Gift Biz Unwrapped Podcast

Gift Biz Unwrapped Podcast

Gift Biz Unwrapped provides insights and actionable strategies for the creative business entrepreneur; Gifters, Bakers, Crafters, and Makers. Sue interviews business owners who have been where you are. They share how they started their business, challenges they faced and advice for those following the same path. Have you thought about starting a business but not sure what it should be? Do you have a craft or hobby that you'd like to turn into a business but uncertain how to go about it? Have you started your business already but it's not progressing as you had envisioned? At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales. When you subscribe to the show, you'll automatically get each new episode on Monday morning. That way you have a fresh dose of inspiration to start your week and increase your small business sales with energy and determination.

Episodes

August 2, 2021 23 min
Winners and Wisdom from the Small Business Blog Challenge. Get inspiration on topics and starting your own blog from these new and experienced bloggers
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It's a struggle to make sure my businesses don't overtake my life. Can you relate? Finding tools or apps that help streamline projects has been the solution to providing me newfound time and balance. While I have many, these are the top 8 I use every single day. Tune in to hear how they are applied to projects and work with each other to bring even more efficiency to my days.

Google Mail | Canva | Lastpass | Carbonite | Drop...
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How to challenge social media best practices and algorithm-proof your business with this out of the box advice from a social media pro
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Getting people to come over to your website is one thing. But that's only the first step. Once they're on your site, how do you keep them there and direct them to the ultimate goal ... making a purchase?

Here are 7 Barriers that may be lurking on your website preventing a sale from taking place. Most likely you aren't even aware of them and they can be corrected relatively easily. So let's fix your website and get sa...
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We've all heard to "do what you love," but how does that work, exactly? Today's guest shares her story of how to follow your passion and succeed.

Shelley is the author of Move the Needle, Yarns from an Unlikely Entrepreneur. This book has a singular goal: to inspire you to believe that you can pursue your passion and stick to it, even in the face of adversity.

The book traces Shelley’s journey from leaving the success...
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Customer testimonials can be the deciding factor that prompts someone to make the decision to buy. The fact that Amazon uses this strategy tells you it works.

But getting people to give a testimonial is difficult ... for the buyer and the seller. Here are 3 easy ways to start capturing reviews and then how to use them to your advantage.

The resource mentioned in this episode is https://repuso.com/?via=giftbiz (Repuso)

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A classy way of nurturing customer relationships that will set you apart in the minds of your customers.
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By keeping your business too close to your chest, you're limiting your ability to attract new customers, get new sales and expand your product line. Plus, it puts you in a position of management through paranoia. NOT a good feeling ever!

I explain in today's show why this is not a good way to run your business and the only time it actually makes sense. Yes, there's always one exception to the rule.

But OMG - once you trul...
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Are you afraid to make videos for your business? If so, you're not alone. The whole idea makes so many of us squirm! Today's guest shares exactly how to be comfortable on camera so you can reap the benefits of video in your biz.

Holly helps high-performing leading ladies save time on both sides of the camera by teaching them the skills they need to create not just video but Business Cinema™.

And she knows what she’s talking a...
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Running your own business doesn't mean you can't enjoy all life has to offer. And part of that is taking time away for yourself, your family and your customers.

Relaxing breaks away are rejuevenating and even allow for renewed creativity and excitement for your business. Here's how to do this without losing customers and sales.

CONNECT with me here:

https://www.giftbizunwrapped.com/ (Website) | https://facebook.com/giftbiz...
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Lessons in business - what you can learn from someone with over 25 years in the handmade craft space about retail, wholesale, or combo, and much more.
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Have those weeks where you're super busy but all that time and effort you put in doesn't transfer over to sales? True results come down to doing the right things to move the needle - not just lots of activity.

Follow my 6 Step SCRIPT Method to identify what single goal you should focus on each week. One thing, the right thing, focused on each week will bring immediate progress and huge results over the course of a year.

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How to get unstuck and go after your dreams by working through the mindset blocks that hold you back.
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The word brand gets used very freely these days. Do you know what it actually means? Or what's truly included in your "brand?"

You should. Because if you aren't doing this right, you may be putting up obstacles unconsciously that are driving people away!

CONNECT with me here:

https://www.giftbizunwrapped.com/ (Website) | https://facebook.com/giftbizunwrapped (Facebook) | https://instagram.com/giftbizunwrapped (Instagra...
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Support your customers and your business at the same time with affiliate marketing. A perfect way to create additional income streams for your biz.
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It's time to answer the questions. Should you have a Facebook Business Page? What about Facebook Groups?

Today we cover how these are different, the pros and cons of each and what my recommendation is for your handmade product business. I believe when we're done, your answers will be clear!

CONNECT with me here:

https://www.giftbizunwrapped.com/ (Website) | https://facebook.com/giftbizunwrapped (Facebook) | https://instagram.c...
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Why have a Blog as a Product Business? Benefits of blogging for business - how having a blog for a product business can help you sell your products and create new income streams.
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Luck isn't as random as it might seem. You see people who appear to easily achieve succcess every step of the way. Let's talk about why this happens and what you can do to attract the same lucky streak.

CONNECT with me here:

https://www.giftbizunwrapped.com/ (Website) | https://facebook.com/giftbizunwrapped (Facebook) | https://instagram.com/giftbizunwrapped (Instagram)

JOIN our https://facebook.com/groups/giftbizbreeze (FREE ...
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"What website platform should I use to create my website?"

If this is your question, I suggest you ask a different one because all website platforms are not the same. In this episode I break down the three platform categories to help you narrow in on which one is right for you based on the results you're after.

Yes - I know your goal on a website is to get sales. But here too, there are different types of sales to go afte...
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How to capture the power of Pinterest for your business with these Pinterest best practices. There are so many reasons to use this platform!
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