The Footballco Business Podcast
From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.
Episodes
Our guest on this show is Emily Heath, global brand director for Rexona at Unilever. Emily joined us to discuss Rexona's work in women’s football, from their Breaking Limits program and barriers faced by girls trying to progress in sports to the brand’s UEFA and FIFA partnerships and their focus on young female players.
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As Director of Global Sports, Media, and Entertainment Marketing for Google, Kate Johnson is one of the most influential people in sports marketing. On this show, she discusses Google's women's football strategy, partnerships with Arsenal, Liverpool, the NWSL, and the Frauen-Bundesliga, and her own experience as an Olympic medalist and a woman in sport.
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Sitting on the US and Mexico border, Juarez is regarded by some as the most dangerous place in the world. On this episode, we're speaking with the president of FC Juarez, Luis Rodriguez, about the reality of managing and marketing a club in a city as unique as Juarez.
Luis talks to us about attracting players, how and why they're looking to grow in the US and what makes FC Juarez one of the most interesting clubs in soccer.
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Acid FC have been responsible for some of the most creative kit and apparel designs in football over recent years, having worked with clubs including Leeds United, St Pauli, Oakland Roots and Red Star FC.
On this show, we're talking to Acid FC's founder, Ed Cowburn, about trends in kit design, the role of creatives in football, why smaller clubs are setting the creative benchmark, and what it's like designing the kit for your homet...
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We're talking to Michael Yormark, the president of Roc Nation Sports International, about being part of Jay-Z's Roc Nation empire, how the agency differentiates itself and the importance of the Ballon d'Or for Vini Jr. 's career. Michael also talks to us about what got the agency into the football business, their goals for World Cup 2026 and his dream client.
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This episode is a Euro 2024 special. We're joined by Tom Bassam, host of the SportsPro Podcast, to discuss the biggest marketing and media moments from this year's tournament.
Tom and Alex try their best to decide which players were the most marketable, which were the standout media trends whether hosting the tournament was a win for Germany.
This episode was recorded on July 11th, before the final between Spain and England.
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In the 1970s, Admiral invented the replica shirt industry, creating the first-ever replica kits for the likes of the England National Team and Leeds United. Today, they're known for their pioneering collab-kits with the likes of Bob Marley and the Rolling Stones and award-winning designs for Walthamstow FC. We speak to Admiral Sports' Theo Hamburger about the birth of an industry now worth billions and how new generations are falli...
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June 19, 2024 • 41 mins
This show was recorded live at Soccerex Europe and features Mike Armstrong, Juventus's Chief Marketing and Communications Officer, and Marco Castellaneta, the club’s Head of Digital Media.
Mike and Marco were on stage with Footballco's PR Manager, Paul Rayment, to discuss the Juventus Creator Lab - the club’s new approach to creation, where creatives with different talents - designers, video makers, writers, influencers, streamers,...
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Las Vegas is always reinventing itself, and right now, it's focused on becoming the home of sports. Having recently hosted the Super Bowl, Vegas is now home to the Las Vegas Knights (NHL), the Raiders (NFL) and will soon welcome the Oakland Athletics (MLB). And that's without mentioning F1, boxing or college sports out of UNLV.
Before any of these major franchises, the Las Vegas Lights was one of only a few sports teams in the city...
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On this episode, we’re speaking with Iñigo Diaz de Cerio, International Area Manager of Real Sociedad. Iñigo joins us to talk about growing fandom at home and abroad and the impact the club’s run in the UEFA Champions League had on its brand.
Located in the Basque Country, Real Sociedad’s identity is rooted in the region. While the team now comprises of players from other regions and countries, the club still looks to bring local p...
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On this episode, Alex talks with Jenny Mitton, Managing Partner and women’s Sport Lead at M&C Saatchi Sport and Entertainment. Jenny has extensive experience in women's sport, including football, rugby, and cricket, having worked with some of the biggest brands and rights holders in the space.
We discuss the changing face of women's football, learnings from other sports, the challenges of activating in a year without a major women'...
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Charlton Athletic FC are this season's EFL's Community Club of the Year and, through a number of initiatives, have placed EDI at the centre of the club's growth strategy.
In this episode of the Footballco Business Podcast, hear how the club is seeing the benefits on and off the pitch and using EDI to create a unique proposition for brand partners looking to reach young football fans.
This episode of the Footballco Business was reco...
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On this show, we're talking with the team behind the CBBC football documentary series 'The Academy', a show for preteen children that focuses on the young players at Southampton FC's academy.
With guests from the club, CBBC and Baby Wolf Productions, the show covers creating content with and for young fans and the role the show plays in the club's fan engagement and commercial strategies.
Our guests on this show are:
Andy Goldie: A...
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On this episode, we were invited to record at Manchester City’s Studio 1 to discover how the club’s creative content and production hub, City Studios, which includes a purpose-built facility in the heart of the club’s training grounds has supercharged the club’s branded content and fan-first video output.
Our guests on this show are Gavin Johnson, Media Director at City Football Group, and Graham Belshaw, Head of Live Content for M...
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On this show, we're celebrating the 100th anniversary of the Allsvenskan by speaking with Robert Johansson, chief communications officer for Svensk Elitfotboll (Swedish Professional Football Leagues) about how their strategy to put fans first made the Allsvenskan the most popular competition in Swedish football, after decades of being behind the Premier League and Champions League.
Driving this change was the NBL17 - a plan to mak...
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We're talking to Oakland Roots Co-founder and CMO, Edreece Arghandiwal. We hear about the importance of purpose to the club and how that and its channelling of all that's great about Oakland has created one of the coolest brands in soccer.
We also delve into the backstory of the iconic Oakland Roots logo and why Edreece feels they could be challenging the likes of Real Madrid in the future.
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This show was recorded at the World Football Summit Asia in December 2023 and focuses on the strategy behind the arrival of players like Ronaldo, Neymar and Benzema into the Saudi Pro League, as well as the impact it's had both on and off the pitch. The panel discuss the Saudi Pro League's marketing and media deals since the influx of new talent and the role it plays in bringing through young domestic talent.
Moderated by Andy Jac...
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Our guest is Kenny Annan-Jonathan, founder of the Mailroom Creative Agency and, as of last year, creative director at Crystal Palace. This appointment made Palace the first Premier League club to hire a creative lead to oversee apparel collections and fashion partnerships. We're talking to Kenny about the potential for club-led fashion, his role at Crystal Palace and how he believes the media need to understand players better as pe...
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On this show, we're speaking with Senior Reporter for Sky Sports, Melissa Reddy. We discuss the difficulties of reporting on the January Transfer Window, separating fact from fiction and how reporting transfers has matured to be more than just about who is going where. Also, with Mel having written the book on Jurgen Klopp (Believe Us) we discuss his approach to the media and what it's been like reporting on the Liverpool manager.
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This show was recorded in December at Soccerex Americas, in Miami. Featuring, Russel Jones (GM, Marketing & Commercial Growth at Wolves), Rich Orosco (Chief Brand Officer at Los Angeles Football Club) and Owen Blackhurst (Editor at MUNDIAL). Focusing on the story behind and the creation of 1967: When L.A. Wolves conquered the USA, which tells the story of how the English team Wolverhampton Wanders won the first professional soccer ...
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