The Write Podcast

E20 Influencer Marketing- Why it Matters Today More than Ever & How to Become Known with Mark Schaefer

March 13, 201726 min
What is influencer marketing, and why does it matter for brands and marketers today? Mark, an internationally recognized author, speaker, college educator, and marketing strategy consultant, joins Julia to talk influencer marketing, why it is crucial today, and what it means for 2017 content marketers and brands. Also, FOMO, and why a long-term strategy of "doing something well" could be more important than the fear of missing out. Plus, Mark discusses ways to become "known" in a crowded online space. Join in for an episode you won't want to miss on a trending topic in online marketing! *Catch today's show notes: expresswriters.com/episode-20/ *Julia's blog: expresswriters.com/write-blog *Julia's bestseller: bit.ly/soyouthinkyoucanwrite

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