That question kicks off a wildly entertaining and sharply satirical episode of The Ben and Skin Show, where Ben Rogers, Jeff “Skin” Wade, Kevin “KT” Turner, and Krystina Ray take aim at the absurdity of modern branding, streaming chaos, and political overreach. Apple TV’s rebrand from “Apple TV+” to just “Apple TV” — and the crew’s hilarious reaction to the unnecessary announcement: “Refreshing new start? You just took the plus off.”