March 12, 2022 • 41 mins
In this Episode we had on Max Emerson Taylor who went viral for The Milk Mile Challenge...that never existed...haha. Please enjoy this shorter podcast with Max he is absolutely hilarious!
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Episode Transcript
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(00:00):
Hey guys, this is Alex tireLucie, one of the Tire Lucie Twins,
and you guys are probably wondering whatwebsite we use to post our podcast,
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(00:25):
with all the equipment, so don'tspend extra money where you don't need to
download the Anchor app and go toanchor dot fm to get started. All
right, guys, welcome back tothe Taire Lucie Twins podcast. Our guest
today is Max Emerson Taylor, whohas one point two million followers on TikTok
(00:47):
and over fifty three thousand followers onInstagram. Welcome on, man, hey
man, thanks for having me meof course absolutely, man. So I
guess let's let's kind of just takeit back a little bit um and figure
out where exactly or how did youget started and what kind of propelled your
success because you've been really killing it. Oh thanks man. Well, listen,
(01:12):
you know the beginning of the pandemic, came back to Toronto, helped
my mom move boom all the airportsshut down. Can I can? I
say, fuck, yeah, that'sfine. Yeah, if we need to
beat it out, we can beepit out. Yeah, I said,
what the fuck am I guess?So then I stayed. I stayed at
the family cottage for a little bitwith my mom. I was getting so
bored. I'm like, you know, I'll make some videos from my buddy
(01:32):
down and Quebec just to make themlaugh. I make a couple of videos,
you know, way too over thetop, and then all of a
sudden, I make this run themout with the glasses up in your hand
video. So when I make thatone, it starts to go more.
You know, people are outside ofmy little friend group are watching it,
and I say, okay, Ishould probably go back and delete all the
other videos that are too much.So I deleted everything else, and I
(01:53):
was like the only standalone video onthe page. And then I had like
two hundred ideas written down, andthen I's gonna try for stand up.
I said, it just turns intoa little a little bit. Oh yeah,
I did that, and it seemedto be going well, So that's
how it all started. Really,that's awesome. Yeah, because I was
gonna say, I think the firstvideo that I did see of yours,
um that was I think it wasa while back, was the milk the
(02:15):
Milk Challenge or whatever. And thenand then um, did did someone like
stitch it or do at it?Yeah, it was Dobrick was the first.
David Dobrick was the first one tokind of like make down and go
okay really and that kind of gotsome attention on the port profile, which
is you know, definitely a hugecertainly huge Yeah. Wow, And um,
(02:38):
I did see are you guys likefriends now? Because I did see
on your Instagram you you did theuh the foam thing with them? I
think it was I did. Yeah, So you know, I was down
in La so I certainly stopped by'dgo for a little visit down there,
which was nice to see everybody,you know, meet them in person just
like on and off communication for alittle bit, just like spit by all
(03:00):
ideas, which is nice. Likeonce you're in the space in terms of
like online creation, it's a lotsmaller of a world than you think it
is. Yeah. Yeah, literally, anybody is just like a phone call
away from like you know, somebodywho knows somebody, because there's really not
that many people, Like there's alot of people in space, but it's
no bigger than you know, likeyour standard town high school. So if
you need someone's number, you canjust find you pretty much off hand right
(03:22):
away. Yeah, right, that'strue. No, And that's that's funny.
You say that because we were wewere talking about that yesterday, right,
Cody, Because it's like, yeah, you can go live on TikTok
and like like we saw Russ livelast night on TikTok and like you know,
it's just a button a way oflike where you can just join them,
you can hang out, you canlike you can literally meet him.
You know, you can meet literallyanyone and it's just like you know,
(03:45):
running into them in person, youknow, and it you know, we
think it's like this whole different thingthat's like unreachable, but it's like now
it's like right there in the palmof your hand. Yeah, it's a
strange thing. It's certainly interesting torealize, like you know, the connection
is like it's just weird to know, Like you watch people on YouTube reaching
the one take time here, Like, oh, like I could literally just
(04:05):
smashes that guy right now. Ifyou're in alive, he just like click
join right away and he's like,oh my god, what Like yeah,
you know, it's a weird deal. And you see somebody who's especially seeing
their persona and there meeting someone inreal life like sometimes the same, which
is great. It's easy to getused to. Well it's completely different.
You're like, Okay, it definitelytakes adjustice. Yeah, right now,
but this is what it is.Yeah, No, that is that is
(04:27):
funny. You say that because,um, like whenever, like especially even
if we're getting people on here,you know, like you can watch someone's
videos, but you don't really knowthem until you start like actually talking to
them. Yeah. So how manyguests have you guys had on here?
Um? So we started this,I think what is this seventh three or
four weeks ago and I think we'restarting out doing two people a week.
(04:50):
So yeah, I think I thinkthis is our sixth or seventh. I
think it's our seventh because I thinkI asked last time, and I think
it was sixth. Okay, who'syour least favorite? Yeah? I don't,
honestly, I don't think we we'vehad a least favorite guest yet just
because every every um, everyone's beencool. You know, like yeah,
(05:11):
like every episode we've we've felt likelike it's been you know, we've gone
better and then we've been able toask more questions, which have made the
guests like more entertaining as well.So I feel like, well then no,
I'm not I'm worried. Yeah,yeah, yeah, I will say
I will say there is like there'sa few that we are or there's yeah,
(05:34):
one of our good friends, Ithink the last one that we posted.
Um, we've known him for awhile, but we just haven't like
this is a good way just totouch base again because we haven't talked to
him, um in a while,and he's really kind of like he kind
of gave us the nudge to kindof get into creating content. So um
(05:55):
yeah like initially yeah, so yeah, I'm telling you, like they creating
stuff just like being creative, youknow, even though the outputs like you
know, minute videos or less,like that's it's a good space to create,
you know, like, yeah,the possibilities you can do in a
minute, Oh my god, Andit really is yeah, no, it's
(06:16):
it's crazy but like what, um, I guess what direction because stuff kind
of moves so fast with videos andbrands and like platforms and things like that.
What direction do you see yourself kindof leaning towards or um really just
kind of what kind of content doyou plan on making in the future.
(06:40):
Well, all this stuff I'm doingnow, Like, I mean, I
still make content. I used tomake it kind of like full time and
like kind of get you know,the ad revenue was an actual job,
you know. Recently it started thislittle digital media agency which is going well
in my account. That's kind oflike most of my time has spent doing
that. So it's less videos forsure that I you know, have time
to make, right, but it'sdefinitely interesting. Like I kind of stopped
(07:01):
making us. I used to gotwice a day, like posting twice a
day, really going hard, spendinglike five hours a day writing in the
car with my buddy Connor on thephone, which is a lot of fun.
Like those those are the days,right, And then you know,
I ran for mayor in my townand that's kind of when like the shift
happened where it's like Okay, nowI gotta I like to balance different aspects
(07:21):
of my life, which is youknow, the balancing act makes it hard
to post as much. But Idon't know, I think like the content
generally is just like instead of switching, like before, I was trying to
figure out, Okay, what arethe trends? What is everybody like,
you know, what's going to getthe most you know, exposure. Now
because of time time wise, Ican only really have time to make things
that I like. You know,that's kind of fun. I mean sometimes
(07:44):
the views will go down a littlebit, but I mean it's the price.
Yeah, yeah, yeah, that'sI mean in a way, that's
kind of good that it's limiting youto that because some people kind of lose
themselves and like, you know,doing what you know, it gets the
most views and everything, so thatI mean, that's kind of a good
thing. Though. Yeah, certainly. I think it's just like you know,
(08:05):
like everybody has like that late nightsnack they like to eat, and
it's like a weird snack like Ilike pretzels and power raid. I think
it's like a dank cap Wow.If somebody else likes it, that's great,
but if they don't, it's like, well this is for me,
So you know, you don't haveto have the pretzels in power rate,
but you're gonna enjoy yourself at hellof a lot more exactly. Yeah,
I was afraid you're gonna say,like pickles and peanut butter or something,
(08:28):
but oh god, that would bea monster. I wouldn't associate with that.
Yeah, I um, I agreewith that though, because I feel
like trends are a good way tostart out and like initially get your audience,
but you kind of have to startmaking original content because if you don't,
then you kind of like fall intothis pattern of like just making things
(08:52):
that other people want. And youknow, like we just started making original
content, like we're starting out withlike Dave leave loogs, but we originally
actually started with like skits and stufflike stuff like that, which we enjoyed
the most, but it just takesso much time. So we kind of
like evolved to this, Oh thisgets views, and then now we're just
(09:13):
kind of getting back to the originalcontent. Yeah, it does get tough.
Like I know, a couple ofbuddies of mine, like they were
doing a bunch of skits. Theydo like factor cap videos you know,
oh oh yes, yeah, yeah, so they do those videos. So
they start off they had like maybeone hundred thousand, and they were a
band, did skits, like comedyskits, and all of a sudden they
make these videos to factor cap videosand now they have like they realized the
(09:37):
views were great. Yeah, sothen they in a two month time they
went from two hundred thousand or somethingwhatever they had at the beginning to twenty
millions. That's insane. So sometimes, like you know, if you find
the perfect little niche, it's great. But I keep telling those guys,
like I'd like to see some moreof the other stuff because they had the
most fun making that stuff. Stillhaving fun now, but I want to
see like, you know, likereally get wild. It's so creative.
(10:01):
No, I agree, yeah,because I do think that now that they
have, like I think, youknow, the audience has to kind of
understand your personality, and once theyunderstand your personality, then they find those
those skits or those you know,little things that you know make you you
like funny and they can enjoy thata little bit more. But it just
(10:22):
takes time, so you know it'sgoing to drop and views initially, but
I think overall it is the better, um, you know, better way
to go and it translates to theirplatforms. Yeah, I mean it's a
bit of a risk, but it'slike, uh, you got kind of
got to think more long term.Two And you know, obviously it's up
to them what they want to do. But um, if you know,
(10:45):
if making skits is what they reallywant to do, they should do it.
Yeah. I mean the fact,yes, I definitely like it.
It's great, But I mean,like ELO's I always like, you know,
it's kind of testing thing that LikeI like people who go out there
and like they try one video thisthing, and the next day it's completely
different. Like obviously understand like that'snot necessarily with the algorithm or like the
(11:07):
app itself, but what like theywant consistent content. But that being said,
like I don't know, there's alittle more of like an artiste quality
if they're really trying everything out andseeing like you know, really throwing all
the darts at the board and seeingwhich one hits the twenty. Like I
like that kind of thing, right, Yeah, Yeah, that's really true
because like if you're just kind ofyou know, taking like not doing as
(11:30):
much as you could do just becauseyou know it's it's you know, getting
the production, but I mean itcould be so much more valuable if you
actually do just like reach out andfind something that like wow, like this
is actually what I really want todo. Yeah, And it's hard,
It definitely hard, Like it takesa lot of experiment. Yeah, and
(11:52):
like obviously you get discouraged a lotbecause like, let's the experiment with something
you're really into it, you thinkit's a great video, you know,
like I love this stile of video, and then everybody flames you. It's
like, well, obviously you're gonnabe less likely to try it again.
But and that's the one downfall,Like you will get flamed from people who
came to see you from for thisstuff. Yeah, and then if you
(12:13):
post something in this realm, they'llbe like, whoa, I came for
this? What the fuck is this? Rightly, Like that's so you're gonna
get flame regardless. But I meanit definitely it's hard to build a backbone
up, man, Yeah, yeah, you got it. That's the only
way you stay a flock. Youhave to build a backbone up. That's
so true. Like you you reallyneed to build thick skin. And if
you don't have thick skin, likeif you can't build that up, you're
(12:37):
probably gonna just like hang it upand quit, you know. Yeah,
yeah, oh definitely, And itsometimes gets hard. I mean like I
didn't really, like, honestly experiencethat much hate until you know, I
did like a political run like anact, and that was a complete that
was a completely different format. Soit wasn't hitting on like like my video.
(13:00):
I was just hating me. That'sso now if someone hates the videos,
it's less of a stab because it'slike, Okay, well this guy's
all the way and you know,maybe he's in Nebraska, you know,
but they hate from the political stuffis like that's my literal neighbor. Yeah,
that's what made it hard. Sonow I feel like the thick skin.
Thankfully that kind of contributed. Butyou know, I just kind of
(13:20):
gotta used to, like you said, like thick skin otherwise you're you're up.
That's what it is. That isthat is interesting. Um, did
you take kind of what you've learnedfrom your social media success and put that
towards running in a way. Imean, honestly, I kind of like,
if I were to do it againthe whole mayoral campaign, I'd probably
(13:43):
leverage a little bit more than socialmedia aspect, but because like when I
first got into it, the wholegoal was to get like, voter turnout
is crazy low in Halifax where Ilive, So my whole goal is kind
of raised voter turnout. See howmuch we could raise it by. And
I figured if I ran, maybeeven people who didn't want me to win
voted against me, well at leastthey're vote right, So that was the
whole thing, Like, I don'tcare if you fucking vote for me,
(14:05):
vote against me, as long asyou vote. Yeah, but you know,
I got so caught up in likepride. I was thinking, you
know, I don't want anybody tothink I'm doing this to leverage my social
media as at all, so I'mnot even gonna mention them. And you
know, going back, I probablywould have got more people to vote if
I had done that. So yeah, it was just like I let pride
(14:26):
get him the way, which youcould never do. But you know,
you learn a lessons. Yeah,now that that's interesting you say that because
there are some things that you know, as much as we don't want to
admit it, people's opinions do kindof get to us. And you know,
we tried, you know, weall tried not to let it get
to us, but it does getto us sometimes, and it's just kind
(14:46):
of like trying to fight that urgeto just not care, you know.
Yeah, I mean you kind ofgotta care. Like I'd love to be,
you know, the Dennis Rodman typewho doesn't genuinely doesn't give a shit.
Yeah, I'd love that. Atthe same time, like I'm in
I'm inna, you know, ina career where I kind of need people
(15:07):
to like what I'm making otherwise Ihow am I gonna pay rent? So
like it gets tough, you know, Yeah, yeah, it's really I
think it's all about finding that line, you know, like what's what's gonna
allow me to keep being happy andcreating the content I want, but also
like giving the audience and viewers likewhat they want as well. Yeah exactly.
(15:30):
And it's like I'm not trying tobe out here and like pretend them
somebody I'm not, Like, I'mnot trying to be a cool guy all
the time, just regular did.And it's hard to build that persona I
don't know, I don't have asmall head. By the way, these
look here, those actually they looklike they fit well, yeah, they
they work. Yeah yeah, thanks, some pretty suavities. I'm taking them
(15:54):
off for now, but don't wemake it an appearance. I like them.
Yeah, it's like it's very likeyou know designers. Designer sunglasses kind
of fit a little bit bigger,like they usually make them a little bit
bigger, but that's that's the styleand it looks good. Yeah. Thanks
man, Well these are from awish. Really well you made them look
(16:15):
like versace yea. So so Ithink I saw you kind of start.
I tried to click on the YouTubeand your Instagram buyout. Did you start
making YouTube videos or um? Iguess I did so. Yeah, so
I started making YouTube videos my buddyBen so like I met him at a
(16:37):
party students, great videographer, justlike we're on the same page about editing
and all that and like insane ideas. We started making some videos. And
then half after the second and we'relike, you know what, we kind
of just like editing and filming,Like should we go to small businesses in
towns like make videos for them?We started doing that. We started doing
more and more, like you knowwhat, let's just do a little agent
(16:57):
thing. So the YouTube kind oftook a back seat. We're filming for
like businesses here or just like adcampaigns here, which is has grown,
you know, not to the pointwhere a millionaire, but any means yeah
enough that like that's like the mainincome now is that all from finding out?
(17:17):
We like editing from the YouTube videos, but we don't necessarily have the
time to always write the YouTube videosor always want to be in front of
camera, which is like a changeof pace for sure. Yeah, but
yeah, I like the YouTube space. It was just hard to find a
niche that works. Yeah, yeah, it's hard to get going on YouTube,
Like you have to really, Ithink you have to really post for
like a solid year to get likesome in like some great like exponential growth.
(17:41):
You know, like yeah, youknow you start, you know,
you're slowly chipping away until it becomeslike to where like YouTube can expect your
videos and then you can get goingwith that. Yeah, that's what made
it tough. Like all my videosare kind of all over the place,
so like, yeah, I guess, like I was saying, sometimes it's
great, you know, throw allthe darts of the boards to wage one
(18:03):
hits, but at the beginning youkind of have to do similar things pretty
consistently, just so at least theapps or the YouTube or TikTok or Instagram.
It's like, Okay, we knowwhat kind of stuff this guy makes.
Now we're going to push it outbecause it's it's consistent. They want
that at first, and then youcan experiment once you get a big enough
following. But yeah, I shouldhave I should have now that I'm saying
(18:23):
that loud, I definitely should havedone. But that is a lesson for
another day. Yeah. Yeah,Well it's funny because like it really does
want you to have like a specificniche, you know, oh, definitely
definitely like and that's it does gettough, like being boxed into a niche.
But they're dudes who like the bestexample of what I'm realizing what these
(18:48):
apps wants or the algorithm wants isI made a video once It's like I'm
hitting up brush it's like a combor whatever, and I'm like, vape
no, And it turns out thebrushes the vape just so some guy used
the audio for that and he literallyposts he doesn't even follow me, which
is the weirdest thing. He literallyuses the audio for that. Every single
day. Well, he vapes thisguy every single day. I'm talking.
(19:11):
There's three hundred plus videos of himusing that audio, vaping out of random
things in his house, terribly lipsinking to not even he gets all of
the words wrong. You've done thisthree and any of the words. But
then out of nowhere, in themiddle of TikTok's like, you know what
he's doing consistent stuff, Let's givehim ten million views in the feature.
(19:33):
So they pushed one of those videosin the middle of all these ten view
videos. Is just ten million?Oh you think he'd say? You know?
And I in my mind, Iwas thinking, Okay, he needed
to do this because he's testing thingsout. Now that he has his ten
million view and get all these followers, he'll transition over to some more original
stuff because that's what he's looking for. Smart that's what I thought. No,
(19:56):
every day, like, man,that's that is I got it.
Admire that that's such dedication. Man, Like the fact that he just still
does it every day so much.I have to find him. Actually,
I'll send him. I'll send youguys a link to him afterwards. To
this day, he's still doing Reallywhat is happening now? How long how
(20:22):
long of like a span of likedays, like it's you said, it's
been like like a year or yeah, and I'm talking sometimes it's multiple times
a day, Like I can almostguarantee he has more videos than I do.
Wow, I've been doing it forlike almost two years, two years,
and he has way more videos.It's the same video over and over.
(20:45):
It's so beautiful to one. Shouldwe should we start? Should we
start using your audio? Now?I think that might be there. Maybe
it's just your audio. Maybe youjust need to start making videos with that
same audio every day. Well,it was real like his video got like
like ten million views on one ofthem. Insane. I did not get
(21:07):
anywhere close to them, did Icould I have just done this every day
as well. First of all,the amount of this man vapes, how
is he still? I mean that'sso much vague man, Yeah, insane,
unfathomable. I wonder if he doesit all in one take too,
or if it's just like yeah,dude, he must be vaping way more
(21:27):
than you see. That's what Iwas thinking too. There must be multiple
takes, so what I want tosee? The virgins he threw away?
Yeah, Well if he's not yeah, I'll tell you what if if he's
still not lip syncing, right,I doubt I wonder if he's you know,
(21:48):
actually retaking it. Yeah, no, it's it's it's a tough go
for that guy. But man,just nothing but admiration for a true artist,
true art for real. I gottalike, I almost envy his ability
to just do the same exact thingover and over. No, I mean,
(22:08):
how are you even entertained enough orhave the energy? Like just I'm
curious about his life, Like doeshe have a job, does he have
a pet, a family? Whatis his story so I can understand what
led him to make people? Ordoes he justivate or is that just what
he died? Is your professional vapor? Is your competition of vapor? Maybe
(22:32):
it could be Maybe we need tohave him on after you and figure out
I'll get to the bottom of this. If you have him on, he's
just gonna lip sync my entire today. Yeah, Like, he just plays
the sound. He's just gonna playthe sound and it's gonna do ten times
better than mine, Which is theway this guy gonna go. Yeah,
(22:52):
yeah, we might need him onfor views. That's that's gotta be a
little that Yeah, that that isan interesting point that you kind of bring
up too, Like that's got tobe a little frustrating that, like he
use your sound and get like waymore views than you as well. Yeah,
it's always tough like like that.That's the only problem with some of
the original stuff. Like if youmake an original video and you know it
(23:15):
does well, it gets like twohundred k whatever, like you're happy with,
right, yeah, and then someoneused the audio and they get ten
million or they get you know whatever, they get millions of millions. You're
like, this is you're just sayingwords that I wrote. Yeah, I'm
thinking okay. So then one time, the most recent example is some dude
I made this. I forget whatthe video was, but I made a
video and then he took the soundfrom it and then re uploaded it like
(23:38):
it was his own sound, whichis fine, Like you know, you
take a joke, I don't care, right, he reuploded, it's like
like it's his own sound, andthen it goes crazy, does really well,
it's still my voice, but itnow just has his sound of the
bottom video his face. It's like, okay, I'll re upload mine.
Because it seems people want to seethis kind of thing, right now,
So I reupload mine whatever. Ilook at the comments, there's like one
(23:59):
hundred and saying I stole the video. That's literally my voice. Yeah,
how how am I gonna steal that'sthat's that's me. Yeah, So that's
why it gets frustrating. But youknow, I guess it's all the game.
It's just all part of the gameat the end of the day.
Yeah, that's that's so true.Like that we literally we reposted a video
(24:19):
because we did like a skit ayou know a while back, like maybe
a year or so back, anduh, it did really well. And
then you know, like sometime manymonths later, we repost it and then
we got like so many comments it'slike you stole this video, like you're
(24:40):
copying this or whatever. It's likeit was literally us and then like so
I'm made a video. And thenit's also the flip sides, like if
someone has is so big, youcan't call them off for stealing your stuff
either, right, So, likeI made a video of like cologne,
someone sprays cologne blah blah, therethey have fucking house blows up or whatever,
because oh yeah I saw that lonealcohol whatever. Yeah, so Cobby,
(25:03):
you know, Cobby like the secondmost followed dude. Yeah yeah,
yeah, yeah yeah yeah. Sohe just ripped it off completely. He
just did the exact same video,like literally the exact same video. So
I commented, I'm like, whatthe hell man, that's literally I said,
and I started getting flamed all overall of mine, saying this is
(25:25):
part of the game, like youdon't understand, like why would like this
is ever anybody could have thought ofthis, like obviously it didn't come from
you. And then I'm getting flamedlike all over all of my videos.
I'm thinking, Okay, well,I guess what the hell is the hell
it is? So if you getbig enough, like if you're in the
over ten million range, all betsare off, you can do whatever you
(25:47):
want, which is an interesting thingtoo. That's true I feel, I
mean, and I feel like you'reso valued by the app that they'll,
like the app will defend you nomatter what you know. Yeah, oh
absolutely, that's they do. It'sjust like and it's almost like the lottery
where you don't know you know who'sgonna get promoted, but every year there's
going to be someone who comes upthat does something that you know is entertaining,
(26:11):
but it's not the most hilarious thing. It's not the most you know,
talent, not not to be,it's not the most entertaining thing.
But then, like you know,for some reason, the first couple of
videos get pushed out so hard,and the niece just created so early that
that's every year you're gonna have someonewho gets incredible success just based off the
fact that, you know, acouple of their earlier videos. For some
(26:33):
reason, the algorithm pushed them outlike crazy. Yeah, it really is
that, Like someone can have thebest video in the world and I can
get a hundred views, and thensomeone could post something that the algorithms looking
for that day, Like let's say, for example, they want videos outside,
which they you know that happens.Sometimes they want bright in their videos,
sometimes they want certain audios used.They can post that and happen it
hit all the things that the algorithmlooks for that day, and they're gonna
completely trump whatever the first video wasbecause they hit all from all the marks,
(26:56):
every single mark. But you neverknow what the mark. Yeah,
how the hell are you supposed tofigure out, you know what what what
to do to get the maximum exposure, which is like always a game you
play. Yeah, that and thatkind of bothers me too. It's like
this person could literally post a videoof a rock and it'll get like a
(27:18):
million views, and then I putall this like effort into like an extensive
thing and then it completely just getslike I don't know, maybe like a
thousand views. Yeah, I completelythe most demoral lightened day of my life
was. I put so much effortinto doing this a photoshop to make it
like I did a photoshop pictures tohave like in this compilation or something.
(27:42):
This is like a year ago,and I was like, you know,
really going hard and edited the musiclike it made my own points to the
music to edit it. I wasso pumped up about this video completely flops.
I'm on the for you page.I see a video of up a
mayonnaise on a conveyor belt in thegrocery store with enter Sandman from Metallic in
(28:04):
their background, and it has twentymillions. Oh are you? What the
hell? How is that supposed tomake me feel? That is? That
is the frustrating part about um.I guess TikTok specifically because TikTok's really the
one that pushes like random videos andthen they'll just explode out of nowhere,
(28:27):
Like it could be someone with likea hundred flowers and then a random video.
Could it just explode for them?Yeah, and then they get yea
millions of views. I see thatso often. It's so often that it
happens that you probably see like oncea day without it. Like if you
click on people's profiles once today,you probably see it, right, But
you know, even getting the profileclick is so valuable to like I'm learning
(28:51):
all this stuff now, Like Ihave someone who works at TikTok going now
who's just like I was giving melittle insights in terms of like, oh,
you know, maybe here's how sureand things work. Yeah, you
know, here's where the content getspushed out immediately. And then you know,
you kind of learn that it getsshown to people in your area,
like immediate area for right, Likeso the first one hundred people who see
it are probably people in your city. And then I'm thinking, do people
(29:14):
in my city just fucking hate me? What the hell is that? Now?
I'm like, now I'm walking onI'm looking at people like was it
you who skip by the video?I want? I want to call people
out just giving dirty looks. I'mgiving dirty one day, could be any
one of them. I'll tell youwhat that kind of relates to, you
(29:37):
know, your political race there,you know they just it was the race
that did it, man. Yeah, probably might a lot because the whole
whole race is giving people dirty looks. They can bear them one yeah,
but it is man, Yeah oneday, one day you just snap,
just just go off, start yellingat Yeah. I certainly there have been
(30:02):
days that I've been close, butI found that thing about like, you
know, the immediate proximity. Man, all that's rough. Nobody would safe
on the street. Yeah. Wasit was it you that didn't like it
and make it go viral? Likejust go around? Yeah? Yeah,
you know, was it you oldlady sitting on our porch you need TikTok?
(30:26):
But yeah, no, that's actually, um, it's funny that we
kind of mentioned like how a littlevideo if if TikTok likes them or the
algorithm likes what they're doing, it'lljust pop off no matter what. And
that's kind of why we kind ofjust stop doing these like skits, and
(30:47):
we just did okay, well,let's just do like trends or things like
that. Yeah, but now it'skind of like what do we now We
got to get back to like theoriginal, Yeah, like what actually drives
us? Um, you know whatdo we want to be known for a
kind of thing. Yeah, itreally gets tough to I mean like a
lot of the biggest people now aregetting big because even the biggest trends because
(31:07):
there's no language in them, right, So like for example, uh,
what's the one of the guys foodin front his players going like this?
You don't know that guy? Waitwhat is his food in front of the
trend This audio is like yeah boooh yes, oh yeah, yeah,
yeah, yeah, I know.Yeah. Trends like that, or like
let's say that even the Cobby Laneguy who's like goes like this everything,
(31:30):
he doesn't say anything. A lotof the reason why those gets so big
as when mornings, because like thosetranscend language. So I could watch that
in Paris and get the joke.I can watch that in Israel and get
the jokes, and watch that inthe middle of Japan and get the joke
because it's just motions. It's justthe joke is food is hot and it's
good. Yeah. Time like anybodycan say that in any language because nobody's
saying it out loud kind of thing. That's that is so interesting that you
(31:52):
say that, because that's so true. Yeah, that's why a lot of
the big videos now are like peoplewho don't need say anything, or the
big trends now are just motions.Yeah, that's a good point. I
guess most communication is like nonverbal,and if you can like get to that
point to where you can translate thatthrough video, then then that's where you
(32:14):
get that you get that next levelof viral, right, that's where it
goes worldwide. I guess, right, definitely. And even that's why a
lot of the big dancing app peopletook off first, because like even though
people say always think associated TikTok withlike a dancing app, it's because some
of the biggest people are dancers becausewhatever they're doing transcends the whole language barrier.
(32:34):
Yeah, so anybody can watch themanywhere where we're kind of limited to
like a North American space where youknow, people listen to our jokes that
to even get the nuances of youknow, baby sayan expression, they kind
of have to be living here fora while, born here, or like
at least know the culture here whereif you're just dancing to a song,
Oh my god, I don't care. I could be in the middle of
a desert island off the coast ofBrazil and I'll completely understand. Oh nice,
(32:59):
you know. Yeah, there's nolike yeah, necessarily like translation required.
At that's a good point. Inever really thought about that about dancing,
but that that's a really yeah thatnever crossed my mind. I don't
know why, but now that youbring it up, that just makes so
much sense. Yeah, after yousaid Dad, I was like, Charlie,
Yeah, I thought of Charlie.You know, it's funny. We'll
(33:20):
wrap it up in like a minuteor two because we know you have to
go m But it is funny that, like I remember, we took a
lot of breaks from like we startedprobably like two or three years ago on
TikTok and then took like a yearbreak, took a six month break,
like just a lot of like,you know, I don't know, I
guess you get tired of the appat to some extent, and then you
get busy with your you know,outside of the app. But when we
(33:44):
were actually when we decided to getback on again, it's like Charlie had
like one hundred thousand followers, butshe was just getting the like boost of
like blowing up. And that's wherethat's where it kind of we kind of
woke up like all right, yeah, this is starting to become like a
bigger thing than just you know.Yeah. And then it was kind of
like it was like Charlie did allthis in two months, and I was
(34:06):
like I was like, I wasjust I was almost like pissed off.
It flows your mind, like duringthe pandemic alone, like two billion users
were added like the first two yearsfor six months I think of the pandemic.
Yeah, that was like it changedthe sphere from like kind of the
(34:27):
tween space and like, you know, dudes like us who are you know,
in their twenties as opposed to there'slike dudes who are twenties, thirties,
forties, fifties now watching it insteadof just dudes who are just you
know, from the ages of twelveto seventeen. Yeah, that's the thing,
right, So like now it's aspace for millennials, space for people
who were like I don't know dad'sparents, people are leaving university worse.
(34:50):
Before it was just almost kids.So like when I first downloaded the app,
oh my god, like it waswhat the hell? Oh yeah,
it was like slime. It waslike people playing with slime. Like do
you guys remember that there was atrend. It was like maybe I'll be
tracer. Yes, yes, thatwas like, in my opinion, the
(35:15):
peak of anything else that those wouldalways kill me, just so bad.
And there's these dudes Cash and actuallyI hate to call people out, like
obviously they're doing what they have todo, like completely respect them. Cash
and map ring Baker, I thinktheir names. I remember when I was
in university when we first got TikTok, just watching their videos every single day
(35:39):
thinking what the like, what islike what motivates this video? Yeah,
and we couldn't figure it out.There was a good signs to it.
Slipping their hair, they're always wearingbackpacks. I'm like, what's in the
backpack? So many nuances that blewme away in their videos like after this,
you have to look them up.I shall send it to you too,
(36:00):
along with the ok. But thereare there are some creators on there
like I can think of. Idon't remember their their a user name or
anything, but there's like a couplethat and there's probably a lot of these,
so like this probably sounds familiar umfor a lot of people, but
it's like they have like this weirdlike super I guess colorful like filter on
(36:24):
it, but it like makes thecolor is brighter. And then they're just
like doing all these like overacting kindof of like with money and like designer
and like almost like an over dramaticizedlike short version of like a drama like
of I don't know, it's it'svery interesting. There's I know exactly who
(36:45):
you're talking about, and I knowa dude when I first started out weird
chatting, I let's say we firststood out. I was chatting with him
about like little tips and tricks.I watched him grow like and in amount
from these like POV You're you're you'rethe weird kid in high school who finds
(37:05):
just like a hidden treasure. AndI'm like, what the okay, I
guess I'll watches this that I watchedit, I'm thinking, okay, uh,
maybe I should do this now,Like this is incredible. This is
Academy Award worth what like the writingthe writing of those POB videos. It's
so good. It is so good. The writing of the POB videos,
(37:30):
Like there's one of the big trendnow. I was like, it's like
you only have like five words leftor something, so like they can't speak
going through all the scenes and theycan't say any words. The last words
are like I love you and thenthey say like a full name of someone,
which is a big reveal. AndI didn't see the first twenty seven
parts, so I'm still blown.But you know, it is what it
(37:51):
is. The POV space, that'san interesting one to get into. Yeah,
I mean like, I mean,there's so much possibility for creativity.
It's almost like I need a limitationto kind of just like yeah, it's
actually yeah, yeah, definitely definitely. I mean before it was just dancing
and you get on there, youbust a move. But now right,
(38:13):
just there's too many options. Yeah, what the hell do I do?
Yeah, you know, but justa learning process the whole time, right,
Yeah, absolutely, So I kindof have a question. It's a
little more deep, but it's basicallylike what because obviously you're creating stuff and
you're creating original content, but whatkind of inspires you or like who do
(38:36):
you see that you're like, oh, I want to do that or like,
you know, oh, that's interesting. I mean, honestly, it's
someone completely outside of the realm ofthe Internet or anything that I do.
It's like Arnold Schwarzenegger from me.Okay, I mean, obviously I don't
want to be that big, butjust seeing him dip his toe in so
many you know, projects and justgo full force one at a time and
(39:00):
be almost be pretty successful in eachone, Like yeah, yeah, kind
of, you know, it kindof gets to be going thinking, Okay,
yeah, he can be a bodybuilder, but he can also be an
actor, and he can also bea governor. So why can't I make
poop jokes on the internet and alsodo politics and also make adds? So
yeah, that's the kind of thingI like, like someone who just does
(39:20):
a lot of things, but eachtime they do it they don't wear themselves
than like they take breaks from theother stuff. Yeah. Yeah, just
someone like that, That's that's true. Yeah, that's a really good point.
Um, did was he a motivatorfor you running? Um? Because
he run? He ran for governor? Right? So was he did?
He won? Yeah? So Ithink in a lot of ways, Yeah,
(39:42):
I think, Yeah, I don'tknow, I think in the back
of my mind probably wasn't really apparentlike him like as it started, like
he wasn't the reason I did it. But at the same time, like
I think there was definitely some discussionswith me and my buddy my friend groups
saying like, Okay, Arnold's cando it, you might as well give
it a shot, you know.Yeah, Yeah, that was definitely probably
something that was talked about along theway. Yeah, that's awesome, And
(40:04):
I don't want to make you late. I know you said it doesn't it
doesn't matter, but we we don'twant to make you late. Here.
Um, just I guess to finishit off and we have to have you
on again because I feel like i'dlove I feel like there's so many questions
that we want to ask you.But yeah, um going forward, like
what's your focus on, Um,you know, what's what's really next for
(40:25):
you? And where do you haveyour site set on? I think what's
next is just doing this, youknow, a little agency that I've started,
like Murray Taylor Digital that's a checkit out, get a chance.
That's kind of what's next. I'mgonna go full force on that. I
think we're gonna get into hopefully justcontent spaces that are you know, longer
form. So um, that's kindof what I'm putting all my eggs in
(40:47):
that basket for now. I'm excitedabout that. So that's what full steam
ahead on that for me. That'sawesome. Yeah, definitely good luck on
that, and you know, thanksman. Yeah, no, I mean
well, we'll for sure keep aneye on that because uh, that is
that is interesting and I do wantto see how that progresses. And um,
yeah, if there's any way wecan add to that success, we
(41:09):
can you know, help out inany way. I'm not sure, but
um, definitely we'll definitely try ourbest. You know, Thank you boys.
Anyway, I really appreciate you guyshaving me on. It was a
lot of fun to listen. Anytimeyou guest canceled or something, you need
somebody to come on, I'm yourman, I'm ready, all right,
(41:29):
awesome, Well, thank you somuch for coming on.
Hey guys, this is Alex tireLucie, one of the Tire Lucie Twins,
and you guys are probably wondering whatwebsite we use to post our podcast,
and we actually use Anchor because ithas tools that allow you to record
and edit your podcast rate from yourphone or computer. It really has everything
you need to make a podcast inone place, and best of all,
Anchors totally free. We know thatthe startup costs for podcasts can be expensive
(00:25):
with all the equipment, so don'tspend extra money where you don't need to
download the Anchor app and go toanchor dot fm to get started. All
right, guys, welcome back tothe Taire Lucie Twins podcast. Our guest
today is Max Emerson Taylor, whohas one point two million followers on TikTok
(00:47):
and over fifty three thousand followers onInstagram. Welcome on, man, hey
man, thanks for having me meof course absolutely, man. So I
guess let's let's kind of just takeit back a little bit um and figure
out where exactly or how did youget started and what kind of propelled your
success because you've been really killing it. Oh thanks man. Well, listen,
(01:12):
you know the beginning of the pandemic, came back to Toronto, helped
my mom move boom all the airportsshut down. Can I can? I
say, fuck, yeah, that'sfine. Yeah, if we need to
beat it out, we can beepit out. Yeah, I said,
what the fuck am I guess?So then I stayed. I stayed at
the family cottage for a little bitwith my mom. I was getting so
bored. I'm like, you know, I'll make some videos from my buddy
(01:32):
down and Quebec just to make themlaugh. I make a couple of videos,
you know, way too over thetop, and then all of a
sudden, I make this run themout with the glasses up in your hand
video. So when I make thatone, it starts to go more.
You know, people are outside ofmy little friend group are watching it,
and I say, okay, Ishould probably go back and delete all the
other videos that are too much.So I deleted everything else, and I
(01:53):
was like the only standalone video onthe page. And then I had like
two hundred ideas written down, andthen I's gonna try for stand up.
I said, it just turns intoa little a little bit. Oh yeah,
I did that, and it seemedto be going well, So that's
how it all started. Really,that's awesome. Yeah, because I was
gonna say, I think the firstvideo that I did see of yours,
um that was I think it wasa while back, was the milk the
(02:15):
Milk Challenge or whatever. And thenand then um, did did someone like
stitch it or do at it?Yeah, it was Dobrick was the first.
David Dobrick was the first one tokind of like make down and go
okay really and that kind of gotsome attention on the port profile, which
is you know, definitely a hugecertainly huge Yeah. Wow, And um,
(02:38):
I did see are you guys likefriends now? Because I did see
on your Instagram you you did theuh the foam thing with them? I
think it was I did. Yeah, So you know, I was down
in La so I certainly stopped by'dgo for a little visit down there,
which was nice to see everybody,you know, meet them in person just
like on and off communication for alittle bit, just like spit by all
(03:00):
ideas, which is nice. Likeonce you're in the space in terms of
like online creation, it's a lotsmaller of a world than you think it
is. Yeah. Yeah, literally, anybody is just like a phone call
away from like you know, somebodywho knows somebody, because there's really not
that many people, Like there's alot of people in space, but it's
no bigger than you know, likeyour standard town high school. So if
you need someone's number, you canjust find you pretty much off hand right
(03:22):
away. Yeah, right, that'strue. No, And that's that's funny.
You say that because we were wewere talking about that yesterday, right,
Cody, Because it's like, yeah, you can go live on TikTok
and like like we saw Russ livelast night on TikTok and like you know,
it's just a button a way oflike where you can just join them,
you can hang out, you canlike you can literally meet him.
You know, you can meet literallyanyone and it's just like you know,
(03:45):
running into them in person, youknow, and it you know, we
think it's like this whole different thingthat's like unreachable, but it's like now
it's like right there in the palmof your hand. Yeah, it's a
strange thing. It's certainly interesting torealize, like you know, the connection
is like it's just weird to know, Like you watch people on YouTube reaching
the one take time here, Like, oh, like I could literally just
(04:05):
smashes that guy right now. Ifyou're in alive, he just like click
join right away and he's like,oh my god, what Like yeah,
you know, it's a weird deal. And you see somebody who's especially seeing
their persona and there meeting someone inreal life like sometimes the same, which
is great. It's easy to getused to. Well it's completely different.
You're like, Okay, it definitelytakes adjustice. Yeah, right now,
but this is what it is.Yeah, No, that is that is
(04:27):
funny. You say that because,um, like whenever, like especially even
if we're getting people on here,you know, like you can watch someone's
videos, but you don't really knowthem until you start like actually talking to
them. Yeah. So how manyguests have you guys had on here?
Um? So we started this,I think what is this seventh three or
four weeks ago and I think we'restarting out doing two people a week.
(04:50):
So yeah, I think I thinkthis is our sixth or seventh. I
think it's our seventh because I thinkI asked last time, and I think
it was sixth. Okay, who'syour least favorite? Yeah? I don't,
honestly, I don't think we we'vehad a least favorite guest yet just
because every every um, everyone's beencool. You know, like yeah,
(05:11):
like every episode we've we've felt likelike it's been you know, we've gone
better and then we've been able toask more questions, which have made the
guests like more entertaining as well.So I feel like, well then no,
I'm not I'm worried. Yeah,yeah, yeah, I will say
I will say there is like there'sa few that we are or there's yeah,
(05:34):
one of our good friends, Ithink the last one that we posted.
Um, we've known him for awhile, but we just haven't like
this is a good way just totouch base again because we haven't talked to
him, um in a while,and he's really kind of like he kind
of gave us the nudge to kindof get into creating content. So um
(05:55):
yeah like initially yeah, so yeah, I'm telling you, like they creating
stuff just like being creative, youknow, even though the outputs like you
know, minute videos or less,like that's it's a good space to create,
you know, like, yeah,the possibilities you can do in a
minute, Oh my god, Andit really is yeah, no, it's
(06:16):
it's crazy but like what, um, I guess what direction because stuff kind
of moves so fast with videos andbrands and like platforms and things like that.
What direction do you see yourself kindof leaning towards or um really just
kind of what kind of content doyou plan on making in the future.
(06:40):
Well, all this stuff I'm doingnow, Like, I mean, I
still make content. I used tomake it kind of like full time and
like kind of get you know,the ad revenue was an actual job,
you know. Recently it started thislittle digital media agency which is going well
in my account. That's kind oflike most of my time has spent doing
that. So it's less videos forsure that I you know, have time
to make, right, but it'sdefinitely interesting. Like I kind of stopped
(07:01):
making us. I used to gotwice a day, like posting twice a
day, really going hard, spendinglike five hours a day writing in the
car with my buddy Connor on thephone, which is a lot of fun.
Like those those are the days,right, And then you know,
I ran for mayor in my townand that's kind of when like the shift
happened where it's like Okay, nowI gotta I like to balance different aspects
(07:21):
of my life, which is youknow, the balancing act makes it hard
to post as much. But Idon't know, I think like the content
generally is just like instead of switching, like before, I was trying to
figure out, Okay, what arethe trends? What is everybody like,
you know, what's going to getthe most you know, exposure. Now
because of time time wise, Ican only really have time to make things
that I like. You know,that's kind of fun. I mean sometimes
(07:44):
the views will go down a littlebit, but I mean it's the price.
Yeah, yeah, yeah, that'sI mean in a way, that's
kind of good that it's limiting youto that because some people kind of lose
themselves and like, you know,doing what you know, it gets the
most views and everything, so thatI mean, that's kind of a good
thing. Though. Yeah, certainly. I think it's just like you know,
(08:05):
like everybody has like that late nightsnack they like to eat, and
it's like a weird snack like Ilike pretzels and power raid. I think
it's like a dank cap Wow.If somebody else likes it, that's great,
but if they don't, it's like, well this is for me,
So you know, you don't haveto have the pretzels in power rate,
but you're gonna enjoy yourself at hellof a lot more exactly. Yeah,
I was afraid you're gonna say,like pickles and peanut butter or something,
(08:28):
but oh god, that would bea monster. I wouldn't associate with that.
Yeah, I um, I agreewith that though, because I feel
like trends are a good way tostart out and like initially get your audience,
but you kind of have to startmaking original content because if you don't,
then you kind of like fall intothis pattern of like just making things
(08:52):
that other people want. And youknow, like we just started making original
content, like we're starting out withlike Dave leave loogs, but we originally
actually started with like skits and stufflike stuff like that, which we enjoyed
the most, but it just takesso much time. So we kind of
like evolved to this, Oh thisgets views, and then now we're just
(09:13):
kind of getting back to the originalcontent. Yeah, it does get tough.
Like I know, a couple ofbuddies of mine, like they were
doing a bunch of skits. Theydo like factor cap videos you know,
oh oh yes, yeah, yeah, so they do those videos. So
they start off they had like maybeone hundred thousand, and they were a
band, did skits, like comedyskits, and all of a sudden they
make these videos to factor cap videosand now they have like they realized the
(09:37):
views were great. Yeah, sothen they in a two month time they
went from two hundred thousand or somethingwhatever they had at the beginning to twenty
millions. That's insane. So sometimes, like you know, if you find
the perfect little niche, it's great. But I keep telling those guys,
like I'd like to see some moreof the other stuff because they had the
most fun making that stuff. Stillhaving fun now, but I want to
see like, you know, likereally get wild. It's so creative.
(10:01):
No, I agree, yeah,because I do think that now that they
have, like I think, youknow, the audience has to kind of
understand your personality, and once theyunderstand your personality, then they find those
those skits or those you know,little things that you know make you you
like funny and they can enjoy thata little bit more. But it just
(10:22):
takes time, so you know it'sgoing to drop and views initially, but
I think overall it is the better, um, you know, better way
to go and it translates to theirplatforms. Yeah, I mean it's a
bit of a risk, but it'slike, uh, you got kind of
got to think more long term.Two And you know, obviously it's up
to them what they want to do. But um, if you know,
(10:45):
if making skits is what they reallywant to do, they should do it.
Yeah. I mean the fact,yes, I definitely like it.
It's great, But I mean,like ELO's I always like, you know,
it's kind of testing thing that LikeI like people who go out there
and like they try one video thisthing, and the next day it's completely
different. Like obviously understand like that'snot necessarily with the algorithm or like the
(11:07):
app itself, but what like theywant consistent content. But that being said,
like I don't know, there's alittle more of like an artiste quality
if they're really trying everything out andseeing like you know, really throwing all
the darts at the board and seeingwhich one hits the twenty. Like I
like that kind of thing, right, Yeah, Yeah, that's really true
because like if you're just kind ofyou know, taking like not doing as
(11:30):
much as you could do just becauseyou know it's it's you know, getting
the production, but I mean itcould be so much more valuable if you
actually do just like reach out andfind something that like wow, like this
is actually what I really want todo. Yeah, And it's hard,
It definitely hard, Like it takesa lot of experiment. Yeah, and
(11:52):
like obviously you get discouraged a lotbecause like, let's the experiment with something
you're really into it, you thinkit's a great video, you know,
like I love this stile of video, and then everybody flames you. It's
like, well, obviously you're gonnabe less likely to try it again.
But and that's the one downfall,Like you will get flamed from people who
came to see you from for thisstuff. Yeah, and then if you
(12:13):
post something in this realm, they'llbe like, whoa, I came for
this? What the fuck is this? Rightly, Like that's so you're gonna
get flame regardless. But I meanit definitely it's hard to build a backbone
up, man, Yeah, yeah, you got it. That's the only
way you stay a flock. Youhave to build a backbone up. That's
so true. Like you you reallyneed to build thick skin. And if
you don't have thick skin, likeif you can't build that up, you're
(12:37):
probably gonna just like hang it upand quit, you know. Yeah,
yeah, oh definitely, And itsometimes gets hard. I mean like I
didn't really, like, honestly experiencethat much hate until you know, I
did like a political run like anact, and that was a complete that
was a completely different format. Soit wasn't hitting on like like my video.
(13:00):
I was just hating me. That'sso now if someone hates the videos,
it's less of a stab because it'slike, Okay, well this guy's
all the way and you know,maybe he's in Nebraska, you know,
but they hate from the political stuffis like that's my literal neighbor. Yeah,
that's what made it hard. Sonow I feel like the thick skin.
Thankfully that kind of contributed. Butyou know, I just kind of
(13:20):
gotta used to, like you said, like thick skin otherwise you're you're up.
That's what it is. That isthat is interesting. Um, did
you take kind of what you've learnedfrom your social media success and put that
towards running in a way. Imean, honestly, I kind of like,
if I were to do it againthe whole mayoral campaign, I'd probably
(13:43):
leverage a little bit more than socialmedia aspect, but because like when I
first got into it, the wholegoal was to get like, voter turnout
is crazy low in Halifax where Ilive, So my whole goal is kind
of raised voter turnout. See howmuch we could raise it by. And
I figured if I ran, maybeeven people who didn't want me to win
voted against me, well at leastthey're vote right, So that was the
whole thing, Like, I don'tcare if you fucking vote for me,
(14:05):
vote against me, as long asyou vote. Yeah, but you know,
I got so caught up in likepride. I was thinking, you
know, I don't want anybody tothink I'm doing this to leverage my social
media as at all, so I'mnot even gonna mention them. And you
know, going back, I probablywould have got more people to vote if
I had done that. So yeah, it was just like I let pride
(14:26):
get him the way, which youcould never do. But you know,
you learn a lessons. Yeah,now that that's interesting you say that because
there are some things that you know, as much as we don't want to
admit it, people's opinions do kindof get to us. And you know,
we tried, you know, weall tried not to let it get
to us, but it does getto us sometimes, and it's just kind
(14:46):
of like trying to fight that urgeto just not care, you know.
Yeah, I mean you kind ofgotta care. Like I'd love to be,
you know, the Dennis Rodman typewho doesn't genuinely doesn't give a shit.
Yeah, I'd love that. Atthe same time, like I'm in
I'm inna, you know, ina career where I kind of need people
(15:07):
to like what I'm making otherwise Ihow am I gonna pay rent? So
like it gets tough, you know, Yeah, yeah, it's really I
think it's all about finding that line, you know, like what's what's gonna
allow me to keep being happy andcreating the content I want, but also
like giving the audience and viewers likewhat they want as well. Yeah exactly.
(15:30):
And it's like I'm not trying tobe out here and like pretend them
somebody I'm not, Like, I'mnot trying to be a cool guy all
the time, just regular did.And it's hard to build that persona I
don't know, I don't have asmall head. By the way, these
look here, those actually they looklike they fit well, yeah, they
they work. Yeah yeah, thanks, some pretty suavities. I'm taking them
(15:54):
off for now, but don't wemake it an appearance. I like them.
Yeah, it's like it's very likeyou know designers. Designer sunglasses kind
of fit a little bit bigger,like they usually make them a little bit
bigger, but that's that's the styleand it looks good. Yeah. Thanks
man, Well these are from awish. Really well you made them look
(16:15):
like versace yea. So so Ithink I saw you kind of start.
I tried to click on the YouTubeand your Instagram buyout. Did you start
making YouTube videos or um? Iguess I did so. Yeah, so
I started making YouTube videos my buddyBen so like I met him at a
(16:37):
party students, great videographer, justlike we're on the same page about editing
and all that and like insane ideas. We started making some videos. And
then half after the second and we'relike, you know what, we kind
of just like editing and filming,Like should we go to small businesses in
towns like make videos for them?We started doing that. We started doing
more and more, like you knowwhat, let's just do a little agent
(16:57):
thing. So the YouTube kind oftook a back seat. We're filming for
like businesses here or just like adcampaigns here, which is has grown,
you know, not to the pointwhere a millionaire, but any means yeah
enough that like that's like the mainincome now is that all from finding out?
(17:17):
We like editing from the YouTube videos, but we don't necessarily have the
time to always write the YouTube videosor always want to be in front of
camera, which is like a changeof pace for sure. Yeah, but
yeah, I like the YouTube space. It was just hard to find a
niche that works. Yeah, yeah, it's hard to get going on YouTube,
Like you have to really, Ithink you have to really post for
like a solid year to get likesome in like some great like exponential growth.
(17:41):
You know, like yeah, youknow you start, you know,
you're slowly chipping away until it becomeslike to where like YouTube can expect your
videos and then you can get goingwith that. Yeah, that's what made
it tough. Like all my videosare kind of all over the place,
so like, yeah, I guess, like I was saying, sometimes it's
great, you know, throw allthe darts of the boards to wage one
(18:03):
hits, but at the beginning youkind of have to do similar things pretty
consistently, just so at least theapps or the YouTube or TikTok or Instagram.
It's like, Okay, we knowwhat kind of stuff this guy makes.
Now we're going to push it outbecause it's it's consistent. They want
that at first, and then youcan experiment once you get a big enough
following. But yeah, I shouldhave I should have now that I'm saying
(18:23):
that loud, I definitely should havedone. But that is a lesson for
another day. Yeah. Yeah,Well it's funny because like it really does
want you to have like a specificniche, you know, oh, definitely
definitely like and that's it does gettough, like being boxed into a niche.
But they're dudes who like the bestexample of what I'm realizing what these
(18:48):
apps wants or the algorithm wants isI made a video once It's like I'm
hitting up brush it's like a combor whatever, and I'm like, vape
no, And it turns out thebrushes the vape just so some guy used
the audio for that and he literallyposts he doesn't even follow me, which
is the weirdest thing. He literallyuses the audio for that. Every single
day. Well, he vapes thisguy every single day. I'm talking.
(19:11):
There's three hundred plus videos of himusing that audio, vaping out of random
things in his house, terribly lipsinking to not even he gets all of
the words wrong. You've done thisthree and any of the words. But
then out of nowhere, in themiddle of TikTok's like, you know what
he's doing consistent stuff, Let's givehim ten million views in the feature.
(19:33):
So they pushed one of those videosin the middle of all these ten view
videos. Is just ten million?Oh you think he'd say? You know?
And I in my mind, Iwas thinking, Okay, he needed
to do this because he's testing thingsout. Now that he has his ten
million view and get all these followers, he'll transition over to some more original
stuff because that's what he's looking for. Smart that's what I thought. No,
(19:56):
every day, like, man,that's that is I got it.
Admire that that's such dedication. Man, Like the fact that he just still
does it every day so much.I have to find him. Actually,
I'll send him. I'll send youguys a link to him afterwards. To
this day, he's still doing Reallywhat is happening now? How long how
(20:22):
long of like a span of likedays, like it's you said, it's
been like like a year or yeah, and I'm talking sometimes it's multiple times
a day, Like I can almostguarantee he has more videos than I do.
Wow, I've been doing it forlike almost two years, two years,
and he has way more videos.It's the same video over and over.
(20:45):
It's so beautiful to one. Shouldwe should we start? Should we
start using your audio? Now?I think that might be there. Maybe
it's just your audio. Maybe youjust need to start making videos with that
same audio every day. Well,it was real like his video got like
like ten million views on one ofthem. Insane. I did not get
(21:07):
anywhere close to them, did Icould I have just done this every day
as well. First of all,the amount of this man vapes, how
is he still? I mean that'sso much vague man, Yeah, insane,
unfathomable. I wonder if he doesit all in one take too,
or if it's just like yeah,dude, he must be vaping way more
(21:27):
than you see. That's what Iwas thinking too. There must be multiple
takes, so what I want tosee? The virgins he threw away?
Yeah, Well if he's not yeah, I'll tell you what if if he's
still not lip syncing, right,I doubt I wonder if he's you know,
(21:48):
actually retaking it. Yeah, no, it's it's it's a tough go
for that guy. But man,just nothing but admiration for a true artist,
true art for real. I gottalike, I almost envy his ability
to just do the same exact thingover and over. No, I mean,
(22:08):
how are you even entertained enough orhave the energy? Like just I'm
curious about his life, Like doeshe have a job, does he have
a pet, a family? Whatis his story so I can understand what
led him to make people? Ordoes he justivate or is that just what
he died? Is your professional vapor? Is your competition of vapor? Maybe
(22:32):
it could be Maybe we need tohave him on after you and figure out
I'll get to the bottom of this. If you have him on, he's
just gonna lip sync my entire today. Yeah, Like, he just plays
the sound. He's just gonna playthe sound and it's gonna do ten times
better than mine, Which is theway this guy gonna go. Yeah,
(22:52):
yeah, we might need him onfor views. That's that's gotta be a
little that Yeah, that that isan interesting point that you kind of bring
up too, Like that's got tobe a little frustrating that, like he
use your sound and get like waymore views than you as well. Yeah,
it's always tough like like that.That's the only problem with some of
the original stuff. Like if youmake an original video and you know it
(23:15):
does well, it gets like twohundred k whatever, like you're happy with,
right, yeah, and then someoneused the audio and they get ten
million or they get you know whatever, they get millions of millions. You're
like, this is you're just sayingwords that I wrote. Yeah, I'm
thinking okay. So then one time, the most recent example is some dude
I made this. I forget whatthe video was, but I made a
video and then he took the soundfrom it and then re uploaded it like
(23:38):
it was his own sound, whichis fine, Like you know, you
take a joke, I don't care, right, he reuploded, it's like
like it's his own sound, andthen it goes crazy, does really well,
it's still my voice, but itnow just has his sound of the
bottom video his face. It's like, okay, I'll re upload mine.
Because it seems people want to seethis kind of thing, right now,
So I reupload mine whatever. Ilook at the comments, there's like one
(23:59):
hundred and saying I stole the video. That's literally my voice. Yeah,
how how am I gonna steal that'sthat's that's me. Yeah, So that's
why it gets frustrating. But youknow, I guess it's all the game.
It's just all part of the gameat the end of the day.
Yeah, that's that's so true.Like that we literally we reposted a video
(24:19):
because we did like a skit ayou know a while back, like maybe
a year or so back, anduh, it did really well. And
then you know, like sometime manymonths later, we repost it and then
we got like so many comments it'slike you stole this video, like you're
(24:40):
copying this or whatever. It's likeit was literally us and then like so
I'm made a video. And thenit's also the flip sides, like if
someone has is so big, youcan't call them off for stealing your stuff
either, right, So, likeI made a video of like cologne,
someone sprays cologne blah blah, therethey have fucking house blows up or whatever,
because oh yeah I saw that lonealcohol whatever. Yeah, so Cobby,
(25:03):
you know, Cobby like the secondmost followed dude. Yeah yeah,
yeah, yeah yeah yeah. Sohe just ripped it off completely. He
just did the exact same video,like literally the exact same video. So
I commented, I'm like, whatthe hell man, that's literally I said,
and I started getting flamed all overall of mine, saying this is
(25:25):
part of the game, like youdon't understand, like why would like this
is ever anybody could have thought ofthis, like obviously it didn't come from
you. And then I'm getting flamedlike all over all of my videos.
I'm thinking, Okay, well,I guess what the hell is the hell
it is? So if you getbig enough, like if you're in the
over ten million range, all betsare off, you can do whatever you
(25:47):
want, which is an interesting thingtoo. That's true I feel, I
mean, and I feel like you'reso valued by the app that they'll,
like the app will defend you nomatter what you know. Yeah, oh
absolutely, that's they do. It'sjust like and it's almost like the lottery
where you don't know you know who'sgonna get promoted, but every year there's
going to be someone who comes upthat does something that you know is entertaining,
(26:11):
but it's not the most hilarious thing. It's not the most you know,
talent, not not to be,it's not the most entertaining thing.
But then, like you know,for some reason, the first couple of
videos get pushed out so hard,and the niece just created so early that
that's every year you're gonna have someonewho gets incredible success just based off the
fact that, you know, acouple of their earlier videos. For some
(26:33):
reason, the algorithm pushed them outlike crazy. Yeah, it really is
that, Like someone can have thebest video in the world and I can
get a hundred views, and thensomeone could post something that the algorithms looking
for that day, Like let's say, for example, they want videos outside,
which they you know that happens.Sometimes they want bright in their videos,
sometimes they want certain audios used.They can post that and happen it
hit all the things that the algorithmlooks for that day, and they're gonna
completely trump whatever the first video wasbecause they hit all from all the marks,
(26:56):
every single mark. But you neverknow what the mark. Yeah,
how the hell are you supposed tofigure out, you know what what what
to do to get the maximum exposure, which is like always a game you
play. Yeah, that and thatkind of bothers me too. It's like
this person could literally post a videoof a rock and it'll get like a
(27:18):
million views, and then I putall this like effort into like an extensive
thing and then it completely just getslike I don't know, maybe like a
thousand views. Yeah, I completelythe most demoral lightened day of my life
was. I put so much effortinto doing this a photoshop to make it
like I did a photoshop pictures tohave like in this compilation or something.
(27:42):
This is like a year ago,and I was like, you know,
really going hard and edited the musiclike it made my own points to the
music to edit it. I wasso pumped up about this video completely flops.
I'm on the for you page.I see a video of up a
mayonnaise on a conveyor belt in thegrocery store with enter Sandman from Metallic in
(28:04):
their background, and it has twentymillions. Oh are you? What the
hell? How is that supposed tomake me feel? That is? That
is the frustrating part about um.I guess TikTok specifically because TikTok's really the
one that pushes like random videos andthen they'll just explode out of nowhere,
(28:27):
Like it could be someone with likea hundred flowers and then a random video.
Could it just explode for them?Yeah, and then they get yea
millions of views. I see thatso often. It's so often that it
happens that you probably see like oncea day without it. Like if you
click on people's profiles once today,you probably see it, right, But
you know, even getting the profileclick is so valuable to like I'm learning
(28:51):
all this stuff now, Like Ihave someone who works at TikTok going now
who's just like I was giving melittle insights in terms of like, oh,
you know, maybe here's how sureand things work. Yeah, you
know, here's where the content getspushed out immediately. And then you know,
you kind of learn that it getsshown to people in your area,
like immediate area for right, Likeso the first one hundred people who see
it are probably people in your city. And then I'm thinking, do people
(29:14):
in my city just fucking hate me? What the hell is that? Now?
I'm like, now I'm walking onI'm looking at people like was it
you who skip by the video?I want? I want to call people
out just giving dirty looks. I'mgiving dirty one day, could be any
one of them. I'll tell youwhat that kind of relates to, you
(29:37):
know, your political race there,you know they just it was the race
that did it, man. Yeah, probably might a lot because the whole
whole race is giving people dirty looks. They can bear them one yeah,
but it is man, Yeah oneday, one day you just snap,
just just go off, start yellingat Yeah. I certainly there have been
(30:02):
days that I've been close, butI found that thing about like, you
know, the immediate proximity. Man, all that's rough. Nobody would safe
on the street. Yeah. Wasit was it you that didn't like it
and make it go viral? Likejust go around? Yeah? Yeah,
you know, was it you oldlady sitting on our porch you need TikTok?
(30:26):
But yeah, no, that's actually, um, it's funny that we
kind of mentioned like how a littlevideo if if TikTok likes them or the
algorithm likes what they're doing, it'lljust pop off no matter what. And
that's kind of why we kind ofjust stop doing these like skits, and
(30:47):
we just did okay, well,let's just do like trends or things like
that. Yeah, but now it'skind of like what do we now We
got to get back to like theoriginal, Yeah, like what actually drives
us? Um, you know whatdo we want to be known for a
kind of thing. Yeah, itreally gets tough to I mean like a
lot of the biggest people now aregetting big because even the biggest trends because
(31:07):
there's no language in them, right, So like for example, uh,
what's the one of the guys foodin front his players going like this?
You don't know that guy? Waitwhat is his food in front of the
trend This audio is like yeah boooh yes, oh yeah, yeah,
yeah, yeah, I know.Yeah. Trends like that, or like
let's say that even the Cobby Laneguy who's like goes like this everything,
(31:30):
he doesn't say anything. A lotof the reason why those gets so big
as when mornings, because like thosetranscend language. So I could watch that
in Paris and get the joke.I can watch that in Israel and get
the jokes, and watch that inthe middle of Japan and get the joke
because it's just motions. It's justthe joke is food is hot and it's
good. Yeah. Time like anybodycan say that in any language because nobody's
saying it out loud kind of thing. That's that is so interesting that you
(31:52):
say that, because that's so true. Yeah, that's why a lot of
the big videos now are like peoplewho don't need say anything, or the
big trends now are just motions.Yeah, that's a good point. I
guess most communication is like nonverbal,and if you can like get to that
point to where you can translate thatthrough video, then then that's where you
(32:14):
get that you get that next levelof viral, right, that's where it
goes worldwide. I guess, right, definitely. And even that's why a
lot of the big dancing app peopletook off first, because like even though
people say always think associated TikTok withlike a dancing app, it's because some
of the biggest people are dancers becausewhatever they're doing transcends the whole language barrier.
(32:34):
Yeah, so anybody can watch themanywhere where we're kind of limited to
like a North American space where youknow, people listen to our jokes that
to even get the nuances of youknow, baby sayan expression, they kind
of have to be living here fora while, born here, or like
at least know the culture here whereif you're just dancing to a song,
Oh my god, I don't care. I could be in the middle of
a desert island off the coast ofBrazil and I'll completely understand. Oh nice,
(32:59):
you know. Yeah, there's nolike yeah, necessarily like translation required.
At that's a good point. Inever really thought about that about dancing,
but that that's a really yeah thatnever crossed my mind. I don't
know why, but now that youbring it up, that just makes so
much sense. Yeah, after yousaid Dad, I was like, Charlie,
Yeah, I thought of Charlie.You know, it's funny. We'll
(33:20):
wrap it up in like a minuteor two because we know you have to
go m But it is funny that, like I remember, we took a
lot of breaks from like we startedprobably like two or three years ago on
TikTok and then took like a yearbreak, took a six month break,
like just a lot of like,you know, I don't know, I
guess you get tired of the appat to some extent, and then you
get busy with your you know,outside of the app. But when we
(33:44):
were actually when we decided to getback on again, it's like Charlie had
like one hundred thousand followers, butshe was just getting the like boost of
like blowing up. And that's wherethat's where it kind of we kind of
woke up like all right, yeah, this is starting to become like a
bigger thing than just you know.Yeah. And then it was kind of
like it was like Charlie did allthis in two months, and I was
(34:06):
like I was like, I wasjust I was almost like pissed off.
It flows your mind, like duringthe pandemic alone, like two billion users
were added like the first two yearsfor six months I think of the pandemic.
Yeah, that was like it changedthe sphere from like kind of the
(34:27):
tween space and like, you know, dudes like us who are you know,
in their twenties as opposed to there'slike dudes who are twenties, thirties,
forties, fifties now watching it insteadof just dudes who are just you
know, from the ages of twelveto seventeen. Yeah, that's the thing,
right, So like now it's aspace for millennials, space for people
who were like I don't know dad'sparents, people are leaving university worse.
(34:50):
Before it was just almost kids.So like when I first downloaded the app,
oh my god, like it waswhat the hell? Oh yeah,
it was like slime. It waslike people playing with slime. Like do
you guys remember that there was atrend. It was like maybe I'll be
tracer. Yes, yes, thatwas like, in my opinion, the
(35:15):
peak of anything else that those wouldalways kill me, just so bad.
And there's these dudes Cash and actuallyI hate to call people out, like
obviously they're doing what they have todo, like completely respect them. Cash
and map ring Baker, I thinktheir names. I remember when I was
in university when we first got TikTok, just watching their videos every single day
(35:39):
thinking what the like, what islike what motivates this video? Yeah,
and we couldn't figure it out.There was a good signs to it.
Slipping their hair, they're always wearingbackpacks. I'm like, what's in the
backpack? So many nuances that blewme away in their videos like after this,
you have to look them up.I shall send it to you too,
(36:00):
along with the ok. But thereare there are some creators on there
like I can think of. Idon't remember their their a user name or
anything, but there's like a couplethat and there's probably a lot of these,
so like this probably sounds familiar umfor a lot of people, but
it's like they have like this weirdlike super I guess colorful like filter on
(36:24):
it, but it like makes thecolor is brighter. And then they're just
like doing all these like overacting kindof of like with money and like designer
and like almost like an over dramaticizedlike short version of like a drama like
of I don't know, it's it'svery interesting. There's I know exactly who
(36:45):
you're talking about, and I knowa dude when I first started out weird
chatting, I let's say we firststood out. I was chatting with him
about like little tips and tricks.I watched him grow like and in amount
from these like POV You're you're you'rethe weird kid in high school who finds
(37:05):
just like a hidden treasure. AndI'm like, what the okay, I
guess I'll watches this that I watchedit, I'm thinking, okay, uh,
maybe I should do this now,Like this is incredible. This is
Academy Award worth what like the writingthe writing of those POB videos. It's
so good. It is so good. The writing of the POB videos,
(37:30):
Like there's one of the big trendnow. I was like, it's like
you only have like five words leftor something, so like they can't speak
going through all the scenes and theycan't say any words. The last words
are like I love you and thenthey say like a full name of someone,
which is a big reveal. AndI didn't see the first twenty seven
parts, so I'm still blown.But you know, it is what it
(37:51):
is. The POV space, that'san interesting one to get into. Yeah,
I mean like, I mean,there's so much possibility for creativity.
It's almost like I need a limitationto kind of just like yeah, it's
actually yeah, yeah, definitely definitely. I mean before it was just dancing
and you get on there, youbust a move. But now right,
(38:13):
just there's too many options. Yeah, what the hell do I do?
Yeah, you know, but justa learning process the whole time, right,
Yeah, absolutely, So I kindof have a question. It's a
little more deep, but it's basicallylike what because obviously you're creating stuff and
you're creating original content, but whatkind of inspires you or like who do
(38:36):
you see that you're like, oh, I want to do that or like,
you know, oh, that's interesting. I mean, honestly, it's
someone completely outside of the realm ofthe Internet or anything that I do.
It's like Arnold Schwarzenegger from me.Okay, I mean, obviously I don't
want to be that big, butjust seeing him dip his toe in so
many you know, projects and justgo full force one at a time and
(39:00):
be almost be pretty successful in eachone, Like yeah, yeah, kind
of, you know, it kindof gets to be going thinking, Okay,
yeah, he can be a bodybuilder, but he can also be an
actor, and he can also bea governor. So why can't I make
poop jokes on the internet and alsodo politics and also make adds? So
yeah, that's the kind of thingI like, like someone who just does
(39:20):
a lot of things, but eachtime they do it they don't wear themselves
than like they take breaks from theother stuff. Yeah. Yeah, just
someone like that, That's that's true. Yeah, that's a really good point.
Um, did was he a motivatorfor you running? Um? Because
he run? He ran for governor? Right? So was he did?
He won? Yeah? So Ithink in a lot of ways, Yeah,
(39:42):
I think, Yeah, I don'tknow, I think in the back
of my mind probably wasn't really apparentlike him like as it started, like
he wasn't the reason I did it. But at the same time, like
I think there was definitely some discussionswith me and my buddy my friend groups
saying like, Okay, Arnold's cando it, you might as well give
it a shot, you know.Yeah, Yeah, that was definitely probably
something that was talked about along theway. Yeah, that's awesome, And
(40:04):
I don't want to make you late. I know you said it doesn't it
doesn't matter, but we we don'twant to make you late. Here.
Um, just I guess to finishit off and we have to have you
on again because I feel like i'dlove I feel like there's so many questions
that we want to ask you.But yeah, um going forward, like
what's your focus on, Um,you know, what's what's really next for
(40:25):
you? And where do you haveyour site set on? I think what's
next is just doing this, youknow, a little agency that I've started,
like Murray Taylor Digital that's a checkit out, get a chance.
That's kind of what's next. I'mgonna go full force on that. I
think we're gonna get into hopefully justcontent spaces that are you know, longer
form. So um, that's kindof what I'm putting all my eggs in
(40:47):
that basket for now. I'm excitedabout that. So that's what full steam
ahead on that for me. That'sawesome. Yeah, definitely good luck on
that, and you know, thanksman. Yeah, no, I mean
well, we'll for sure keep aneye on that because uh, that is
that is interesting and I do wantto see how that progresses. And um,
yeah, if there's any way wecan add to that success, we
(41:09):
can you know, help out inany way. I'm not sure, but
um, definitely we'll definitely try ourbest. You know, Thank you boys.
Anyway, I really appreciate you guyshaving me on. It was a
lot of fun to listen. Anytimeyou guest canceled or something, you need
somebody to come on, I'm yourman, I'm ready, all right,
(41:29):
awesome, Well, thank you somuch for coming on.
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