New Gen Marketing
Each week on New Gen Marketing, we give you tips and tricks to gain a foothold in this new generation of consumers and break down Gen Z, Gen Alpha, and Millennial marketing. Hosted by Joshua Stanley, the founder of Lifestyled Marketing and an expert in helping brands build lifelong relationships with the most market-resistant generation of all time.
Episodes
If they don’t feel it in three seconds, they’re gone.
We break down how to make under-10-second videos that actually stick with Gen Z and Millennial audiences. We unpack a 6-second case study that turned micro-content into major results, then translate it into three plays you can run this week:
- payoff-first scripting
- designing for the loop
- pairing micro clips with mid-form follow-ups.
We’ll also tackle a rapid audience Q&...
Your audience is already making decisions on TikTok—meet them there and finish the sale. Joshua shares the playbook that blends story, community, and frictionless conversion.You’ll get:
- The Magic Hub framework for nonstop discovery and a single conversion path
- A niche-first plan for subcultures and languages (think YouTube-style programming)
- In-app conversion tactics: shoppable posts, instant forms, auto-booking
- Case study breakdow...
Gen Alpha is about to make Gen Z look old, and they already have direct influence over $28B in household spending. This week we break down what brands need to do now.
3 Must-Do Tactics:
- Build Playable IP
- Market to the Household, Not Just the Kid.
- Ship Privacy-By-Design.
Next week: TikTok and sales funnels. Send your questions in the comments or via email!
Gen Z has about $2.7 trillion buying power today and projected to hit $12.6T in spending by 2030. If they’re not in your plan, your plan is broken.
In this episode:
Case study: Duolingo’s Gen Z flywheel (and what you can copy without a Super Bowl budget)
3 plays you can run now:
Design for social search, not just SEO
Prove your values with receipts (no vague claims)
Build price–value ladders for the “dupes + thrift” era
Liste...
Welcome to Season 2 of New Gen Marketing, the show where brands learn how to win against the most market-resistant generation ever.
This season, we’re breaking down:
- Gen Z’s $44B buying power
- What Gen Alpha is (and how to prep for them)
- Turning TikTok into instant sales
- Marketing strategies that actually work and stay true to your brand
New episodes drop every Monday. Follow now because if you’re not ...
Learn how to create a unified aesthetic that resonates with Gen Z, from visual branding to overall brand vibe. Get inspired by examples from leading brands and practical tips to enhance your brand’s appeal and...
E41: Today, we’re exploring the most authentic way to market your product: User Generated Content (UGC). Discover how UGC, created by real users of your brand, can transform your marketing strategy and build trust with your audience.From organic reviews to paid collaborations, learn how to effectively leverage UGC to enhance your brand’s authenticity. See examples from leading brands like Fenty Beauty and Aerie and get practical ti...
From tools like Canva and Adobe Firefly to personalized ad visuals and real-time analytics, we'll break down how AI can enhance your marketing strategies. Don't miss out on these essentia...
In this episode, we break down how brands can leverage pop culture to stay relevant and connect with their audience. Learn why it's essenti...
E38: On this week's episode, Josh explores the essential role TikTok plays in Marketing your brand. Josh explains why you should follow Barbie's lead in taking advantage of TikTok's viral trends and videos to help market your brand and increase engagement.
E37: Have you ever witnessed the success of a low-budget film all due to their marketing? If not, let us introduce you to M3GAN.
Josh dives into Blumhouse's 2022 thriller, 'M3GAN' and how the movie skyrocketed not only in theaters but on social media due to their multi-platform marketing and viral social media presence.
E36: Don't have Gen Alpha come to you; instead, go to Gen Alpha!
Josh highlights the importance of gaming in marketing and how brands should incorporate different gaming sites like Roblox, Minecraft, and Fortnite to successfully market to Gen Alpha.
E35: If your friend or family member came raving about a new movie coming out, wouldn't you be more eager to watch it? That is social proof.
Josh delves into the topic of Social Proof, and why it plays a critical role in marketing for your brand. He explains why people are more likely to trust your brand if others recommend it and how you can leverage consumer reviews, referrals, and celebrity endorsements to build credibility.
E34: We've talked about Gen Z, but now, it's time to talk about the Generation next in line, Generation Alpha. On this week's episode, Josh delves into the next generation, Gen Alpha, and how brands should start to market to Gen Alpha audiences, including the 3 specific ways to connect and catch their attention.
E33: Every year, Spotify does the same thing, which is Spotify Wrapped. However, it's not what Spotify is doing that is making their listeners excited to see their top artists and songs, it's how they're doing it-and it's by using data driven storytelling.
Josh emphasizes the importance of infusing data into storytelling for your brand and how data storytelling blends data, narrative, and visualizations to convey com...
E32: Catching everyone's attention is one thing that Apple does very well, as every new year the company comes out with a new and different product that takes the public by surprise.
In this weeks episode, Josh highlights the newest Apple product, the Apple Vision Pro, and how this VR headgear is changing the future of marketing by shifting towards hyper-modernity and creating immersive experiences for their consumers.
On this week's episode, Josh highlights the new CBS show, "After Midnight" and the ways how CBS is succeeding on attracting Gen-Z audi...
On this week's episode, Josh highlights the importance of ethical marketing to Gen Z, and the specific steps brands should take in order to effectively engage with Gen Z, in a way that is known and comfortable to them.
E29: A very different and underrated industry for marketing is Hyper-Local Businesses. On this week's episode, Josh explains how local-hyper businesses like coffee shops and art galleries can integrate local elements and build partnerships in their area to hep establish a local community for their brand.
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