May The Best Brand Win

May The Best Brand Win

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities. Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis. For more info visit www.robertsoncomm.com

Episodes

June 7, 2021 44 min
Today a brand is only as good as its stories and its content.  That bodes extremely well for my guest, Rick Smith, the Founder and CEO of NewsUSA a leader in the syndicated content space.  We’re going to talk about content and what brands can do to tell a better story and amplify that story to reach audiences around the world.  Join me for another Peabody-award winning episode of May the Best Brand on Entertalk.
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The currency of marketing has always been how interesting a particular product, service or company could be.  Today it’s imperative because I don’t know if you’ve noticed, but human attention spans are shrinking like George Costanza coming out of the cold water in that classic episode of Seinfeld.  In fact, a new study by Microsoft says that humans now has less of an attention span than a common goldfish. The average attention span...
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Marketing has to be about generating leads. But how far are some companies willing to go to do it? How many “targets” will they bother to get one “conversion.”  There’s a better way and I will show it to you on the next truly epic edition of May the Best Brand Win on Entertalk Media.  
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January 1, 2021 16 min
2020 was a weird year for the world and for marketing. Here’s a quick recap of what happened and most importantly how YOU can make your marketing even stronger in 2021!  Join me for another Novel Prize nominated episode of May the Best Best Win on Entertalk Media.  
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Eddy Pham is a legend in direct response world.  Starting with his invention of the George Foreman Grill to the Snuggie, to the Comfeet Blanket — Eddy listens to the market and gives it EXACTLY what it wants.  That’s marketing.  Eddy joins us on the show today to talk about his incredible career and what he’s working on next!  Eddy will also give you aspiring inventors some great tips on another "As Seen on TV" certified ep...
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No matter what you sell, it probably comes in a box.  And marketing has ways of making that box sell, sell sell.  But joining me on the show today is musical entrepreneur and good friend Dave Craver whose new company Living Image has a way to make those boxes come to life via Augmented Reality (AR) and REALLY creep people out.  Dave will be here to talk all about that and we’ll hit who’s winning and losing in marketing this week on...
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If you’ve shopped or eaten at a mall or strip mall in your life, you’ve seen Sheldon Pont’s work.  As a master of real estate for retail operations including Morton’s Steakhouse, Polo Ralph Lauren, Kenneth Cole, Cartier, Dunkin Donuts, Baskin Robbins and Little Caesar’s Sheldon manages huge real estate projects and is frequently quoted in the media for his expertise in real estate development. Sheldon joins us today to talk about r...
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September 14, 2020 26 min
Here we sit in 2020 and we have no flying cars, no instant meal preparation machines, no space age clothes with matching boots.  But we still have marketing…and man is it awful.  Why is marketing SO bad, so pointless so easily trashable?  We’re going to look at some examples and explore the issue a bit on what’s sure to be another Nobel Peace Prize winning episode of May the Best Brand Win on Entertalk.  
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August 18, 2020 27 min
Well it happened.  CES — canceled.  NAMM Show — canceled.  But YOUR company ISN’T canceled and YOU still have important marketing work to do.  But NOW you’re going to be minus some really big events that helped you in the past.  Fear not, where there’s a will, there’s a way and I have a few tips and tricks to help you out on this episode of Ryan Reynolds’ favorite marketing podcast, May the Best Brand Win only on Entertalk.  
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They say entrepreneurs are unemployable because they’d rather MAKE a job than TAKE one.  Well our guest on today’s program certainly fits that bill.  He’s a visionary fitness trainer known around the world for training pro soccer stars — turned actor who worked alongside of Will Ferrell and Robert Duvall — He’s a documentary filmmaker  - turned inventor and marketer. He’ll give us some tips, share his journey and even tag team some...
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I was in a conversation recently with some business owners and the question of “what is your most effective marketing advice” came up.  Almost all of them said “yeah, we don’t do much marketing,” which I found strange.  Upon further examination many of them engaged in plenty of marketing-related activities but they just didn’t “call” them marketing.  So we’re going to talk about all of the activities that companies do that apparent...
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Math was not my favorite subject mostly because you couldn’t BS your way through it.  There’s a process, an order to how you do it and there isn’t any room for improvisation.  Well, after studying thousands of marketing campaigns from b2b and b2c companies, I can tell you there’s a order of operations for marketing too.  We’re gonna talk about it and still have time to hit who’s winning and losing on another semi-entertaining episo...
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Episode 160: Making Sure Your Price is Right With Science
If you study marketing, you know about the four P’s.  One of those P’s is PRICING.  And with us today is an expert in pricing, Per Sjofos, the CEO of market research company, Atenga.  Per does price specific market research also called Predictive Demand Analysis(TM) and is an expert in what things SHOULD cost. We’re going to talk about pricing, baby and Per is going to show u...
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Why are some of the world’s most successful people NEVER late to meetings?  Because time is the one thing which you cannot buy more.  In my business, a common objection to improving marketing is time.  I just don’t have TIME to do any marketing.  Well, that is pretty shortsighted and dumb.  So I’m going to show you WHY you should make time for marketing and HOW to do it.  We’ll also tackle who’s winning and losing this week in mark...
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Most of the danger of Cv-19 is fear.  Fear is  an emotion that requires a stimulus in the human brain.  Now the mass media have tried their very best to keep us afraid, but we’ve dealt with them before.  I believe the Cv-19 crisis got all of its fear muscle from social media.  We love liking, sharing and posting SO much that kinda got played by our own creation.  But FEAR not, because I’m going to show you my top 3 ways social medi...
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Most website really, really suck. They are old, outdated, unclear and full of so much marketing crap you have to run a mental marathon of calories to figure out what they say.  And of course, most people won’t do that.  So we’re gonna discuss how it happened and more importantly the three things you can do RIGHT NOW to fix yours.  We’ll also dive into who’s winning and losing on another robust yet airy episode of May the Best Brand...
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One of the un-advertised powers of public relations has always been our ability to form and shape public opinion. And if you truly knew what PR could accomplish, it would be outlawed immediately. This latest coronavirus situation makes a nice case study about public opinion. So join me as we look deeper into it and determine how this whole thing happened. We’ll also hit who’s winning and losing on another epic episode of May th...
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You may not know this but HOW a news story gets covered by the media often determines the takeaway value for the audience.  Words matter.  Putting them together one way leads to a logical calm decision-making public.  Doing it another way, results in stores being cleaned out and people walking around on the street looking like walk-in extras for Doogie Howser, MD.  We’ll talk about the subtleties of word play — how they do what the...
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Screenwriter Robert McKee once said “True character is revealed in the choices a human being makes under pressure - the greater the pressure, the deeper the revelation, the truer the choice to the character's essential nature.”  Well, 2020 has been quite a story so far, huh?  And what have we seen?  Also, why is knowing people SO darn useful in marketing?  We’re gonna dig into these fascinating questions and have time to hit wh...
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Episode 153: Save a Life. Stop Breathing (And other bad messages during trying times)
If you’re managing marketing for a company during the COVID-19 quarantine, you’re out of things to say. You know it, we know it. You’ve already sent out the “We’re Here for You” email and that’s all you had left in the tank. But fear not, because I’m going to show you exactly what your company or org should be saying during even the most difficult ...
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