Subscriptions That Matter | Navigating Click-to-Cancel Laws with Keren de Zwart

Small business owners love to talk about sales funnels and marketing hacks, but almost nobody wants to think about the nitty-gritty legal matters — until something goes wrong. 

Michelle sits down with business lawyer and longtime friend, Keren de Zwart, to look at the legal side of running a business, making it feel approachable instead of intimidating. They dig into the most common risk areas that founders overlook, including why "free" templates can backfire, and how even a little transparency can save a business.

Keren shares how she moved from a traditional corporate law firm into building her own practice, and how she has learned to set boundaries between motherhood and running a growing business. Whether you are just getting your contracts in order or trying to figure out how to scale a subscription offer, Keren offers practical guidance, coming from someone who has spent her career making legal support accessible to small business owners.

Chapters
[Start] “Not Your Father’s Lawyer”: Michelle introduces attorney Keren de Zwart, who shares her path from a traditional corporate firm to building her own practice.
06:53 Legal Essentials for Small Businesses: The most common legal gaps and fundamentals for people starting their own business to be aware of.
15:30 Keren’s Template Shop: Keren dives into the legalities of buying and selling legal templates online, and why hers are more legitimate than others.
20:10 Click-to-Cancel Rules: A look at the state and federal rules around recurring billing, and how to avoid chargebacks.
35:55 The Mom-Founder Juggle: Talking about how Keren structures her offers and balances her business with parenting duties.

Links & Resources

Connect with Keren de Zwart

Not Your Father's Lawyer - Website
Not Your Father's Lawyer on Instagram

Lean Sales Team Buildout
Ready to build a sales team that can scale without you? Michelle’s Lean Sales Team Buildout™ helps founders build their first sales team, exit the sales seat, or fix an underperforming team. We use AI to eliminate low-value sales work, build the right sales operating system, and put fewer, better humans in the right seats. Learn more and book a discovery call at revenuerascals.com/scalelean.

The Local Guild
Local business owner? Stop guessing your way through growth. The Local Guild helps you get more customers, use AI practically, and build predictable revenue without becoming a full-time marketer. Start the free 7 Day Sales Jumpstart here: revenuerascals.com/thelocalguild

Objectionly 14-Day Free Trial
If you are a founder or sales manager who wants to sell more and stop losing days to call review, Objectionly gives you back your time and puts accountability where it belongs. Grab your 14-Day Free Trial now: https://objectionly.com/?via=revenuerascals

Go High Level 30-Day Free Trial
The AI-powered business operating system. All the tools you need to capture, nurture, and close new leads into bookings, sales, reviews, and repeat customers! Grab your 30-Day Free Trial now: www.revenuerascals.com/ghl

Connect with Michelle:

• LinkedIn
• Instagram
• YouTube

Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own. 

Michelle Terpstra's Privacy Policy