The Tao of Sports Podcast – – The Definitive Sports Marketing Business Industry News Podcast

The Tao of Sports Podcast – – The Definitive Sports Marketing Business Industry News Podcast

The Tao of Sports Podcast – – The Definitive Sports Marketing Business Industry News Podcast... Show More

Episodes

February 11, 2019 30 min

Sarah Uhran has taken the concept of personal branding for athletes and turned it on its head. Uhran represents a new type of dynamic that showcases not only the athlete brand from what the public sees, but also the consistent advisor role of ensuring athlete success in their personal or professional interactions with others. Uhran discusses how she has helped guide athletes toward the best decisions possible throughout her involve... Read more

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Chris Spano ties various components of the primary and secondary ticket markets together, working for MLB, NFL and NHL teams, along with working at StubHub. Now, at the American Hockey League, Spano discusses some of the ways that the secondary ticket market can even help minor league hockey survive and thrive in a constant push for new inventory sales to the open market.

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Graham Oliphant has helped the growth of rugby in the United States and the United Kingdom, creating a strategic planning effort that other sport organizations have begun to follow. Oliphant talks about the impact of Major League Rugby in America, which has launched successfully with the Seattle Seawolves beginning a sellout streak and developing a winning format for other MLR teams to follow as expansion of the league nears. Oliph... Read more

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May 14, 2018 25 min

Jim Sweeney is just getting started in a period when most people are looking at retirement. Sweeny serves as an international board member and the head of FIMBA USA (Federation of International Masters Basketball Association). The International Olympic Committee calls FIMBA the best senior sports federation in the world. Sweeney talks about how FIMBA hosted its 15th world championship in 2017 in Italy, with over 367 teams, and almo... Read more

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The BMW Championship represents a unique challenge for Jeff Lapsansky, since he has to sell tickets to a PGA Tour event that moves every other year to a different city. Lapsansky discusses some of the ways that he drives ticket sales and marketing for the event, as well as ensures that pricing maximizes the possibility of a return for the non-profit organization running the BMW Championship. Twitter: @JeffLaps

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The weather doesn't stop a great ticket sales staff from selling. John Markiewicz shares his knowledge about selling in cold weather for baseball and hot weather for hockey. Markiewicz talks about his strategy in driving group ticket sales for Chicago White Sox games in April where the temperature is a high of 8 degrees, and selling hockey in Florida, where it is always hot out, and yet, the goal is to get everyone inside a buildin... Read more

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As if it couldn't get confusing enough, Troy King comes on the podcast to share a funny episode at the 2018 National Sports Forum regarding Troy Kirby, Troy Tutt and Troy Kirby and one confused gentleman who said "Hi Troy" when all three turned around at once. King talks about his time at Churchill Downs, selling over 70 events beyond the Oaks & Derby. King shares his experiences in selling horse racing, as well as major and minor ... Read more

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April 17, 2018 32 min

Does winning actually mean anything when it comes to whether fans will showed up to an NBA game in 2017-18?

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Zach Dayton returns to the podcast after nearly four years since his original one (Ep. 328). Dayton talks about his transition from Pace University, a D2 school, to Fairfield University, which is Division 1. Dayton shares his insight into bringing not only fresh ideas, but also ways to help implement those ideas beyond the presentation stage with traditionalists in a group. Twitter: @Zach_Dayton

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Fresh off her departure of a second stint with the Corvallis Knights, former COO Holly Marie Jones shares her insight into the West Coast League baseball franchise's brand, and how she was able to enhance it through merchandise, ticket sales and concessions. Jones discusses how the presence of the mascot, along with a sidekick, helped boost the Knights' community efforts as well as shaping the overall food & beverage experience for... Read more

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Back in 2010, if Dominic Laico had been able to get his work done for a secondary market reseller on time, the entire resale market would have never been revolutionized. Laico would launch AutoProcessor in 2011, with the set goal of mass uploading e-tickets to all secondary distribution channels at once. Laico compares notes on what the market was before and after his company was formed, as well as some of the issues that have crea... Read more

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Glenn Wong has had a continual front-row seat to the evolving world of sports law education, citing his enrollment in one of the first sports-focused legal classes in the country. After a long tenure at U-Mass, Wong is helping broaden the sports legal education on the west coast at Arizona State University. Wong discusses various components of sports law; from NCAA issues and FBI probes to potential labor collusion. Twitter: @WongS... Read more

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The biggest dog in the fight is sometimes a little yapper. That's what El Paso Chihuahuas' general manager Brad Taylor discusses as he joins the podcast, covering exactly how the MiLB team has created one of the hottest merchandise brands across the country. Taylor talks about perception versus reality with the El Paso, Texas/Juarez, Mexico marketplace, as well as how the El Paso Chihuahuas' mascot is the biggest ambassador of the ... Read more

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Since 2012, Alicia Jessop has had one of the premiere sports legal blogs called Ruling Sports. Jessop has parlayed that platform into a full-fledged website, as well as a career change from a practicing assistant city attorney to an assistant professor at the University of Miami and Pepperdine University. Jessop discusses her path, as well as provides insight into various aspects of sport law, especially on how it impacts cultural ... Read more

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David Crawford is one of the top industry advocates for the game of Floorball, which is fast becoming one of newest off-season training options and intramural sports in the world. Crawford shares his story of how he first engaged with the sport of Floorball, and quickly because one of its staunchest promoters. Crawford talks about launching his own business, Floorball Guru, LLC, and some of the new endeavors it has allowed him to d... Read more

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Mackie Feierstein doesn't have the ability to focus on a single successful sport, because the University of Miami athletic department has several winning programs to sell. Feierstein talks about serving several masters, including men's basketball and football, as well as picking up prospects between both. Feierstein discusses the issue of playing in an NFL stadium, with a heavy-premium focus, and how he trains his staff to work tow... Read more

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Harris Peskin works for the leading esports law firm in the world, ESG Law. Peskin talks about representing various ownership groups and teams in leagues throughout esports, and how that shakes out as the landscape begins to solidify from a wild west atmosphere into a structured tier system. Peskin describes governance and esports economics, as well as where the industry has to go in order to be successful long term. Twitter: @Harr... Read more

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March 12, 2018 31 min

The core principles of design and branding are discussed beyond the idea of logo, focusing on environment for both the staff member and the fan. John Roberson covers some of the dynamics of what his company, Advent, has done in the marketplace in order to create an atmosphere that people want to touch and feel connected by, that includes the Stanford Cardinal's Home of Champions and the Dallas Cowboy's The Star display of The Ring ... Read more

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Indoor football has had hundreds of defunct teams or franchises switching leagues. The practice is considered almost common place. Yet when the Bloomington Edge decided to depart the Champions Indoor Football League for another, they were sued. Edge general manager Charles Welde talks as much as he can about the lawsuit and where the team sits today, as well as how it trains its staff and interns to sell experiences in such an unce... Read more

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Growing an account representative into a skilled sports sales professional is Eric Platte's goal at the Atlanta Hawks. Platte discusses his mindset in how to foster growth from each new hire to develop a pipeline of success for the Hawks organization. Platte talks about allowing the curtain to be pulled back on what selling in sports is, as well as the time commitment required up front of all employees. Twitter: @EricPlatte

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