Couch Wisdom

Che Pope

November 12, 201739 min
As the chief operating officer of Kanye West’s G.O.O.D. Music label, Che Pope is one of the most influential figures in US rap and hip-hop culture. In his lecture from the 2015 Red Bull Music Academy in Paris, the Grammy-winning producer breaks down the labor of love that was working with Lauryn Hill and the ruthlessness of the hip-hop industry.

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