Gift Biz Unwrapped Podcast

Gift Biz Unwrapped Podcast

Gift Biz Unwrapped provides insights and actionable strategies for the creative business entrepreneur; Gifters, Bakers, Crafters, and Makers. Sue interviews business owners who have been where you are. They share how they started their business, challenges they faced and advice for those following the same path. Have you thought about starting a business but not sure what it should be? Do you have a craft or hobby that you'd like to turn into a business but uncertain how to go about it? Have you started your business already but it's not progressing as you had envisioned? At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales. When you subscribe to the show, you'll automatically get each new episode on Monday morning. That way you have a fresh dose of inspiration to start your week and increase your small business sales with energy and determination.

Episodes

August 13, 2022 26 min
How to use your website to attract ideal customers to your handmade business plus 3 specific tweaks to consider.
Share
Mark as Played
Today I’m going to give you a number of things to consider while you’re brainstorming the name for your business. But I would be doing you a disservice if I didn’t remind you that this is NOT the first thing you should do when thinking about starting your business.

The very first thing when considering starting your business is to validate your product. Once you’ve confirmed there’s a market for what you sell, then it’s time to deci...
Share
Mark as Played
How to know - is it time to close down your business? What to do when your business no longer fits your life and goals.
Share
Mark as Played
What if you could jump on the phone with me for a quick 10-minute conversation? Now you can. Ask my opinion of a website platform you’re considering. Want thoughts about how to get stronger results from an upcoming craft show? Or maybe it’s an overall strategy discussion. Whatever’s on your mind.

The second I learned about this new program, I saw the beauty of how it can help me serve you in a whole new way. It provides an opportuni...
Share
Mark as Played
Which is better for a handmade product business - your own website or Etsy? There are pros and cons to each. So today, we dive into the differences between having a store on Etsy versus creating your own website.
Share
Mark as Played
I know for a fact that you have special powers you aren’t using. If you tap into them, they’ll make you and your business more personal, memorable and shareable. The best thing about these powers of yours is that you don’t need to act like someone you’re not. You don’t to invent scenarios you think your customers will like or project anything that feels uncomfortable or staged.

Doesn’t that sound freeing and too good to be true? Gue...
Share
Mark as Played
An unexpected journey from Rabbi to jewelry maker. A perfect case study on how to build and grow a handmade business!
Share
Mark as Played
Many think marketing and promoting are the same thing and they use them interchangeably. Here’s where you can get lost in it all. Lots of time and money spent on these activities knowing it’s important for your business but seeing little in results. The purpose is blurry at best. What should you be doing to bring in the sales? How do you know if you should keep going with one thing or put more emphasis on another?

Let’s clear this u...
Share
Mark as Played
Understanding features vs benefits for your handmade products
Share
Mark as Played
You hear about these events on the news, see the horror and sympathize with those involved. You may even know someone affected by a violent event and reach out to help, or offer financial support. There’s anger, frustration and lots of conversation asking “How we can allow these things to continue to happen? This is not the American way and it needs to stop."
It may leave you stunned, heartbroken, and unsettled for some time. Bu...
Share
Mark as Played
Could being a guest on a podcast be a fit for your handmade business? How to find the right shows, prepare for the interview, and reap the benefits afterward.
Share
Mark as Played
It makes me crazy every time I encounter it – and it’s a lot! There are two reasons this frustrates me so much. First, I’m stopped in my tracks from being able to move forward at all and second, so are you! All attempts at making connections and progress with this strategy in your business are halted. Hard stop!

What am I talking about? Instagram accounts that are set on private. If this is you and you want to keep an account privat...
Share
Mark as Played
Why not try free methods first? We talk about 3 organic ways to get people to your website so you can make more sales.
Share
Mark as Played
Are you in control of your business? The answer to this, as the owner of your business, is always yes. You are the one at the top, making decisions that affect your outcomes. You are also the one in control if you decide to relinquish control. And this is something I really want you to get.

Yes, you’re going to do things that don’t work out. Being in control doesn’t mean you’re always right. But it does mean you take responsibility ...
Share
Mark as Played
4 reasons why your products aren't selling and what you can do to turn things around!
Share
Mark as Played
A few weeks back I was at a podcasting conference called Podfest. Seriously one of the best events I’ve ever attended in terms of learning timely and relevant new things and meeting the most incredible people.

How does this apply to you? You're not a podcaster (most likely) but, I see applications that most definitely apply as a handmade product maker. If you aren't doing them already, adding them in will strengthen your bus...
Share
Mark as Played
Uplevel your selling experience AND set yourself apart in the handmade product market with thoughtful, generous, and personal selling style.
Share
Mark as Played
Maybe you’re like most … defaulting to the idea that blogs aren’t meant for your handmade product-based business. My aim in this episode is to help you see this differently by sharing 5 Ways a blog can benefit and grow your business.

Am I here to convince you to start a blog tomorrow? No. But I want you to understand the many ways a blog can be an asset and then you can make your own decision from there.
Be part of the newest Gift Bi...
Share
Mark as Played
Today we're talking about how to start an email list for your business.

Now, more than ever, it's important to https://giftbizunwrapped.com/episodes/email-marketing-process (put email marketing into place). I know it can seem daunting but when you know the steps to getting started, you'll see it's not that difficult at all.

The subject of https://giftbizunwrapped.com/episodes/email-marketing-plan (email marketing) has...
Share
Mark as Played
It’s easy to start a business. What’s hard is to stay in business! There are a variety of reasons why businesses fail at such a high rate. And of course, nobody takes actions intentionally that will set them back. But that’s exactly what’s happening to most business startups. In the end, their initial actions never gave them a fair chance of survival right from the start.

When you first learn about a new business in town, you hear t...
Share
Mark as Played

Popular Podcasts

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

    Crime Junkie

    If you can never get enough true crime... Congratulations, you’ve found your people.

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

    The Daily

    This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

    The Bobby Bones Show

    Listen to 'The Bobby Bones Show' by downloading the daily full replay.

Advertise With Us

For You

    Music, radio and podcasts, all free. Listen online or download the iHeart App.

    Connect

    © 2022 iHeartMedia, Inc.