HE OSTRICH PARADOX: Why We Underprepare for Disasters
February 8, 2017•56 min
Aired Wednesday, 8 February 2017, 2:00 PM ET
Today’s Star is Robert Meyer
Why are we humans so poor at dealing with disastrous risks when met with a sudden emergency, and what can we do about it?
About the Guest: Robert Meyer
Robert Meyer is the Frederick H. Ecker/MetLife Insurance Professor of Marketing and co-director of the Wharton Risk Management and Decision Processes Center at The Wharton School of the University of Pennsylvania. His work has appeared in a wide variety of professional journals and books, including the Journal of Consumer Research; Journal of Marketing Research; Journal of Risk and Uncertainty; Marketing Science; Management Science; and Risk Analysis.
He is the co-author with Howard Kunreuther of The Ostrich Paradox, which presents the six cognitive biases that lead individuals, communities, and institutions to make grave errors when met with a sudden emergency – whether a natural disaster like a hurricane or earthquake, or a catastrophe such as a plane