All Episodes

August 6, 2026 33 mins
People are now asking AI for the best businesses to fill their needs. So the question stands: how do you get your business to stand out from the crowd?

Michelle dives in with the new reality of today’s customer mindset. People have stopped Googling and have started asking AI for the best companies near them to fix all their problems. And AI hands them the most recommended name it can find. Today, Michelle shares her tips that will help your business become AI’s most recommended answer; not by gaming the algorithm, but by becoming the business AI actually wants to recommend.

She breaks down why the old SEO playbook doesn’t work anymore. To highlight this, Michelle walks through six revenue observations from what makes a business good vs truly extraordinary to AI search engines. She also gives her full 90-day action plan that gives you a full guide on how to become the kind of company AI wants to show to customers. This is built for small businesses who don’t have a marketing department at their disposal, but who still want to grow. As Michelle puts it, this isn’t the death of SEO; it’s the evolution of trust.

Chapters
[Start] The New Front Door: Michelle dives into the new reality of how people are searching for businesses online, and how you can stand out from the crowd.
03:34 Build Your Answer Library: How to make your business an easy-to-find search on AI platforms by answering your customer’s common questions.
05:20 Using Sales Calls as Content: The advantage of recording sales conversations to use for content strategies.
07:32 Digital Assets vs. Disposable Content: What kind of content to post that leads people to your business instead of disappearing into the algorithm.
09:09 Reviews as an AI Asset: How to write review replies with context so AI tools can better recommend you on customer searches.
15:48 The AI Recommendation Challenge: Michelle shares her 90-day challenge that you can use to help your business get recognized online.

Links & Resources

Lean Sales Team Buildout
Ready to build a sales team that can scale without you? Michelle’s Lean Sales Team Buildout™ helps founders build their first sales team, exit the sales seat, or fix an underperforming team. We use AI to eliminate low-value sales work, build the right sales operating system, and put fewer, better humans in the right seats. Learn more and book a discovery call at revenuerascals.com/scalelean.

The Local Guild

Local business owner? Stop guessing your way through growth. The Local Guild helps you get more customers, use AI practically, and build predictable revenue without becoming a full-time marketer. Start the free 7 Day Sales Jumpstart here: revenuerascals.com/thelocalguild

Objectionly 14-Day Free Trial

If you are a founder or sales manager who wants to sell more and stop losing days to call review, Objectionly gives you back your time and puts accountability where it belongs. Grab your 14-Day Free Trial now: https://objectionly.com/?via=revenuerascals

Go High Level 30-Day Free Trial
The AI-powered business operating system. All the tools you need to capture, nurture, and close new leads into bookings, sales, reviews, and repeat customers! Grab your 30-Day Free Trial now: www.revenuerascals.com/ghl

Connect with Michelle:


Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own. 

Michelle Terpstra's Privacy Policy
Listen
Watch
Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2026 iHeartMedia, Inc.

  • Help
  • Privacy Policy
  • Terms of Use
  • AdChoicesAd Choices