Why Founders are Saying “No” to Your Fractional CRO Pitch (And How to Fix It)

Is your sales leadership pitch falling flat? Stop it from happening by shifting your focus to value-based pricing.

Michelle takes on the challenge of facing other people’s sales objections head-on with some sales roleplay. Michelle breaks down real situations, using AI voices to demonstrate different scenarios in real-time and showcase what founders and sellers should do differently to increase revenue and retention. Learn how to respond to founder objections, position your role, and change the outcome.

Chapters
[Start] Introduction: Michelle introduces the episode by highlighting common revenue pitfalls and how to avoid them.
01:57 Scenario #1: AI voices are used to demonstrate a scenario with a skeptical seed founder, and Michelle’s tips afterward.
06:57 Scenario #2: Another scenario with AI voices to demonstrate a problem for founders and what Michelle would do to fix it.
11:45 The Value-Based Pricing Math Lesson: Michelle lays out the math to help show where revenue gets stuck.
15:23 The Rascal Challenge: Michelle gives a personal challenge to founders to try in their own business. 

Links & Resources

Lean Sales Team Buildout
Ready to build a sales team that can scale without you? Michelle’s Lean Sales Team Buildout™ helps founders build their first sales team, exit the sales seat, or fix an underperforming team. We use AI to eliminate low-value sales work, build the right sales operating system, and put fewer, better humans in the right seats. Learn more and book a discovery call at revenuerascals.com/scalelean.

The Local Guild
Local business owner? Stop guessing your way through growth. The Local Guild helps you get more customers, use AI practically, and build predictable revenue without becoming a full-time marketer. Start the free 7 Day Sales Jumpstart here: revenuerascals.com/thelocalguild

Objectionly 14-Day Free Trial
If you are a founder or sales manager who wants to sell more and stop losing days to call review, Objectionly gives you back your time and puts accountability where it belongs. Grab your 14-Day Free Trial now: https://objectionly.com/?via=revenuerascals

Go High Level 30-Day Free Trial
The AI-powered business operating system. All the tools you need to capture, nurture, and close new leads into bookings, sales, reviews, and repeat customers! Grab your 30-Day Free Trial now: www.revenuerascals.com/ghl

Connect with Michelle:

• LinkedIn
• Instagram
• YouTube

Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own. 

Michelle Terpstra's Privacy Policy