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July 2, 2026 30 mins
Now that we know how to build a 10/10 business model, how do we actually get customers? And how do we get them quickly?

In this second installment of Michelle’s four-part series on building a local business from the ground up, she lays out a practical framework for landing your first 10 customers. Her step-by-step layout is perfect for anyone who needs to know where to start building their local customer base. She challenges the over-preparation trap that keeps most business owners stuck in planning mode instead of actually generating revenue.

Michelle walks through four core steps to help you get started on finding customers and keeping them coming back. She also introduces her AVP formula as the foundation for every sales conversation and follow-up interaction. Whether you're in pre-launch or simply in a revenue slump, Michelle ends by giving a seven-day action plan you can activate immediately.

Chapters
[Start] Part 1 Recap: Michelle recaps Part 1 and poses the core question for this episode: how do you actually get customers quickly?
05:19 Step 1: How to make it easy for customers to buy from you so that they keep coming back for more.
13:03 Step 2: The importance of giving people a reason to act when it comes to purchasing from your company.
16:04 Step 3: Finding your audience and borrowing an existing group of customers to get your flow started.
21:59 Step 4: Why you need to follow up with customers to make sure they know you care about their business with you.
25:45 The 7-Day Action Plan: A day-by-day breakdown of what to do in seven days to generate new customers for any local business.


Links & Resources


Part 1: How To Build A Local Business That Doesn't Need You Every Day

Apple | Spotify | YouTube

Why Your CRM Isn't Closing Deals (And the Fix That Generated $4M)

Apple | Spotify | YouTube

Lean Sales Team Buildout
Ready to build a sales team that can scale without you? Michelle’s Lean Sales Team Buildout™ helps founders build their first sales team, exit the sales seat, or fix an underperforming team. We use AI to eliminate low-value sales work, build the right sales operating system, and put fewer, better humans in the right seats. Learn more and book a discovery call at revenuerascals.com/scalelean.

The Local Guild

Local business owner? Stop guessing your way through growth. The Local Guild helps you get more customers, use AI practically, and build predictable revenue without becoming a full-time marketer. Start the free 7 Day Sales Jumpstart here: revenuerascals.com/thelocalguild

Objectionly 14-Day Free Trial

If you are a founder or sales manager who wants to sell more and stop losing days to call review, Objectionly gives you back your time and puts accountability where it belongs. Grab your 14-Day Free Trial now: https://objectionly.com/?via=revenuerascals

Go High Level 30-Day Free Trial
The AI-powered business operating system. All the tools you need to capture, nurture, and close new leads into bookings, sales, reviews, and repeat customers! Grab your 30-Day Free Trial now: www.revenuerascals.com/ghl

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