People are now asking AI for the best businesses to fill their needs. So the question stands: how do you get your business to stand out from the crowd?
Michelle dives in with the new reality of today’s customer mindset. People have stopped Googling and have started asking AI for the best companies near them to fix all their problems. And AI hands them the most recommended name it can find. Today, Michelle shares her tips that will help your business become AI’s most recommended answer; not by gaming the algorithm, but by becoming the business AI actually wants to recommend.
She breaks down why the old SEO playbook doesn’t work anymore. To highlight this, Michelle walks through six revenue observations from what makes a business good vs truly extraordinary to AI search engines. She also gives her full 90-day action plan that gives you a full guide on how to become the kind of company AI wants to show to customers. This is built for small businesses who don’t have a marketing department at their disposal, but who still want to grow. As Michelle puts it, this isn’t the death of SEO; it’s the evolution of trust.
Chapters[Start] The New Front Door: Michelle dives into the new reality of how people are searching for businesses online, and how you can stand out from the crowd.
03:34 Build Your Answer Library: How to make your business an easy-to-find search on AI platforms by answering your customer’s common questions.
05:20 Using Sales Calls as Content: The advantage of recording sales conversations to use for content strategies.
07:32 Digital Assets vs. Disposable Content: What kind of content to post that leads people to your business instead of disappearing into the algorithm.
09:09 Reviews as an AI Asset: How to write review replies with context so AI tools can better recommend you on customer searches.
15:48 The AI Recommendation Challenge: Michelle shares her 90-day challenge that you can use to help your business get recognized online.
Links & ResourcesLean Sales Team BuildoutReady to build a sales team that can scale without you? Michelle’s Lean Sales Team Buildout™ helps founders build their first sales team, exit the sales seat, or fix an underperforming team. We use AI to eliminate low-value sales work, build the right sales operating system, and put fewer, better humans in the right seats.
Learn more and book a discovery call at revenuerascals.com/scalelean.
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www.revenuerascals.com/ghlConnect with Michelle:Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own. Michelle Terpstra's Privacy Policy