The Write Podcast

The Write Podcast

Julia McCoy started a six-figure content writing agency with a pocket investment of $75 after she left nursing school and quit McDonald's at 20 years old. Why? It's what she loves doing. In The Write Podcast, Julia brings her passion to the microphone, sharing inspiring stories from entrepreneurs and interviewing guest experts, with episodes packed with real-world strategies for creating great content on the web, from content marketing as a whole to best SEO keyword research practices, storytelling techniques, insider social media tips, and much more. Notable guests include Joanna Wiebe, Sujan Patel, Jeff Deutsch, Michael Stricker, Steve Rayson, Guillaume Decugis, and more. For more, visit www.expresswriters.com/write-podcast. Read Julia’s new bestseller, So You Think You Can Write, now on Amazon, B&N, and iBooks: bit.ly/soyouthinkyoucanwrite.... Show More

Episodes

December 28, 2018 23 min
The one and only Michele Linn is my guest of honor on this episode! For episode 43, I’m picking Michele’s brain on original research and why it’s an awesome tool for better content, more leads, more engagement, and more authority for your brand/company. Get ready for some good insights! Some history on Michele: She was one of Content Marketing Institute’s first employees, where she was the head of editorial: an industry leader who ...
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Welcome to episode 42! Today I’m chatting with Brian Fanzo, a podcaster, Millennial keynote speaker, and the founder of iSocialFanz. Brian's story, told in today's podcast, is the epitome of "cool:" he was a helpdesk employee for the Department of Defense before his job morphed into speaking, presenting, and training others on technology. Now he has leveraged his experience and grown to be a successful speaker and e...
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The Content Marketer's Surprise is a collaborative Christmas story written by 25 team members at Express Writers. Synopsis: Our customer is the hero, and the story begins with our hero (agency marketer) facing the common problem we solve (his boss has tasked him with content on a deadline). To up the ante, Santa on his sleigh appears and presents another (magical) problem to our hero's load (an assignment to... *gasp*.... g...
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Amanda Bond is known as “the slayer of Facebook ad B.S.” And nothing could be truer. Amanda is a straight-shooting ad strategist and consultant who tells it like it is. Along with running The Ad Strategist, also moonlights as a HubSpot Academy instructor and a Facebook correspondent for the Social Media Examiner News Show. In this interview, she shares an amazing amount of expertise and practical advice with me on how to make sure ...
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83% of Americans say that a word of mouth recommendation from a friend or family member makes them more likely to purchase that product or service. In this episode, Jay Baer and I talk llamas vs. alpacas, why word-of-mouth marketing matters so much today, how to deploy a strategy to improve your brand's word-of-mouth marketing, his new book Talk Triggers, and more. Jay Baer is the founder of Convince & Convert, a Hall of Fa...
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Today, I’m chatting with one of my copywriting heroes, Henneke Duistermaat! She’s known for her engaging, clear, and actionable writing style on her blog, Enchanting Marketing. Not to mention, her blog illustrations featuring her alter-ego, Henrietta, are charming and one-of-a-kind. Brian Clark of Copyblogger sings her praises, she has been featured in Forbes, Inc., Unbounce and Aweber. Henneke is a non-native English speaker, but ...
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Jeff Goins is a writing legend. He's the best-selling author of five books for writers and creatives, including The Art of Work and Real Artists Don’t Starve - and his books have made multiple bestseller lists, including The Wall Street Journal, USA Today, Publishers Weekly, and the Washington Post. Jeff has written for Business Insider, Fast Company, and The New York Observer, and his blog, aptly named ​Goins, Writer, shares p...
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Garrett Moon, the CEO and co-founder of CoSchedule, joins me to talk about how he's grown a massive content marketing empire. Listen as he discusses an amazing, powerful framework for prioritizing the right business and marketing opportunities, called the 10% versus 10x framework. (We also discuss how it reminds me of JOMO - my favorite acronym, "joy of missing out".) I've long been an avid reader, listener, and sub...
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Today, my husband joins me for the first time ever on the Write Podcast. We're revealing the good, bad and ugly of "outsourcing content," with a goal to end the stigma around the idea of outsourcing when it comes to hiring writers. Josh McCoy joins in as Marketer "Cowboy Joe," and I'm playing myself, in a funny skit that reflects real-life experiences I've had while running a 75-person content agency. Co...
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Why is the ingredient of empathy so vital to online (and business) success? Find out in this insightful episode of the Write Podcast featuring guest Jason Schemmel, podcaster, speaker, and entrepreneur. Learn ways you can inject more empathy into your content marketing for a truly effective, authentic connection to your audience, and listen to examples from both Jason and Julia of how brands are using empathy in content marketing t...
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How do you create content to make sure people are going to want to come back the next week? Today, I’m bringing in Chris Strub to discuss how to create episodic content, which can seriously boost your storytelling power, engagement, and your brand results online. Chris is a writer, keynote speaker, and a livestreaming instructor. He's also the first person to livestream on Snapchat in all 50 U.S. states. Ready to stand out from...
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Are you sourcing and crediting in your content responsibly? Or, are you unwittingly committing copyright infringement? In Episode 33 of The Write Podcast, I sit down and chat with Richard Chapo, a veteran internet lawyer with over 24 years of experience. He has knowledge of everything, from DMCA compliance to fair use and licensing. I asked my Facebook group, Profitable Content Strategists & Marketers, for questions, and boy di...
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In 2018, just creating "basic online content" has become a robot's job. Billions of articles are written by AI. But content marketing, which drives people to action and creates relationships, is another story. This can only be accomplished with a human touch.

This is what Guillaume Decugis and I discuss along with other topics, including the launch of a new content intelligence tool, Hawkeye (which I am loving!), in toda...
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Aaron Orendorrf is a rock star content marketer, and top-read guest blogger at Forbes, Mashable, Copyblogger, Inc., Entrepreneur, Fast Company – and that list is just for starters. He has authored some of the top-read, top-shared blog posts of the year. On top of all that, Aaron recently became the editor-in-chief at Shopify Plus, which gives him a unique perspective from the other side of guest blogging – the gatekeeper side. If g...
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For our 30th episode, I’m doing things a little differently. It's just me in a solo episode, sharing the secrets behind how I was able to do it all last year: create and launch a course, run an agency of more than 40 team members, write and self-publish a 366-page book, launch a YouTube show, try public speaking for the first time, and, publish more than 70 posts – all while maintaining a home life (and my sanity). Finally, lea...
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Susan Moeller, Business Development Manager at BuzzSumo, joins me on this episode to dig into the ins and outs of creating, building, and nurturing influencer relationships (the right way). Catch the bonus story of how Susan also taught writing classes at the King’s College in New York City, which she helped reopen in Manhattan (in the Empire State Building’s basement!). E29 is a wealth of information and tips on influencer content...
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Today we’re diving into a huge topic for any marketer, whether you’re just starting out or are an old hand in your niche: your marketing message. Our guest, offering tons of tips and advice on this topic, is Ivana Taylor of DIY Marketers. As a small business marketing expert, Ivana has over 20 years of experience in the industry. She’s an online publisher and influencer and the creator of DIY Marketers, which is dedicated to helpin...
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Gini Dietrich is one heck of a female powerhouse content marketer. Just check out the opening on her company, Arment Dietrich's, About page: "Once upon a time there was a young lady who was a bit too big for her britches and had a pretty big problem with authority…namely anyone who told her what to do or that she was wrong. So she decided to leave the comfort of her big agency life and venture out into business on her own.&...
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Today, at 21, she's earning $80,000/month. “Am I too young to do this?” is a question Taylor Manning has often asked herself. She received her A.A. in high school, then her B.A. at 19. In college, she watched a video about how to make money online. That pushed her to create a profile on Upwork, the freelance platform, and she ran with her self-taught career – all in her late teens and early 20s. You'll be truly inspired hea...
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Maya Elious started out doing web and graphic design. She always enjoyed helping people “look good” online, which naturally led her to brand strategizing. She worked with coaches, authors, teachers, trainers, and more, but she kept running into the same questions, over and over. She took these concepts and put them into her first course. Listen to Maya and catch some golden tips on course copywriting and strategic creation. She'...
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