Subscription Armageddon: 4 Experts Break Down What’s Broken (And How to Fix It)

In this special roundtable edition of Subscription Prescription, I sat down with three of the sharpest minds in the DTC subscription space:

👉 Bryan Starck – Founder of 100 Degree Celsius
👉 Jordan Narducci – Founder of DTCPG
👉 Andriy Rudnyk – Founder of Good Subscription Agency

Together, we unpacked what’s really broken in subscription software and strategy - and what is changing in 2026. 💥

Topics we cover:

• Why your subscription opt-in rate might be hurting your LTV
• The dirty secret behind second-order churn
• The real reason subscription analytics suck
• How to personalize cancel flows and retention messaging by subscriber journey
• The future of Subscription 3.0 (AI, SMS, customer-led experiences)
• Why most brands are failing at org-wide subscription alignment
• The truth about CAC-to-Payback vs CAC-to-LTV
• What we’d build if we burned all the subscription apps down and started over

Plus: a bonus discussion on the future of DTC subscription conferences and what format would actually serve brands best.

This isn’t theory. These are real-world insights from people who are deep in the trenches with top-performing brands every day.

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🎧 See past newsletter and podcast episodes: https://newsletter.thesubscriptiondoc.com

👥 Connect with the guests:
• Bryan Starck - https://www.linkedin.com/in/bryanstarck/
• Jordan Narducci - https://www.linkedin.com/in/jordan-narducci/
• Andriy Rudnyk - https://www.linkedin.com/in/%F0%9F%87%BA%F0%9F%87%A6-andriy-rudnyk-77111399/

#subscriptions #dtc #ecommerce #retention #subscriptionapps #LTV #churn #SubscriptionPrescription