Kevin Jenkins: Cheese Wheel founder on cottage cheese social media craze - Holiday Breakfast

Social media's latest obsession is ... cottage cheese! 

High protein, low calorie recipes with the ingredient at its centre are going viral. 

Sales are now through the roof, with Woolworths up 50 percent in the past three months. 

Owner of organic cheese maker, the Cheese Wheel, Kevin Jenkins talks to Tim Beveridge about the craze. 

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