In this episode, we hear directly from the master of behavioral marketing with Sarah Levinger. She breaks down three marketing lessons that have changed how you should think about acquisition and retention strategy:
- Why you should stop testing “angles” and start testing behaviors
- How customer observation reveals the truth behind usage and churn
- And why retention depends more on prompts than products
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👉 Follow Sarah Levinger and learn more about Tether: https://tetherinsights.io/ https://www.linkedin.com/in/sarahlevinger/
#subscriptions #ecommerce #retention #dtc #customerbehavior #lifecyclemarketing
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