Revenue Rascals

Revenue Rascals

Ready to ditch average and build revenue with more profit, more fun, and zero fluff? The Revenue Rascals Podcast is where sales-leaders, founders, entrepreneurs, and business-owners come to fuel their growth. Each week, you’ll get unfiltered insights and proven sales-playbooks designed to help you scale smarter and faster. Whether you’re a CRO chasing big targets, a startup-sales rascal pre-revenue, or a CMO looking for fresh strategies that actually work. Hosted with a mix of energy, execution, and “you can do this” confidence, this isn’t another generic business show. You’ll hear the same strategies paying clients get: personal-brand building, revenue-growth strategy, local-business growth, profit-strategy, and podcast-marketing—delivered with the boldness and joy you need to act today. Rascals don’t gatekeep. We share actionable-sales-tips and no-fluff-sales-advice so you can sell smarter, empower your team, and build a thriving business that makes an impact. This podcast is more than strategy. It’s a community-of-rascals redefining what it means to scale revenue. From sales leadership for women and small (to large) business revenue wins. From pre-revenue startup breakthroughs and our local Utah based sales success stories, you’ll find confidence, empowerment, and practical sales steps to grow your brand without burning out. If you’re ready to sell, scale, and have a blast doing it. Welcome to Revenue Rascals.

Episodes

The Leads You’re Missing | Finding Clients with Jennifer Frye

February 5, 2026 • 49 mins
Michelle Terpstra sits down with Jennifer Frye, founder of Appreciated Assets, to break down one of the most misunderstood parts of building revenue: lead generation. If finding clients has started to feel exhausting, overwhelming, or harder than it should be, this conversation offers a much-needed reframe. Michelle and Jennifer show why most qualified leads aren’t missing—they’re simply being overlooked.

Together, they walk through...
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Don’t Make it Weird | Turning Friendly Conversations Into Revenue

February 3, 2026 • 34 mins
Host Michelle unpacks what it takes to turn your existing relationships into sales opportunities, without risking the relationship itself. She shares her playbook of tips and tricks to help you learn how to share your sales pitch in a natural way without feeling awkward, all while building even stronger connections with people.

Michelle also gives real examples of successful revenue leaders and what they do to increase sales with pe...
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How to Build a Balanced Marketing Strategy | The Marketing Diet with Travis Isaacson

January 29, 2026 • 53 mins
Michelle Terpstra sits down with fractional Chief Marketing Officer Travis Isaacson to unpack why so many businesses waste money on marketing that was never right for them in the first place. Travis introduces his “Marketing Diet” framework, a practical, easy-to-apply way to understand what your business actually needs to grow, and just as importantly, what it should stop doing.

Together, they break down the four stages of sustainab...
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You Didn’t Hire the Wrong Rep. | You Designed the Wrong Sales Role

January 27, 2026 • 38 mins
Michelle Terpstra challenges one of the most common assumptions in sales: that a struggling sales team means you hired the wrong person. Instead, she views failure as a role-design problem, not a talent problem. Michelle walks listeners through why vague expectations and mismatched responsibilities can derail revenue long before performance ever has a chance to stabilize.

She introduces a practical framework for building a “founding...
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The Hidden Cost of Being a High Performer | Managing Emotions in the Workplace with Chris Yadon

January 22, 2026 • 60 mins
Michelle Terpstra sits down with Chris Yadon from Saprea,  to explore a reality most leaders avoid talking about: emotions are already in the workplace—and ignoring them is costing performance. Together, they challenge the belief that emotional distance equals strength and unpack how hyperproductivity, emotional numbing, and fear of failure quietly shape high-performing cultures.

Chris explains why discomfort isn’t the same as toxic...
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When Hustle Stops Working | What I’d Fix First if Your Revenue Was Flat

January 20, 2026 • 31 mins
Michelle Terpstra tackles the frustrating realities of flat revenue in business growth. Instead of treating stagnation as a failure, she reframes it as a signal that something in the sales engine is unclear or inconsistent. Michelle walks listeners through why adding more leads or tactics often creates more chaos, and why simplicity and discipline are the real drivers of predictable growth.

She introduces a practical “CRO order of o...
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Who Really Makes Money on Your Groceries? | The Farm-to-Shelf Business Model with Ricky Volpe

January 15, 2026 • 65 mins
This week,  Michelle Terpstra sits down with Dr. Ricky Volpe, a professor of agribusiness at Cal Poly specializing in food retail and supply chain economics, to unpack what’s really driving food prices, grocery store margins, and profitability from farm to shelf. This conversation reframes the food system as a business ecosystem shaped by data, power, and strategic decision-making, not just inflation headlines. Ricky explains why m...
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How to Use AI the Right Way for Growth | The Enablement Model for 2026

January 13, 2026 • 34 mins
In this episode, Michelle Terpstra gives a breakdown of why traditional sales training no longer works, and why most teams are about to misuse AI. She challenges a long-standing assumption in enablement: that more training equals better results. Instead, Michelle makes the case that training without execution support is obsolete in a sales environment that changes every day.

She introduces a new standard for sales enablement in 2026...
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What Is Your Charisma Style? | Selling Without Faking Who You Are

January 8, 2026 • 55 mins
In this conversation, Michelle Terpstra is joined by McCall Jones, co-founder of Charisma Hacking, to unpack the emotional architecture of selling. The discussion challenges the idea that success comes from personality type or perfect delivery, arguing instead that buyers move when sellers intentionally evoke specific feelings at precise moments. McCall explains how decisions originate emotionally before they are ever justified log...
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How to Build Revenue Around Wellness as an Identity | How Smart Brands Make More Money

January 6, 2026 • 41 mins
Michelle Terpstra unpacks one of the most significant revenue shifts shaping 2026 and beyond: wellness as identity. Moving past surface-level trends, she reframes wellness as a core driver of consumer behavior, budgeting decisions, and brand loyalty. Backed by data and firsthand experience, Michelle explains why consumers are reallocating spending toward experiences, products, and environments that support strength and mental clari...
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The Vision Board That Actually Works

January 1, 2026 • 27 mins
In this episode, Michelle Terpstra breaks down the exact process she uses to design a year that actually delivers results. She reframes the vision board as a strategic tool for leadership, clarity, and execution, helping you create the year you want to live. Using real-world experience, she explains why visual strategy works and how it can train your brain to focus and move decisively toward what matters most.

Michelle walks listene...
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How Real Leaders Show Up Under Pressure | Inside Kent Richeson’s Pitch Arena 

December 30, 2025 • 44 mins
Michelle Terpstra sits down with Kent Richeson, creator of Sh*t Pitch and the upcoming TV show The Cut, to unpack what really matters when money, reputation, and momentum are on the line. Forget perfect pitch decks and rehearsed demos—this conversation digs into why behavior under pressure reveals far more than polished slides ever could. Kent explains how Sh*t Pitch was designed to expose the “who” behind the business, not just th...
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My Playbook for Looking Camera Ready | Michelle’s Favorite Things

December 25, 2025 • 29 mins
In this holiday episode, Michelle talks all about what it really takes to show up confident, energized, and camera-ready. Rather than focusing on beauty trends or surface-level hacks, Michelle reframes on-camera confidence as a result of daily habits, physical well-being, and intentional routines. She offers a grounded reminder that looking “put together” is less about polish and more about consistency.

Michelle shares the systems a...
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How Authentic Stories Turn Trust Into Revenue | Storyselling with Kendall Cherry

December 23, 2025 • 50 mins
In this episode, Michelle Terpstra sits down with storytelling and sales strategist Kendall Cherry for a conversation about content, trust, and conversion. Together, they explore why selling with storytelling consistently outperforms traditional testimonials and case studies and why buyer psychology assures us that no amount of AI-generated copy can replace lived experience. Kendall breaks down how authentic stories build authority...
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Press Before Payroll | KJ Blattenbauer on Profitable Publicity

December 18, 2025 • 42 mins
Michelle Terpstra sits down with public relations expert KJ Blattenbauer to challenge common misconceptions about PR in business growth. Together, they explore why visibility is not a vanity metric, but a foundational revenue driver that builds trust and attracts higher-quality clients. KJ reframes publicity as an accessible growth lever—one that founders can activate without massive budgets or large PR teams.

KJ also shares her “Pr...
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Cross-Functional Sales Enablement | The B2B Strategy Top Teams Are Using to Win in 2025 and Beyond

December 16, 2025 • 29 mins
In this episode, Michelle Terpstra challenges one of the most ingrained assumptions in B2B organizations: that sales enablement belongs only to sales. Michelle reframes sales enablement as a company-wide advantagee—something that unites operations around a single strategy, rather than something that divides them. As buying journeys grow more complex and customer expectations rise, she makes the case that enablement must become the ...
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    Passive Income or Pipe Dream? | The Truth About Multifamily Syndication with Jason Kenney

    December 11, 2025 • 39 mins
    Host Michelle Terpstra sits down with Jason Kenny, founder of Novo Capital, for a grounded and eye-opening conversation about building real wealth through real estate syndication. Drawing from two decades in corporate America and his own journey from burned-out analyst to full-time investor, Jason breaks down why so many high achievers fall for what he calls the passive income trap—the belief that buying and managing investment pro...
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    Leading Through Change | Why Great Sales Orgs Are Built in Chaos — Not Calm

    December 9, 2025 • 37 mins
    In this episode, Michelle Terpstra unpacks why the highest-performing sales organizations aren’t built in stability, but rather forged in chaos. She reframes change as a mirror of what’s working, what’s broken, and where leadership needs to rise. Drawing on years of experience leading teams through acquisitions, restructures, shifting strategies, and rapid scaling, Michelle reveals how ambiguity, not change itself, is what truly de...
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    What Makes a Business Worth Buying? | The Hidden Factors That Drive Valuation

    December 4, 2025 • 63 mins
    Michelle Terpstra sits down with valuation expert and entrepreneur Ryan Hutchins of Peak Business Valuation to explore what truly makes a business valuable. With decades of experience packed into his perspective, Ryan shares the buying and selling landscape for founders, operators, and curious investors alike. Together, Michelle and Ryan walk through the realities of financial literacy and the decision-making patterns that separate...
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    Are These 5 Objections Killing Your Deals? | The Real Reason Buyers Say No

    December 2, 2025 • 64 mins
    Michelle Terpstra dives into one of the most frustrating and misunderstood parts of B2B selling—objections. Instead of pushing back with scripts, pressure tactics, or the tired psychology tricks, Michelle flips the traditional objection-handling playbook and walks through the real reasons behind the five biggest objections (price, time, trust, authority, and ROI) and shows why objections aren’t signs of rejection… they’re signs of ...
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