Meet Lucas Venturim, A Brazilian Coffee Producer Championing a Robusta Revolution

Join U3 co-founder Kristi Ross and her co-host Greg Hess in an enlightening conversation with Lucas Venturim, a fifth-generation Brazilian coffee producer and commercial director of Café Fazenda Venturim, which specializes in fine Robusta coffees. He’s on a mission to change the narrative around Robusta by educating coffee roasters, baristas, and coffee lovers about its unique flavor profile. He shares why he firmly believes that highlighting Robusta's distinct value can lead to a more environmentally friendly, socially equitable, and economically viable coffee industry.

Lucas shares how his background in engineering has fueled his innovative approach to coffee production—and why he’s experimenting with different approaches to harvesting, processing, roasting, and brewing in order to change attitudes about Coffea canephora. Tune in to hear why he believes economic sustainability is crucial for the future of coffee and how his efforts to include Coffea canephora growers in the Specialty Coffee Association (SCA) are a key part of this vision.

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