Shane Barker is an accomplished digital marketing consultant. From working with celebrities on digital reputation management to obtaining a #1 national ranking with PROskore as a social media consultant, Shane has built an impressive list of accomplishments in digital marketing. As a regular contributor to publications like Salesforce, Yahoo Small Business, Marketing Profs and others, he continues to grow and share his knowledge. Quote: I like putting good people with good people! Questions I Ask:
What is an influencer marketing?
Why did you decide to focus on the microinfluencer?
How does content complement influence marketing?
3 Learning Points:
Going beyond one post and creating campaigns.
If you're an influencer how do you pitch to small business owners and brands.
Tips on initiating and maintaining relationships with brands.
IZEA’s, “2017 State of the Creator Economy.” This study helps you gain a better understanding of influencers’ perspectives on influencer and content marketing. You can find out useful insights, such as the platforms content creators are leaning towards, and how you can use this for your benefit.
“Influence 2.0,” an in-depth study conducted by TopRank Marketing and Traackr. The report is a result of a survey of 102 brand leaders from reputable companies such as American Express, Adobe, and Amazon Web Services.