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December 8, 2020 28 min
Jess Chan is the founder & CEO of Longplay, a full-service email marketing agency for e-commerce brands where they help businesses nurture, convert, and retain customers.Through their strategies, she's helped generate over $8.5M in revenue through email for their clients.Prior to Longplay, Jess was the CMO at an e-commerce company and she started Longplay to be the type of agency she wished she could have worked with.

* Jess how did you get into email marketing* What services does Longplay offer, is it just an email sender like Mailchimp* 1. Why should ecommerce brands use email marketing?* 2. What are most e-commerce brands doing wrong in email marketing? besides not doing email marketing?* 3. What kind of companies do you work with?* How do you segment emails? do you have subdivisions inside each audience* how effective is it to use somebody else's audience?* will you come up with the promotion ideas?* write the email copy* HTML email has the same deliverability as the ones that are only text based* Do you have experience with building ambassador programs?* You don't have a "background" in marketing - how did you get to where you are today?* What have you learned about growing a service-based business versus ecommerce?* In 4 years, you've gone from knowing nothing about marketing to owning a marketing agency and working with clients generating up to $70M in revenue. How has your personal growth journey looked through this process?
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