I've just been brought into the
fold more recently, so two longtime colleagues, Paul Ready, the
casting director, and Tina, who owns RAS Entertainment, an aris
talent agency. Paul is probably the biggest casting director in
this space and Tina. Tina's agency has the largest kind

(07:54):
of lot of vertical specific actors, so they are already
have a major place industry, and they brought me into
the fold being like, we really want to legitimize this
and we want to up level it, and so we
want there to be more education around it. We want
to be more technique around the acting and how to
adjust in the acting process, but we also want there

(08:15):
to be more visibility about what this is and what
it could be. So we brought together maybe forty to
fifty panelists from all different sides of this of this industry,
so from executives at the major apps to you know,
showrunners in this space, to vertical stars, to directors to writers.

(08:41):
And we're having six different panels focused on different aspects
of the business side of this. We have a great
VIP party that night, then the next morning we have
acting specific workshops focused on verticals, and then we have
an open call with four of the biggest companies in
the space, Drama Box, Good Short, Drama, Wave and Paul

(09:03):
Ribby Casting. So and that that last part, that open
call is free to the public. You don't even have
to come to the rest of the summit. You can
register online and in person. Actually for the entire summit,
you can attend either online or in person. So yeah,
this is really the intent of it is education, to

(09:24):
give people a seat at the table of this new
exploding medium and saying we want your point of view.
You know, I just did a I just did an
interview with The New York Times about this. They actually
came to my class and they sat in and you know,

(09:45):
there was some some of my students had some dissenting
opinions about this, or like I don't want to be
part of this and others were like, I love oracles.
I've shot like, you know, twenty of them and the best.
It's like, come in be part of the conversation, you know.
So one of the recent things that's I'm up around
and it's not diverse, and it's not diverse, and that's
a problem. But you know, I just.

Speaker 3 (10:05):
Saw I just saw that Ray is uh Start is
having a similar kind of thing coming out about verticals
and you know, getting production in there also. So this
is an opportunity to help form and shape this new
era uh in media. And I just think, you know

(10:26):
what an amazing opportunity for people to come and listen in,
people to ask questions, people to have conversations with these
panelists and creators afterwards.

Speaker 2 (10:35):
Yeah, it's a it's a very exciting weekend ahead.

Speaker 1 (10:40):
Well, and the city of Los Angeles as well is
exploring opportunities to incentivise more verticals to be shot here.
You know, I think from other actors I've talked to,
and you know, some people in the industry, the concern
is that a lot of them are not part of
the union, so they're maybe not paying as well and
not have the union protect that. Some of the other

(11:02):
traditional television and film projects. Do is that a conversation
that might come up during the summit about making some
of these or bringing some of these projects into the union.

Speaker 2 (11:14):
Absolutely. Actually, Jessica Johnson, who I'm not sure if I
got her title correct, but she's I think the National
Director for Entertainment Contracts for SAG, is one of the panelists, so,
you know, and there's a lot of dissent around that.
I mean, I know a lot of the casting folks
are like, you know, a lifetime movie or not a
lifetime that like, the the contracts that SAG is proposing

(11:41):
are not nearly as beneficial to actors as what these
things are already paying. I've been hearing that a lot,
so I can't you know, that's sort of not my
side of it, But that conversation, I'm sure is going
to be a lively one.

Speaker 1 (11:57):
Yeah, No, I agree. I know actors are very passionate
about that, and they you know, they want to get
paid for their work, and you know, and with the
growth of vertical content and the incentives you know, not
just from the city of la but the state of California,
I think you're right, it is only going to continue
to grow. So it'll be really exciting to see how

(12:18):
more creatives get on board, how actors start preparing, and
how the industry shifts. So, Zach, I appreciate you taking
the time to talk with me and talk about the
Vertical Summit. Tell everybody one more time when the Vertical
Summit is and where they can get information about tickets.

Speaker 2 (12:32):
Sure, yes, it's April seventeenth and eighteenth, So for this
Friday Saturday. It's both in person in La as well
as online. You can attend. My studio is Zach Barnett
Studios and it's Librea between third and fourth, but definitely
buy tickets because we are we are running out quickly.

(12:53):
And yeah, to learn more, you can go to our
Instagram at Zach Barnett Studios that's Zaka Barnett, or you
can go to the website which is Vertical dot Zachbarnett
dot com and we'd love to see you there. And yeah,
this is for me. This is an exciting conversation about

(13:13):
how artists can evolve this art form and turn it
into something that has integrity. And I'd love for people
that want to have a voice in that conversation to
come be a part.

Speaker 1 (13:27):
Of it excellent, Zach, thank you so much. I appreciate
your time.

Speaker 2 (13:32):
Of course, thank you so pretty cool.

Speaker 1 (13:34):
If you're at all interested in learning more about verticals
and vertical filming, if you're in the creative space, this
might be a fun opportunity for you to go and
do that and network with some other creatives as well.
That's going to do it for me. You guys, thanks
as always for listening to entertain me, and feel free
to share it with friends. Sharing is caring, as I
love to say. Also want to remind you quickly I
have some stand up comedy shows coming up. I'd love

(13:56):
to see you come out to the ice House Comedy Club.
Three dates coming up in the next couple of months.
One of them April twenty fifth with the Home by
Nine Comedy Group. It's gonna be a fun show and
you will be Home by nine, so check that out
April twenty fifth at the ice House. Next show is
the Bleep Comedy Show. That's May third at the ice House.

(14:16):
That is a clean comedy show. So if you like
your comedy clean, come out to that one. And then
we're gonna let it all hang out for the Renegade
Comedy Show. That's coming up May twenty second, also at
the ice House Comedy Club. Would love to see you
at one or all three of these shows. You can
get tickets on the ice House website or on my
website Heatherbrooker dot com. Thanks for listening to entertainment. You

(14:38):
can listen anywhere on the iHeartRadio app.
Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Betrayal Weekly

Betrayal Weekly

Betrayal Weekly is back for a new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. If you would like to share your story, you can reach out to the Betrayal Team by emailing them at betrayalpod@gmail.com and follow us on Instagram at @betrayalpod and @glasspodcasts. Please join our Substack for additional exclusive content, curated book recommendations, and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience, and healing. Your voice matters! Be a part of our Betrayal journey on Substack.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2026 iHeartMedia, Inc.

  • Help
  • Privacy Policy
  • Terms of Use
  • AdChoicesAd Choices