Masters of Service
The Show for B2B Service CEOs who want to grow their business. We're dedicated to talking to in-the-trenches experts to find out what's working now to grow revenue for B2B service businesses and agencies.
Episodes
May 12, 2023 • 17 mins
On this episode of Masters of Service, Kurt interviews Sean Kline, CEO of Turbotek, who shares his experience transitioning from a marketing executive to a CEO and the importance of providing concrete value and staying in touch with customers. Kline recommends 'The Effective Executive' by Peter Drucker for executives in small or large enterprises.
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On this episode of Masters of Service, Kurt interviews Spencer Kelty from Yogi, discussing the company's AI technology that analyzes customer feedback to improve products and marketing strategies. Kelty shares a success story of how Yogi helped a regional staffing agency grow by improving their digital presence and connecting with their community. They also talk about the importance of aligning marketing with revenue and long-term ...
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Join Kurt and Michaela Dempsey, CMO of Evisort, on this episode of Masters of Service as they discuss the benefits of using an AI-powered contract life cycle management platform. Michaela stresses the importance of understanding customers and building relationships with them. She also recommends the book 'How to Win Friends and Influence People' and invites listeners to connect with her on LinkedIn.
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May 3, 2023 • 30 mins
On this episode of Masters of Service, Kurt interviews Ed Locher, Executive Vice President of Marketing at HG Insights. They discuss how HG Insights provides groundbreaking solutions for sales ops and marketing, adding a layer of contextual information on top of technographics. Ed shares their success stories and how they help their clients supercharge their go-to-market.
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April 26, 2023 • 19 mins
Kurt interviews Lauren Hagerty, Senior Director of Marketing and Community at PowerToFly. They discuss PowerToFly's mission to create a more inclusive workforce and their role in helping companies with diversity recruiting solutions. Lauren shares the biggest challenges of the current economic climate and how PowerToFly is reaching their audience through virtual events and small executive forums.
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April 26, 2023 • 23 mins
Join Kurt and Adam Livesay, founder of Elevat, as they discuss the challenges and opportunities in the IoT industry. They talk about the evolution of IoT technology and how it has become more sophisticated, with companies now looking at hundreds of data points for efficiencies and safety. They also discuss the challenges of managing supply chain and people in the industry, and how companies are transforming their business models to...
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April 26, 2023 • 19 mins
On this episode of Masters of Service, Kurt interviews CJ Bachmann, CEO of 1SEO, as she shares her journey as a female leader in the digital marketing industry and the importance of building trust with clients. Bachmann also gives advice to those looking to enter a new field and recommends two books for personal growth and career development.
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Join Kurt and Nischal Nadhamuni, President and Founder of Klarity, as they delve deep into the challenges of making AI technology reliable in a business-critical setting. They discuss the messaging and sales strategy of AI technology and how it can be framed as a tool for enabling human creativity. Nischal also recommends a book called 'How Innovation Works' by Matt Ridley, which explores the iterative nature of breakthrough techno...
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Kurt interviews Brian Johnson, co-founder of Canopy Management, who shares his expertise in Amazon advertising and how it helped him build his reputation in the industry. Johnson emphasizes the importance of standing out from the crowd and using the 'what's in it for me' messaging to grab the audience's attention. He also talks about the evolution of their agency and the need to separate oneself from the crowded market.
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Crystal Bell, President of ImageSoft, shares her insights on managing and securing data in today's constantly recording and online world. She advises listeners to pursue their passions and engage in their careers, and recommends finding a mentor to gain experience and build confidence. Bell emphasizes the importance of being a people-first company and serving employees first.
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Kurt interviews Onaisa Landis, VP of Marketing at Octane, who shares her journey from working at Fortune 500 companies to building the marketing function from scratch at Octane. They discuss Octane's lending solutions for the recreational goods market and how they are partnering with small business owners and dealerships to drive growth and provide a seamless customer experience.
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Join Kurt as he talks to Jocelyn Sexton, VP of Marketing at Growth Acceleration Partners, about the challenges of brand awareness. Jocelyn explains how her team is working to stand out in a crowded market and showcase the unique qualities of their company. They also discuss the importance of culture in the workplace and how it can impact a company's success.
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April 26, 2023 • 21 mins
On this episode of Masters of Service, Kurt interviews Jane Crisan, CEO of Rain the Growth Agency, as they discuss the challenges of marketing in today's economy and the importance of brand awareness and differentiation in a crowded marketplace. Jane shares her journey from a technology background to digital marketing and how she landed at Rain the Growth Agency. They also talk about the job titles of the people they serve and the ...
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April 20, 2023 • 21 mins
Kurt sits down with Patrick Spencer, VP of Corporate Marketing & Research at Kiteworks. Patrick tells Kurt how they have adapted to new marketing strategies, using influencer marketing programs to expand their audience and engage with companies. Patrick also explains how Kiteworks strategically differentiated their brand by creating content pieces with less steep competition.
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April 18, 2023 • 20 mins
Kurt sits down with J.D. Collins, CEO & Executive Director at Michigan Small Business Development Center. J.D. tells Kurt about his passion for entrepreneurship and helping others at the SBDC, where professional business advice evolves into tangible experience. J.D. describes his journey from grasping the use of emerging tech to solving business problems while giving back to his community, serving, and supporting economic and o...
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April 18, 2023 • 18 mins
Kurt sits down with Swati Patel, Managing Director at Clarkston Consulting. Swati tells Kurt what it means to be a part of Clarkston since 2003. Swati describes how the team helps organizations enhance operations by scaling with the right strategy and implementing tech.
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March 17, 2023 • 19 mins
Kurt sits with Melissa Davis, founder, and CEO of Elev8 Hire Solutions. Melissa tells Kurt about her journey as an entrepreneur and what it means to serve start-ups on the tech side among today's challenges. Kurt and Melissa discuss how to expand and find growth by gaining exposure.
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March 17, 2023 • 21 mins
Kurt sits with Liesse Jayalath, Director of Creative and Content Strategies at Look Left Marketing. Liesse tells Kurt how working on the tech side means developing strategy so clients can tell their stories and craft creative messages with them to show the world what their product is doing in a compelling and engaging way.
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March 10, 2023 • 20 mins
Kurt chats with Nish Parikh, Co-Founder and CEO of Rangam, a company dedicated to helping other companies hire people with disabilities. Nish discusses strategies for helping companies change their mindset and leveraging technology to educate employers.
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March 10, 2023 • 28 mins
Kurt sits down with Ryan Steelberg, CEO and President of Veritone. Ryan shares his insights about why branding is the cornerstone and how critical it is to be hyper-focused on the customer. For Ryan, increasing partnerships and developing relationships over time is key.
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