In this episode, Brian Fried shares practical advice on how to evaluate your invention’s potential by identifying your target market and expanding your window of opportunity. Using real examples from his experience, Brian helps inventors think beyond their initial ideas to discover multiple uses and markets. He also discusses the importance of early research to check for similar products and how treating your invention like a business increases your chances of success.
Resources mentioned:
- Coaching & Consulting: https://BrianFried.com
- Invention Playbook Newsletter: https://InventionPlaybook.com
- Inventor Smart Community App: https://InventorSmart.com
Subscribe to The Inventor Coach Podcast for new episodes, tips, and stories to help inventors succeed. Join the community → InventionPlaybook.com
Episode Transcript
Hey, it's Brian Freed, your inventor coach. Today. I want
to talk to you about how to get started with
your invention idea, figuring out who it's really meant for,
and how you can open up more opportunities by reaching
the right people. Let's get into it. When you first
come up with an idea, it's easy to get excited
and think everyone will want your invention, But the truth
(00:35):
is success often depends on knowing exactly who your product
is for and understanding its full potential. Ask yourself, is
your invention for the mass market or is it designed
for a specific niche maybe golfers, seniors, or people with
a particular need. That's your window of opportunity. How wide
can you make it? Let me share an example from
(00:57):
my own experience. One of my inventions, poll Tie, started
out as a simple solution for sealing bread bags. But
then I realized it could work on cereal bags, freezer bags,
chip bags, even organizing cords and wires. That's expanding your window.
Instead of selling just to bread eaters, I was now
(01:17):
selling to anyone with a kitchen. So here's the challenge
for you. Think of at least three different types of
people or markets that could use your invention. Sometimes the
new market you discover might be even bigger than your
original idea. Next, it's important to do some early research
check if similar products already exist online, in stores, or
(01:39):
even in the patent databases. This research takes time, but
it can save you a lot of money and effort later.
And remember, the invention process is not just about creativity,
it's about business. Treat your idea like a business from
the start. Give it a name, visualize it, and commit
to making it Realocusing on who your invention serves and
(02:02):
how broadly it can be used, you set yourself up
for better chances of success. Showcase the true origin of
your innovation. It was invented right here in the USA.
With official certification marks from usainvented dot Com, you can
proudly highlight that your idea, design, or invention was thought
of on American soil. These marks let your customers know
(02:25):
your product carries the spirit of American ingenuity and creativity,
not just where it's made, but where it was born.
Whether you have a patent, a prototype, or a concept,
the USA Invented certification helps elevate your brand and connect
you with a community that celebrates American born innovation. Apply online,
(02:47):
get verified, and proudly display your certification on packaging, marketing materials,
and your website. Celebrate your American invention. Visit USA Invent
and get certified today, because your invention deserves to be
recognized for where it was truly born. If you like
(03:08):
this episode, please subscribe to The Inventor Coach podcast, leave
a review on your favorite platform, and share it with
anyone who's dreaming of inventing. Visit invention playbook dot com
to join that community and get updates on new episodes
and resources. Thanks for listening to this episode of the
Inventor Coach podcast. Keep thinking about how wide your window
(03:31):
of opportunity can be and how you can turn your
idea into a successful invention. Until next time, keep inventing.
Inventor Coach out
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