Stop Riding the Pine Podcast

Stop Riding the Pine Podcast

This is a podcast all about marketing your business successfully online. Topics include mobile marketing, seo, content creation, web development, graphic design, social media, video marketing and various software solutions to assist you in achieving you online marketing goals. Jaime Jay talks with thought leaders, marketing experts, authors, and more to cover a wide array of topics. You, the listener, of whom we so passionately refer to as our "Opiners", will be able to learn tips and strategies that are working in today’s market place. All of our guests have one trait in common, they all know and understand the importance of marketing a specific message to their target audience. You will find that although there is one common theme among them, there are many ways to achieve your desired results and that’s the reason for this podcast. Remember, the PUCK stops here.... Show More
June 14, 2017 47 min

Brian Basilico Jaime Jay interviews Brian Basilico, owner of B2B Interactive Marketing, for the second time to talk about his new book “The Bacon System”. We discuss strategies that will improve your marketing skills and of course, bacon. Into B2B Interactive Marketing Brian started his entrepreneurial journey at the age of 18. He started with a recording studio at his father's basement. Eventually he went to work for various ad agencies and production companies. When he opened his company 16 years ago, social media was not yet around. Business card CDs were his primary products. But, he constantly reinvented himself as the years progressed. I help companies find their ideal customers online to generate more sales. I show you why and teach you how.” -Brian Basilico His experiences led him to become an expert in B2B interactive marketing. But, he understood that B2B interactive marketing is not easy. That was why he wrote the book to help people. Not About You Brian's first book was It's Not About You, It's About Bacon. It taught people about the importance of social media in relationship marketing. BACON is actually an acronym which stands for Building Authentic Connections Online Networking. The thing that we do is that we really grow by teaching other people.” -Brian Basilico He considered individuals who were most successful in their pursuits, and created something that teaches others how they can also be successful. The BACON System The BACON system is a 12-step program for those who tried things and failed. They may have tried social media, Ad Words, and other things to grow their business but did not succeed. The right audience was the one that had the desire to make change, the passion for what they were doing, and the money to make it happen.” -Brian Basilico To help them out, the program has 3 main pieces that they can apply. The first piece is called the home base, where they figure out their ideal avatar. The second piece is about having a killer website. Brian saw the need for business owners and entrepreneurs to understand how websites work nowadays. You too can find out what is really happening in the industry, and come up with good solutions for your company. Download and listen to today's episode about Brian Basilico. Connect with him through the links below. Remember to let Brian know you heard about him on Stop Riding the Pine! * B2B Interactive Marketing * YouTube * Facebook * Twitter * LinkedIn * Google+ * Bacon System Sizzlin Recipes Business book * SRTP Episode 19 with Brian * Email: brian.basilico@gmail.com If you haven’t checked it out yet, tune in to our previous episode with Jared Angaza. Don’t forget to leave a 5-star rating and review if you enjoy...

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