Revenue Rascals | Sales Strategies for Business Growth
Ready to ditch average and build revenue with more profit, more fun, and zero fluff? The Revenue Rascals Podcast is where sales-leaders, founders, entrepreneurs, and business-owners come to fuel their growth. Each week, you’ll get unfiltered insights and proven sales-playbooks designed to help you scale smarter and faster. Whether you’re a CRO chasing big targets, a startup-sales rascal pre-revenue, or a CMO looking for fresh strategies that actually work. Hosted with a mix of energy, execution, and “you can do this” confidence, this isn’t another generic business show. You’ll hear the same strategies paying clients get: personal-brand building, revenue-growth strategy, local-business growth, profit-strategy, and podcast-marketing—delivered with the boldness and joy you need to act today. Rascals don’t gatekeep. We share actionable-sales-tips and no-fluff-sales-advice so you can sell smarter, empower your team, and build a thriving business that makes an impact. This podcast is more than strategy. It’s a community-of-rascals redefining what it means to scale revenue. From sales leadership for women and small (to large) business revenue wins. From pre-revenue startup breakthroughs and our local Utah based sales success stories, you’ll find confidence, empowerment, and practical sales steps to grow your brand without burning out. If you’re ready to sell, scale, and have a blast doing it. Welcome to Revenue Rascals. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Michelle is taking the guest seat again, this time looking back on her interview with Jeff Cluff from the Four Fs Podcast.
Michelle and Jeff go all the way back to her childhood in Orange County and trace the experiences that eventually shaped her approach to sales, marketing, and revenue growth. Along the way, Michelle explains why sales and marketing have to work as one team, what a fractional CRO actually does, and why a &ldq...
If you run an experience-based business, FareHarbor may already be handling your bookings. But a full calendar isn't the same as a revenue system.
Michelle argues that most experienced businesses don't have a lead problem—they have revenue leaks throughout the customer journey. Interested leads go cold, happy customers aren't invited back, and years of past buyers sit untouched while owners stay busy running day-to-day ope...
This week, Michelle is on the other side of the mic.
Instead of hosting, she shares a recent interview from the Acquisition HQ Podcast with host Nathan Byrd. If you're a founder trying to close every deal yourself and wondering how to build a sales team that doesn't fall apart when you leave, this conversation is for you.
Michelle breaks down what she looks for when a founder comes to her wanting out of the sales seat. She ex...
Michelle is back to challenge one of the biggest assumptions about growing a sales team. She tackles one of the biggest myths in scaling a business: that more revenue requires more headcount. Michelle lays out a five-part framework for building a leaner, more productive sales team by combining strong people, smarter systems, and AI.
M...
Michelle is joined by bestselling author and speaker Randy Gage for a conversation that challenges the current grind model of entrepreneurship. Instead, they bring forward the idea that business leaders need to shift their thinking from profit to prosperity. Randy breaks down his four-quadrant framework for having a truly prosper...
Michelle dives into the American Legion post and gives a masterclass on their revenue str...
Michelle breaks down the "how do I get my team to sell more" mindset and introduces a new way to increase your sales. She introduces the four responsibilities of every employee, whether they carry a sales title or not. Michelle makes the case that every single custom...
Michelle dives in with the new reality of today’s customer mindset. People have stopped Googling and have started asking AI for the best companies near them to fix all their problems. And AI hands them the most recommended name it can find. Today, Michelle shares her ti...
Michelle walks through her whitewater rafting trip and shows exactly how her fractional CRO brain works in the wild. She introduces us to Reverse Engineering Revenue, where she experiences a business the same way a customer does, then breaks down what's working, or what's not. This m...
Michelle sits down with Haplin Milgrom-Hills from GoHighLevel to break down exactly how small businesses can evolve their current strategies. They talk about everything from capturing more leads and closing more sales to how to stop losing money due to slow follow-up. And you can do this all ...
Michelle breaks down her four pilla...
Michelle breaks down how the world's biggest companies spend less energy chasing new customers and more energy giving them a reason to keep buying. Using real-world examples, she shows how membership models and recurring revenue systems create predictable income. This method is vastly different than the "start from zero every m...
In this second installment of Michelle’s four-part series on building a local business from the ground up, she lays out a practical framework for landing your first 10 customers. Her step-by-step layout is perfect for anyone who needs to know where to start building their local customer base. She chal...
In part one of this four-part series, Michelle runs a live experiment of building a brand new local business from scratch, so you can follow every decision in real time. She uses the example of a senior concierge service; a relationship-based support business that helps older adults stay independent while giving their families peace of mind. Michelle breaks down exactly what this b...
Michelle sits down with business lawyer and longtime friend, Keren de Zwart, to look at the legal side of running a business, making it feel approachable instead of intimidating. They dig into the most common risk areas that founders overlo...
Michelle sits down with Carmine Del Sordi, founder of Pure & Easy Tea, to talk about how he started over in life at 50 years old. Carmine shares his journey from corporate leadership to entrepreneurship, and how a personal passion evolved into a growing tea brand. For Carmine, building a business was all about purpos...
Michelle sits down with Lee Smith, a business acquisition professional. Lee has bought, sold, and invested in over 27 companies across his career, building a portfolio of seven businesses doing $40 million in revenue, all without putting a penny of his own ca...
Michelle Terpstra sits down with Bruno Cignacco, an international business consultant, researcher, university professor, and author with over 30 years of experience. Bruno introduces the concept of the prosperity mindset: a framework for how bu...
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