Personal Injury Mastermind

Personal Injury Mastermind

Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.io You'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.

Episodes

341. Litigate Everything: How Blake Swan Built a 6-State Firm with Ruthless Intake and Data Discipline

July 31, 2025 • 35 mins
By litigating 80% of his cases, tracking every KPI that matters, and building an intake team with zero missed calls, Blake Swan has scaled Keller Swan to six states and 37+ staff — without losing control. In this episode, Blake breaks down the exact systems and decisions that powered his explosive growth. From AI-backed intake to profit-by-pod dashboards, you’ll learn how discipline, data, and strategy drive outsized results. I...
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340. The Trial Method Behind $90M Verdicts (With One Paralegal) w/ Eric Fong

July 24, 2025 • 30 mins
Growth is the goal for many trial attorneys — more cases, more verdicts, more visibility. But where most zig, Eric Fong zags. With just one paralegal and complete commitment to the work, he turned down a $25K offer and won a $91 million verdict — the largest in Washington State history. Eric doesn’t chase scale. He builds deep focus. That focus comes with a cost — sometimes leaving him physically depleted after trial — but it’s al...
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339. BONUS: How to Leverage AI and Score More Signed Cases a Webinar Replay w/ Kat Taylor

July 21, 2025 • 66 mins
In this tactical webinar replay, Rankings founder Chris Dreyer is joined by Director of Link Building Kat Taylor to map out exactly how personal injury firms can boost visibility in AI search results using off-site signals. Search is changing—fast. And if your off-site strategy is stuck in 2015, your rankings won’t survive the AI shift. You’ll learn: How AI models like ChatGPT and Perplexity are trained (and what they’re pri...
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338. Grow Faster by Spending Less: Inside the Most Efficient PI Firm w/ Michael McCready

July 17, 2025 • 36 mins
Michael McCready builds systems that attract cases. His firm is a high-efficiency legal operation trusted by top advertisers and referral partners across the country. With over 30 years in PI law and a remote B2B setup from Puerto Rico, he’s engineered a firm that elite advertisers trust with their biggest cases. In this episode, Michael shares how he scaled to 100+ staff, automated 200+ client touchpoints, and uses AI to write be...
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337. Zero Staff. No Ads. $1.3M in Year One: Solo PI Success w/ Carlos Dominguez

July 10, 2025 • 17 mins
Forget the big team, big spend, big promises formula. Carlos Dominguez built a million-dollar PI firm in Miami—without a single employee or a dime on ads. How? By breaking every “rule” of modern law firm growth. This episode challenges what most lawyers think it takes to win. Carlos shares exactly how he turned cold starts and courtroom chops into $1.3M in settlements, why volume firms hand him their leftovers, and the overlooked...
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336. Pop the Limits: Get to Court Fast & Win Big w/ Andy Citrin

July 3, 2025 • 21 mins
Andy Citrin has built his reputation on urgency, precision, and courtroom pressure. With over 40 years in the game, $600M recovered, and a mock courtroom in-house, Citrin’s not just practicing law—he’s coaching a new generation to dominate it. In this episode, Andy reveals the W.I.N.S. and T.R.I.A.L. frameworks powering his firm’s rapid-response strategy.  What You’ll Learn: How filing within 72 hours changes everything ...
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335. 10K Clients in 10 Years: How to Align Legal Marketing, Tech, and Vision w/ Josh Schmerling

June 26, 2025 • 29 mins
PIMCON 2025 Tickets On Sale Now. ⁠Get yours today⁠! When you’re chasing a goal as ambitious as helping 10,000 injured clients, you’re bound to hit roadblocks. For Josh Schmerling, that roadblock was demand letters—a process that slowed his firm’s growth and kept his best people stuck in paperwork. Instead of accepting the bottleneck, Josh did what true innovators do: he built the solution himself. With LawPro.ai, he turned a ti...
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334. Law Firm Case Leak: How to Build an Intake Team That Catches Hidden Leads w/ Ben Leader

June 19, 2025 • 31 mins
Most law firms think marketing is the key to growth but often, the real problem is hidden in plain sight. When Ben Leader took the helm at Elrod Pope Law Firm, he discovered that his intake process was costing him cases, revenue, and opportunities. In this episode, Ben shares how he transformed his firm’s intake department into a growth engine tripling case volume and freeing his attorneys to focus on winning. What You’ll Learn: ...
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333. BONUS: The 2025 Law Firm Lead Generation Growth Formula Webinar Replay w/ Mike Budny

June 17, 2025 • 54 mins
We surveyed over 250 attorneys across the country to find out what’s really working in PI marketing and where firms are falling short. In this webinar replay from Rankings.io you’ll get insights about how budget trends and channel performance to the growing divide between small and large firms. This webinar was packed with real data and real strategies you can act on now. UP NEXT:  AI Optimization for Lawyers: Search Has Changed....
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332. Unreasonable Success: Why Most Law Firms Plateau and How to Break 8 Figures w/ Michael Mogill

June 12, 2025 • 40 mins
Michael Mogill doesn’t believe in staying comfortable. He builds businesses by pushing past the breaking point—and then raising the bar again. As founder of Crisp, he’s helped over 1,000 law firms grow by seven figures each. Now, he’s chasing a $100B impact by helping 10,000 firms hit $10M. His secret? Relentless hiring, deep brand building, and setting goals that force transformation. If you’re serious about scaling, this is a b...
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331. The Making of a Badass Boutique Law Firm: Relentless Growth and Smart Marketing w/ Danny Daniel

June 5, 2025 • 28 mins
What do you do when you’ve got a dream, no cash, and a 1969 Camaro? If you're Danny Daniel, you sell the car and buy a Yellow Pages ad. Two decades and a $42 million verdict later, Daniel Stark Law is a 170-person litigation powerhouse—and Danny is still “on the verge.” His relentless drive to optimize systems, tell client stories, and extract full case value powers the firm's evolution from claim-heavy to courtroom-crushing. Thi...
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330. Data, Disney, and the Death of a Solo Lawyer: Inside Craig Goldenfarb’s Eight-Figure Firm

May 29, 2025 • 33 mins
Craig Goldenfarb fired himself as a trial lawyer—and built a multi–eight-figure firm that runs without him. Craig built Goldlaw Personal Injury Lawyers into a data-fueled, culture-obsessed, eight-figure machine. With a three-tier leadership structure, two CMOs, and a Disney-trained Chief Culture Officer, Craig treats law like a business—and it shows. In this episode of PIM, Craig reveals how a mindset shift from litigator to CEO ...
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329.BONUS: TV Ads Aren’t Dead—They’re Dominating. Here’s Why. Webinar Replay w/ Sarah Parisi

May 27, 2025 • 58 mins
Webinar Replay: TV isn’t dying—it’s evolving. In this webinar replay, media buying expert Sarah Parisi reveals how smart law firms are using traditional broadcast to dominate their markets while keeping ad costs low. UP NEXT:  The 2025 Law Firm Lead Generation Growth Formula Webinar WHEN: Thursday, May 29th from 12:00–1:00 PM CST, WHERE: Rankings.io/Webinars  We’re breaking down exclusive research from nearly 300 attorneys an...
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328. Settle in 60 Days: How Jon Hollan Built Kentucky’s Fastest PI Firm

May 22, 2025 • 21 mins
Truck crashes, seven-figure verdicts, and 30-day settlements. Meet Jon Hollan. As Managing Partner at Sam Aguiar Injury Lawyers, Jon specializes in catastrophic trucking litigation—and he’s not afraid to go toe-to-toe with giants like FedEx and Amazon. Jon shares what it takes to win fast and win big. Hear how the firm’s “pod” method slashes case times and why Jon sees litigation as his calling. If you’re ready to master high-sta...
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327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans

May 15, 2025 • 30 mins
Lee Rudin didn’t just leave a defense firm—he left with a vision. Two years later, Rudin Law is a New Orleans mainstay with two offices, 250+ five-star reviews, and an unmistakable brand: Get Rude. But behind the costumes and catchy slogans is a serious strategy: batch content, leverage tech, and never lose sight of the client. In this episode, Lee shares how going all-in on a brand that fits his personality helped him scale sma...
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326. Seven Words or Less: The Secret to Billboard Success in 2025 w/ Sarah Parisi

May 8, 2025 • 56 mins
Seven words or less. That's the golden rule for billboard success according to media expert Sarah Parisi, who returns to Personal Injury Mastermind to reveal why most attorneys waste thousands on ineffective outdoor advertising. In this tactical episode, Sarah breaks down everything from color psychology to negotiation strategies that separate winning billboard campaigns from expensive failures.  You'll discover: Why clutter...
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325. Client First. ROI Forever. How Sam Aguiar Turns Service Into Referrals

May 1, 2025 • 26 mins
What if your billboard made someone’s day—and landed a case? Sam Aguiar doesn’t just run a PI firm. He runs a referral engine powered by over-the-top service and community connection. In this episode, Sam Aguiar shares how his firm built loyalty for life with bold client care, from mental-health-boosting billboards to 3-person legal pods and a “bigger share guarantee.” You’ll learn: How surprise and delight marketing actuall...
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324. BONUS: Master Law Firm SEO in an AI Era: The Ultimate Guide to Dominating Search in 2025

April 28, 2025 • 48 mins
A webinar replay: The SEO landscape is changing dramatically with the rise of AI search. In this special webinar replay, Chris Dreyer and Logan Mosby break down how personal injury firms can dominate search in 2025 by mastering both traditional SEO and Generative Engine Optimization (GEO). Sign up for our next webinar: Dominating Legal TV Ads in the Digital Age If your firm isn't adapting to AI-powered search, you're alre...
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323. Small Markets, Massive Returns: Dominating the Midwest w/ AJ and Ryan Bruning

April 24, 2025 • 38 mins
They sued the NFL Rams, won $24 million, and poured every penny into marketing. Now, the Bruning brothers dominate PI markets that other firms ignore. In this episode of Personal Injury Mastermind,  AJ and Ryan reveal their data-driven strategy for explosive growth in the Midwest. From custom Salesforce development to AI adoption, this is the story of how two attorneys combined their father's trial expertise with cutting-edge mar...
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322. Grow Your Practice with Mass Torts: A Framework for Single Event Attorneys from MTMP

April 17, 2025 • 16 mins
PIMCON 2025 Tickets On Sale Now —> Get yours today! When Mike Papantonio realized the mass tort space was dominated by class action attorneys who'd "never taken a deposition" and would "pass out if they walked into a courtroom," he created Mass Torts Made Perfect to transform the industry. In this special episode, we're bringing you insights from the frontlines of MTMP that will help you determine if mass torts should be your next...
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