Wait What Really OK with Loren Weisman
The FSG Messaging and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. Fish Stewarding Group is stewarding strategic solutions by only building authoritative businesses with authentically sound people. Fish Stewarding Group Branches Include: FSG Messaging and Optics - FSG Development - FSG Living Homes - FSG Living Buildings - FSG Living Roads - Gardens of Tye - FSG Realty - FSG Africa. FSG is headquartered at 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * https://lorenweisman.com * * https://fishstewarding.com * * © 2023 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
Episodes
January 2, 2023 • 19 min
What is a messaging and optics strategist? is the title of S.09 E.06 n.139 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.
In short, my definition of a messaging and optics strategist is an individual that looks at the foundational, stability, security and marketing elements a brand, product, business or story.
This focuses on the authenticity, authority, opti...
In short, my definition of a messaging and optics strategist is an individual that looks at the foundational, stability, security and marketing elements a brand, product, business or story.
This focuses on the authenticity, authority, opti...
Mark as Played
December 8, 2022 • 20 min
Are most motivational and business coaches bad for you is the title of S.09 E.05 n.138 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.
A shorter episode asking the listener to dig in a little deeper to those that are being pitched by coaches, consultants and strategists.
Are most motivational and business coaches bad for you is the title of S.09 E.05 n.138 of...
A shorter episode asking the listener to dig in a little deeper to those that are being pitched by coaches, consultants and strategists.
Are most motivational and business coaches bad for you is the title of S.09 E.05 n.138 of...
Mark as Played
August 30, 2022 • 19 min
Amazon best selling book claims and the 16,000 book categories is the title of S.09 E.04 n.137 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.
Does it ever seem like there are way too many authors claiming to be best sellers of books you’ve never heard of”
Have you noticed that some of these authors will spend a lot of time promoting a ranking but seem t...
Does it ever seem like there are way too many authors claiming to be best sellers of books you’ve never heard of”
Have you noticed that some of these authors will spend a lot of time promoting a ranking but seem t...
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June 13, 2022 • 27 min
More coaches on the sidelines than players on the field is the title of S.09 E.03 n.136 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK.
Lately, it feels like We have more coaches on the sidelines than players on the field.
When it comes to coaches though, consider asking yourself...
Are they supporting, strengthening, grounding and proving they have:
the Authenticity and Authority...
the Practices and Posture...
the S...
Lately, it feels like We have more coaches on the sidelines than players on the field.
When it comes to coaches though, consider asking yourself...
Are they supporting, strengthening, grounding and proving they have:
the Authenticity and Authority...
the Practices and Posture...
the S...
Mark as Played
November 5, 2021 • 25 min
Sharing opinions instead of trying to state facts may help is the title of S.09 E.02 n.135 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK.
In the times we are in, from the emotional to the psychological to the professional, moving to a foundation of opinion based engagement may help to connect over shouting facts. Especially when so many are choosing to present opinions as facts.
In considering not only your inte...
In the times we are in, from the emotional to the psychological to the professional, moving to a foundation of opinion based engagement may help to connect over shouting facts. Especially when so many are choosing to present opinions as facts.
In considering not only your inte...
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February 22, 2021 • 28 min
An Individualized and inclusive approach to healthy eating is the topic and touch point for s8. E10. n133. of the FSG messaging and optics podcast, Wait What Really OK.
Dawn Tucci is a personalized and Inclusive Health Advocate. Below is Dawn’s information and her philosophy when it comes to food and wellness.
“Growing up, I never had any psychological association with food, we just ate.”
“Chocolate is not a problem till we make it a...
Dawn Tucci is a personalized and Inclusive Health Advocate. Below is Dawn’s information and her philosophy when it comes to food and wellness.
“Growing up, I never had any psychological association with food, we just ate.”
“Chocolate is not a problem till we make it a...
Mark as Played
February 11, 2021 • 38 min
Exploring and engaging autism with Doctor Todd Peter Levine is the topic and touch point for s8. E8. n131. of the FSG Messaging and Optics Podcast, Wait What Really OK.
Todd is amplifying the stories and experiences of autism through an engaging format.
Dr. Todd Peter Levine is the host of a new podcast called the Otherness Podcast. The show is exploring and engaging autism through experienced stories. Todd joins me on this episode ...
Todd is amplifying the stories and experiences of autism through an engaging format.
Dr. Todd Peter Levine is the host of a new podcast called the Otherness Podcast. The show is exploring and engaging autism through experienced stories. Todd joins me on this episode ...
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January 11, 2021 • 24 min
Amplified authentic opinions and intelligence to consider is the topic and touch point for s8. E7. n130. of the FSG messaging and optics podcast, Wait What Really OK.
From the fixed focus groups to the ability to vote as much and as often as you like, the authentic voice and authentic opinion has trouble shining through. From artificial intelligence delivering data that can be artificially altered to the opinions of a paid influence...
From the fixed focus groups to the ability to vote as much and as often as you like, the authentic voice and authentic opinion has trouble shining through. From artificial intelligence delivering data that can be artificially altered to the opinions of a paid influence...
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November 26, 2020 • 21 min
Shop Local Shaming and small business messaging missteps is the topic and touch point for s8. E6. n129. of the FSG Messaging and Optics Podcast, Wait What Really OK.
If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so? Using guilt, shaming and passive aggressive tactics to try to attract customers tends to deliver the opposit...
If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so? Using guilt, shaming and passive aggressive tactics to try to attract customers tends to deliver the opposit...
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November 11, 2020 • 30 min
A brand messaging mission statement or brand messaging mandate of sorts from Loren Weisman sharing his views from the culmination of his experiences and education that leads him to approach brand messaging this way.
Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n128. of the Wait What Really OK messaging and optics podcast.
There is a Mission Statement shared in a famous movie that...
Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n128. of the Wait What Really OK messaging and optics podcast.
There is a Mission Statement shared in a famous movie that...
Mark as Played
November 1, 2020 • 23 min
Strategic patience and pressure when preparing a launch is the topic and touch point for s8. E4. n127. of the Wait What Really OK messaging and optics podcast.
There are thousands out there ready to share their perfect ways to launch your business, service, podcast, product, brand and what not. The problem with many of these methods is that they often times take a limited view of the elements and metrics that go in to a solid launch...
There are thousands out there ready to share their perfect ways to launch your business, service, podcast, product, brand and what not. The problem with many of these methods is that they often times take a limited view of the elements and metrics that go in to a solid launch...
Mark as Played
October 25, 2020 • 27 min
Transparency and accountability in air conditioning repair? Is the topic and touch point for s8. E3. n125. of the Wait What Really OK Messaging and Optics podcast.
From air conditioning repair to any other kind of repair service, often times the communication is off for both the provider and the customer. With a mutual awareness of the others perception, comes a faster resolve and better transparency.
In accountability for both side...
From air conditioning repair to any other kind of repair service, often times the communication is off for both the provider and the customer. With a mutual awareness of the others perception, comes a faster resolve and better transparency.
In accountability for both side...
Mark as Played
October 14, 2020 • 15 min
Do not vote if you do not want to vote. Voting is a right is the topic and touch point for s8. e2. n124. of the Wait What Really OK messaging and optics podcast.
The toxicity and force placed into telling people to vote has backed fired for many years and in many elections. Taking a more engaging, respectful approach might bring more people to the table, while allowing others to feel less attacked.
“Voting is a right and if you do n...
The toxicity and force placed into telling people to vote has backed fired for many years and in many elections. Taking a more engaging, respectful approach might bring more people to the table, while allowing others to feel less attacked.
“Voting is a right and if you do n...
Mark as Played
October 11, 2020 • 23 min
Mary Poppins Messaging and Practically Perfect Perceptions is the topic and touch point for S8 E01 #124 of the FSG messaging and optics podcast, Wait What Really OK.
By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. All too often, many o...
By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. All too often, many o...
Mark as Played
October 4, 2020 • 29 min
A great deal of networking has reduced in authenticity while being amplified in the popularity and number count of making as many contacts as possible over making the right type of connections.
Authentic messaging introductions and impression perceptions is topic for S7 E10 #123 of the FSG Messaging and Optics Podcast Wait What Really OK.
Creating an authentic connection with a new contact these days seems more challenging than ever...
Authentic messaging introductions and impression perceptions is topic for S7 E10 #123 of the FSG Messaging and Optics Podcast Wait What Really OK.
Creating an authentic connection with a new contact these days seems more challenging than ever...
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September 24, 2020 • 29 min
Digging into the ideas of standing out as an authentic host or how showcasing yourself as an authentic guest can make for better shows, better engagement and better conversations. Especially in this new sea of some hosts just trying to get everyone they can on their show, while some guests with or without authority, spamming to get on every show they can.
Podcast guest soliciting and podcast host booking tactics is S7.E9.#122 from ...
Podcast guest soliciting and podcast host booking tactics is S7.E9.#122 from ...
Mark as Played
September 22, 2020 • 21 min
Coaching with accountability and finding honorable coaches is S7.E8.#121. of the brand messaging podcast; Wait What Really OK.
All too often, an excited individual might be attracted to the hype, the promises and the flash that is presented in the promotion of a certain coach, but then find out all too late that the substance, the accountability and the experience is missing.
Consider taking the time to vet, double check and practice...
All too often, an excited individual might be attracted to the hype, the promises and the flash that is presented in the promotion of a certain coach, but then find out all too late that the substance, the accountability and the experience is missing.
Consider taking the time to vet, double check and practice...
Mark as Played
September 17, 2020 • 21 min
Some considerations and a perspective on the tone, tempo, temperature and transitions in the performance as well as the delivery of the information you want to get across.
The same words can be said by different people and create different results. Wait What Really OK S7.E7.#120 spotlights the morning show messaging, performance and delivery at Fox 35.
While they are a news team, in some ways, they are more of a messaging team. And...
The same words can be said by different people and create different results. Wait What Really OK S7.E7.#120 spotlights the morning show messaging, performance and delivery at Fox 35.
While they are a news team, in some ways, they are more of a messaging team. And...
Mark as Played
September 10, 2020 • 26 min
Yes, marketing involves messaging. At the same time, my view is that many less than moral or ethical marketing organizations will run with a service, product or business and bring that client to the public prior to the foundational messaging being in place.
S7.E6.N119 Messaging before marketing to create a sound foundation is an authentic messaging and methodology perspective on the impact and the results of creating brand messaging...
S7.E6.N119 Messaging before marketing to create a sound foundation is an authentic messaging and methodology perspective on the impact and the results of creating brand messaging...
Mark as Played
September 6, 2020 • 25 min
With the high level of authority on review sites as well as the views of images and reads that attract a very wide audience to sites like Trip Advisor, Yelp, Facebook and Google, adding reviews can do more than you might realize.
S7.E5.#118 Reviewing authentically over demanding them for popularity digs in to the stewarding aspects of indirect connection and engagement through content that can be seen by that many more eyes than yo...
S7.E5.#118 Reviewing authentically over demanding them for popularity digs in to the stewarding aspects of indirect connection and engagement through content that can be seen by that many more eyes than yo...
Mark as Played
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