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January 19, 2021 29 min

David Thomas Tao is an entrepreneur, editor, and voice actor based in New York City.

He is the Co-Founder and Editor of, a media brand that provides multi-platform coverage of news, analysis, training, and opinion in strength training and sports.

One of the largest and fastest-growing fitness sites on the web, BarBend is the Official Media Partner of USA Weightlifting and is also a partner broadcaster for the 2019 Reebok CrossFit Games.

David is a 2019 Forbes 30 Under 30 list maker for Media. A veteran of the health & fitness industry, he has nearly a decade of experience building and running editorial teams in the space

David graduated from Harvard University and served for several years as Editorial Director/Chief Content Officer of

In addition to his work in the health & fitness industry, David has been a writer for Fortune and, as well as a contributor to, Slate, and numerous other outlets across the web and in print.


* David tells us your story before being a Forbes 30 under 30. Was life always easy?* Graduating from Harvard is a big deal, how has that helped you in business?* You were an intern at Rolling Stone Magazine?* David, why Bar Bend?* What is the landscape of niche content?* How do you build a loyal niche audience?* What are some strategies for partnering with larger organizations? What about content syndication?* How can content businesses insulate themselves from seasonal shifts?* How do you recruit writers and contributors?


* BarBend is a news, analysis, entertainment, and opinion platform for what’s relevant in strength-based competition and training. And is an independent website with multiple contributors* BarBend is the Official Media Partner of USA Weightlifting* Celebrates diverse methods and modes of strength training and sport.


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