In this episode of Subscription Prescription, we walk through exactly how to structure your BFCM strategy so you don’t sacrifice margin or long-term LTV. Most brands treat this like a cash grab. I’ll show you how to approach it more strategically.
Here’s what we cover:
How to prevent subscribers from canceling to chase your BFCM offer
What to include in your onboarding and billing reminder emails
Why discounted subscribers churn - and what to do about it
If you run a subscription brand and want to make Q4 your strongest quarter yet, this episode is for you.
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#subscriptions #ecommerce #BFCM #retention #dtc #blackfriday #cybermonday
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