Gift Biz Unwrapped Podcast
Gift Biz Unwrapped provides insights and actionable strategies for the creative business entrepreneur; Gifters, Bakers, Crafters, and Makers. Sue interviews business owners who have been where you are. They share how they started their business, challenges they faced and advice for those following the same path. Have you thought about starting a business but not sure what it should be? Do you have a craft or hobby that you'd like to turn into a business but uncertain how to go about it? Have you started your business already but it's not progressing as you had envisioned? At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales. When you subscribe to the show, you'll automatically get each new episode on Monday morning. That way you have a fresh dose of inspiration to start your week and increase your small business sales with energy and determination.
Episodes
April 15, 2023 • 14 mins
Yes, you're not seeing things. This is the last episode of the Gift Biz Unwrapped podcast. Over these last 8 years and 545 episodes, we’ve covered every topic currently out there that applies to starting and growing a handmade product business. We’ve heard from amazing expert guests who didn’t hold back with their knowledge and expertise. We’ve also heard the experiences of small business owners just like you in all phases of de...
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April 12, 2023 • 9 mins
I’ve heard it said that the answers you seek in life are only as good as the questions you ask. Because so much goes on in our heads, sometimes our thoughts are trying to answer the wrong questions. Or you get in a brain spin and ideas go round and round randomly without even attempting to answer a specific question. To make some sense of this random thought behavior, I decided to put together sets of questions to ask that will he...
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April 8, 2023 • 26 mins
What is the role of your website in your handmade product business? Let's talk about this, because my answer may surprise you. The biggest misconception of eCommerce is the idea that putting up a website is the “do all, end all” of getting sales online. In reality, it’s just the beginning. Many people are shocked when they put so much time into getting their website set up, and designing the perfect layout before finally pushing ...
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April 5, 2023 • 8 mins
There are lots of ways to increase your sales but today I’m going to tell you what I believe to be the number one thing you should be doing to see your orders increase. What I have to say is going to be controversial because it goes against natural inclinations. It will feel like you’re wasting time on something small that will barely move the needle. Except you’ll think differently when you see the results. Resources Mentioned in...
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April 1, 2023 • 58 mins
Today's episode is guaranteed to bring more beauty and richness into your life. This show is a special one because it brings two different but connected messages your way. An inspiring start-up story that illustrates just how far you can go starting from your home. We also explore the ancient Korean belief about health and wellness. You'll get an inside look into self-care tips to enhance your inner and outer beauty, which then s...
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March 29, 2023 • 12 mins
I wish I would have thought of that! Or maybe you did, but now someone else has actually turned your idea into a product and it’s catching the world by storm. The old saying is true, ideas come a dime a dozen. But they don’t mean anything unless you take action. It’s the person who stops in their tracks and makes a decision to claim the new idea and follows-through with its development who is the winner. Towards that end, I’m goi...
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March 25, 2023 • 63 mins
Today’s show might just be the game changer you’ve been hoping for if you know you should send regular emails but that’s where it ends. You tell yourself you’ll get to it in the future and then bump it back week after week until it finally drops from the list. Or you’ve sent out a few emails, maybe even years ago, and just couldn’t make the connection with the effort put into results that make it worth it. This all changes right...
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March 22, 2023 • 11 mins
This desire to stretch for more and more has been ingrained in us over the decades. The thinking that bigger is better. You were exhilarated when you made your first sale. And from there the focus was on getting another sale … and then another one. And when that happens, then you start thinking about how you can grow even faster and bigger. Always looking for that next level. Think back to why you started your handmade business. I...
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March 18, 2023 • 49 mins
Do you know what user-generated content is and how can it help you in your handmade business? User-generated content deserves more attention because understanding and utilizing this content creation strategy can help you more easily create customer communications and add depth and variety to the messages you send out. The beauty is, user-generated content can be used in all touchpoints from social media posts, to email content an...
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March 15, 2023 • 9 mins
Competition is not something you need to fear. There are actually advantages to being in a well-known and established industry. I explain why and how to look at your competition differently. The emotion and feeling of discomfort comes up when you don’t have a plan to tackle competitive situations. Here’s why competition is a good thing and what you can do to be the star when in the midst of all the others. Resources Mentioned in t...
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March 11, 2023 • 54 mins
By now, you've probably noticed the uptick in people talking about the importance of email marketing. That's because (dare I say it?) email is even more important than social media! In fact, email is your key to predictable and growing monthly sales. It’s one thing to understand the importance of email in theory but another to know how to use it to your advantage in your business. Thankfully, today’s guests are going to shed ligh...
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March 8, 2023 • 8 mins
Being likeable. Sometimes that’s all you need to make a sale. And if you describe yourself as an introvert, this is a reason to push past this self-limiting label. Because you have no chance of being likeable if someone doesn’t have the ability to get to know you. 95% of buying decisions are made based on emotion. Neuroscience confirms it. Given this, why do we focus so much on talking about all the specifics of our products if we...
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March 4, 2023 • 58 mins
If you're looking for your first (or new) home for your eCommerce website - you need to tune in, because this episode is just for you! Today we’re talking about a new eCommerce platform ONLY for handmade creators that offers options not available anywhere else. I say they’re new but they have solid experience under their belt from the last two years of startup and growth. So, what should pique your interest? First, Jon is seriou...
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March 1, 2023 • 10 mins
We are so lucky in our industry of handmade to have what feels like endless options for face-to face-selling. Today let’s talk about the size of a show and how that can affect your success. You may initially thing that larger shows will bring greater results but that’s not always the case. Both large and small shows are worth considering. Testing is always the only way to know if a show will work for you … but there are things to...
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February 25, 2023 • 60 mins
150 craft shows in 3 years! Tips from craft show pros you can use in your handmade product business
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February 22, 2023 • 11 mins
Do you underestimate confidence and enthusiasm? I realize these are two entirely separate things, but they do go hand in hand in your business and can seriously impact your progress and the success you’ll see in the long run. Let’s define each of these first - so we’re on the same page in terms of what I’m talking about. Then I’ll go into how they affect your business and what you can do to leverage each characteristic for your be...
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February 18, 2023 • 50 mins
Start Your Handmade Business from Scratch. Tips and ideas to incorporate into your business development plans.
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February 15, 2023 • 9 mins
It makes sense that for most things in life it’s best if you start at the very beginning, except when it comes to one very important part of your business - the messaging you use to sell your products. In this case, you want to flip the script. It's the old features/benefit story. Describing your product in this way gives them all the specifics to choose and place an order. But they may not be interested in that just yet. Here’s w...
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February 11, 2023 • 41 mins
Bath Bombs and a Million Dollar Amazon Business. How to start an Amazon business or collaborate with one to sell more of your handmade products.
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February 8, 2023 • 8 mins
What do you do when a camera points your way? Probably the same as most people. Do you find yourself totally changing your behavior? It’s like now you have to be “on,” and you analyze and adjust so you’re captured in the best way. While all these tricks make for great photos that show your best self and ones you don’t shy away from, they’re not the best ones for your business. What is natural for you to do when a camera is pointed...
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