The Audacity to Podcast

Should your podcast be audio, or video? – TAP163

March 3, 201451 min
Whether you're a new or experienced podcaster, you may face the decision of whether to be in audio or video podcasting. Here are the pros and cons of each format, and things you should consider.

AUDIO BENEFITS
1. Widely consumable
2. High quality for low cost
3. Easy production
4. Popular choice
5. Supported by all podcast apps and directories

AUDIO DISADVANTAGES
1. Difficult to share
2. Low accessibility for hearing-impaired
3. Visual subjects don't communicate well
4. Doesn't engage well on YouTube

VIDEO BENEFITS
1. Prominent media players
2. Easy to communicate visual subjects
3. On-screen aids to help accessibility
4. Engaging and shareable
5. Free "hosting" and leverage on YouTube
6. Search-engine optimization (SEO) with YouTube
7. Great longtail

VIDEO DISADVANTAGES
1. Expensive for high quality
2. Complicated production
3. Hard to consume
4. Small support by podcast apps and directories

Hire me to help you launch or improve your podcast! http://TheAudacitytoPodcast.com/consulting

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Links and shownotes at http://theaudacitytopodcast.com/163

FEEDBACK
Call (903) 231-2221
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MAILING ADDRESS
The Audacity to Podcast
PO Box 739
Burlington, KY 41005

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