#415: How Branding & Gratitude Fuel Cannabis Business Growth | Will Read, CannaPlanners

In this episode, I sit down with Will Read, Founder & CEO of CannaPlanners—a Vermont-based digital agency on a mission to normalize cannabis through powerful design and branding. From his early days in the music industry to his time at Apple, Will shares how those diverse experiences helped shape CannaPlanners into a go-to partner for cannabis businesses looking to stand out.

We talk about his founder journey, how Vermont roots shape the company ethos, the evolution of cannabis marketing, and why gratitude and authenticity are more important than ever for brands in 2024 and beyond.

🚀 Topics Covered:

• Will's journey from Apple to cannabis branding

• What sets CannaPlanners apart from other digital agencies

• How cannabis brands can stay relevant into 2050

• Using humor and authenticity in cannabis marketing

• The role of AI in creative and digital workflows

• Why gratitude is a game-changing business practice

💡 Whether you're building a cannabis brand or scaling an agency, this episode is packed with insight, humor, and practical advice.

🔗 Learn more: https://cannaplanners.com

🎧 Listen on your favorite platform or watch the full episode here. Don't forget to like, comment, and subscribe!

 

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