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August 5, 2019 16 min
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What actually works in advertising and marketing are the fundamentals. Until you get the fundamentals mastered, you're going to focus on tactics that may or may not work for your industry, in this time and in that medium (podcast/facebook post/ Instagram ,etc.)

1. Get in front of the right people.
2. Know specifically what they want (and what they need)
3. Offer them the right product, at the right price, at the right time
4. Guide them to the result they desired - or better.

The details are in the podcast. Take a listen and let me know what you think. Is there a 5th that you would add?

If you have questions you would like to have answered, email me at and share your question, I may mention it in an upcoming episode.

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