The Top Non-Negotiable Small Business Sale Automations

If you're a small business owner drowning in follow-up, missed leads, and a dozen disconnected tools, this is your wake-up call. 

Michelle sits down with Haplin Milgrom-Hills from GoHighLevel to break down exactly how small businesses can evolve their current strategies. They talk about everything from capturing more leads and closing more sales to how to stop losing money due to slow follow-up. And you can do this all without hiring a bigger team.

Haplin's story starts with a scrappy SMS follow-up habit that made him the top-performing rep and eventually got him poached into the agency world. From there, he talks through the "growth flywheel" and the steps it encapsulates. He talks about why a 98% SMS open rate matters, the five-minute response window, and why "reactivating" your old leads could change your business. Michelle brings her own client stories into the mix, ending with a plug-and-play strategy that you can implement today.

Chapters
[Start] Meet Haplin: Michelle introduces Haplin and his path from gym sales rep to GoHighLevel's product marketing team.
08:21 The First Things New Users Should Do: Haplin introduces the Growth Flywheel, a list of 5 steps to create a great marketing system.
19:21 Why SMS Beats Email: A look at open rate stats, the 5-minute response rule, and real-life agency results from Haplin's career.
40:47 Database Reactivation: Why old, "cold" leads aren't actually dead, and how reactivating your list compounds revenue over time.
53:27 The Most "Rascal" Business Move: Haplin shares the story of going into business with his best friends against everyone's advice.

Links & Resources

Part 1: How To Build A Local Business That Doesn't Need You Every Day
Apple | Spotify | YouTube

Part 2: How Any Local Business Can Get 10 New Customers in the Next 7 Days
Apple | Spotify | YouTube

Part 3: How to Turn One-Time Buyers into Recurring Revenue
Apple | Spotify | YouTube

Part 4: Why Most Local Businesses Never Scale (And How to Fix It)
Apple | Spotify | YouTube

Haplin Milgrom-Hills on LinkedIn

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The Local Guild
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