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November 26, 2020 21 min
Shop Local Shaming and small business messaging missteps is the topic and touch point for s8. E6. n129. of the Wait What Really OK brand messaging podcast.

If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so? Using guilt, shaming and passive aggressive tactics to try to attract customers tends to deliver the opposite results.

When we take a step back and look at the situation as well as the perceptions of others, it can allow for a more engaging messaging in the advertising that can invite and market that many more people to local shopping.

On the other side of it, focusing only shop local shaming style campaigns and using a yell, tell, sell and insulting vibe is not drawing people in, it is pushing them away. Moving the methodology and strategy of small business messaging to a place of authenticity, humility and respectful engagement can bring greater results.

“Invite by explaining about you and your store. Market by educating about what you have. Message by sharing why it can be an advantage to buy from you… And consider staying in an authentic, sympathetic and relatable tone.”

Consider taking a more honorable, understanding and respectful approach to draw in customers over using tactics that tend to insult, shame and push people away.

This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.

The Brand Messaging Podcast Wait What Really OK
Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics.
FSG Messaging and Optics
(Orlando Division)
This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.
Opening Theme Song Music Credits
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Closing Theme Song Music Credits
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Shop Local Shaming and small business messaging missteps.
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