October 30, 2025 • 53 mins
In this week’s episode of Earn Your Leisure, we sit down with Live Alkaline Water, the first Black-owned bottled water company in Walmart, to uncover how two brothers turned a 400-year-old natural spring into a multi-million dollar business. 💧 From meeting EYL at a networking event to becoming the official water sponsor for Invest Fest, their story is a masterclass in execution, strategy, and turning opportunity into ownership. We break down the step-by-step process of bottling water, how they secured their first major deal, and what it really takes to build trust and partnerships that last. We also dive deep into the $300 billion bottled water industry, the science behind alkaline water, why glass bottles are superior, and how LiveAlkalineNC plans to scale globally while staying rooted in family and community legacy. If you believe in faith, business, and legacy — this episode will inspire you to start where you are and build something everlasting. 🌍 #EarnYourLeisure #LiveAlkalineNC #InvestFest #BlackOwnedBusiness #Entrepreneurship #FinancialFreedom #WaterIndustry #EYL #Networking #BusinessGrowth #Ownership #Legacy #WealthBuilding #Motivation #InvestInYourself
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Episode Transcript
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Speaker 1 (00:01):
This episode is brought to you by P and C Bank.
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and sure, they definitely can be. But understanding of professionals
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day after day. It's like banking with P and C Bank.
It might seem boring to safe plan and make calculated
(00:21):
decisions with your bank, but keeping your money boring is
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Speaker 2 (00:43):
All right, guys, welcome back, ey l. We got a
special episode. We're gonna be talking about the most essential
thing in this world.
Speaker 3 (00:51):
Which is laughter.
Speaker 4 (00:52):
That's a fact.
Speaker 3 (00:53):
Man. He can't survive without water.
Speaker 2 (00:54):
You can survive without food for a certain maria of time,
but it's gonna be difficult.
Speaker 5 (00:58):
If body needs water.
Speaker 1 (00:59):
The world needs water seventy percent of the playing this
water sure an essential necessity for sure.
Speaker 2 (01:05):
Brad Simmons and Terrence Walker, they have a company called
Live alkaline water.
Speaker 3 (01:10):
This is actually it right here.
Speaker 2 (01:12):
Yeah, yeah, if you can see h glass bottle beat
the glass for sure.
Speaker 3 (01:17):
So we're gonna we're gonna be talking about it. You know.
Speaker 2 (01:20):
It's an interesting journey as far as invest fast. You
guys were a water sponsor for VIP Night this year.
Speaker 4 (01:28):
That was important, Yes, sir, importunate man.
Speaker 6 (01:30):
Look, we're gonna we're gonna talk about it, you know,
but no, that was an honor. Were grateful to even
be brought into the fold because originally, matter of fact,
I ran into y'all in Charlotte.
Speaker 4 (01:42):
Y'all did the event in Charlotte, and.
Speaker 3 (01:44):
That's where you're where you're from from Charlotte.
Speaker 6 (01:46):
Right, we're from North Carolina, from down East Carolina, kind
of close to Wilmington, from omens Aslo County. And I
ended up at A and T and that's how I
ended up start playing the field in that region. So
Charlotte only an hour away, hour and a half away.
So when I found out y'all was coming, it was
a no brainer. Pulled right up, pocket full of business cars,
got me a couple of waters in the tuck just
(02:07):
in case I get to y'all, and I ended up
connecting with y'all. Y'all was getting up out of there
at the end, and I just stopped you real quick, Yo.
Speaker 4 (02:17):
We got the water.
Speaker 6 (02:18):
We're trying to be the water sponsor, and we're just
trying to connect and see how we can bring our
resource and value to the investments. And then that next
Monday Market, Mondays or something y'all, you know, doing y'all thing,
and then you get to everybody to do Aventis.
Speaker 4 (02:33):
Charlotte was great and all of that.
Speaker 6 (02:35):
We was making good connections and all that, but certain
people that was coming.
Speaker 4 (02:38):
A little you know, sideways a little bit.
Speaker 6 (02:41):
But it was this one brother. He came with the
water with an offering and bringing value, and that's how
y'all need to move. I was like, oh, that's me
about me, okay. Respect And a lot of what we've
been doing is being like trial and error. We haven't
necessarily seen no one build no multimillion dollar corporation.
Speaker 4 (02:59):
So we just be following the soul.
Speaker 6 (03:01):
That's our nonprofit Soul Society, but it's really the lifestyle.
Speaker 4 (03:05):
We follow the soul.
Speaker 6 (03:06):
So that connection and to wrap that up, I'm sending
the emails. I ended up getting the Zoom that year
with one of the representatives, and it was an astronomical.
Speaker 4 (03:19):
Number that they asked for for us. It was like,
you can pay and then I'm like, I ain't get away.
Speaker 6 (03:28):
I'm like, nah, I ain't gonna make it this time.
But I ended up coming just to be a participant.
Matter of fact, I got locked in with Keys to
do his VIP experience and whatnot. And ultimately fast forward
the next year, I was still this past year, I
was still thinking about the astronomical number that I wasn't
(03:48):
gonna have you feel me, And it took a little
bit of time, but whatever time the stars aligned. I
came up on your website and I seen the email.
I'm like, all right, let me just shoot shot again.
Speaker 5 (04:00):
See what to do.
Speaker 4 (04:01):
I'm shoot my shot, you hear me?
Speaker 6 (04:03):
And next thing I know, they was like, look were
in there, no astronomical numbers, just playing the water and
I'm like, we got the water, easy money.
Speaker 4 (04:14):
And this the last thing.
Speaker 6 (04:15):
By the time I talked to that was probably the
brother ab and they were saying like, okay, we need
about two thousand bottles of water. I'm like, we got
that easy, got off the phone, started calculating.
Speaker 4 (04:29):
Ooh, that's how much. Okay. Nonetheless, we're not stopping.
Speaker 6 (04:35):
And then as we was trying to get what we
needed to fulfill that two thousand bottles and all of that,
it was getting close, and we was like.
Speaker 4 (04:46):
I don't know how we're gonna do it. You feel me?
Speaker 6 (04:48):
And I put a couple of call to actions out
to our audience. But then the last one matter fact,
I know the people that watch the Pie know about
net thirties. So in net thirties you get a chance
to get your product with thirty days to pay.
Speaker 4 (05:03):
So I'm lining up everything to get the bottles, and
everything lined up, and.
Speaker 6 (05:09):
They told me I had thirty days to pay. But
then it was coming up like two days out, like,
oh nah, you actually don't. It ain't all the ways situated.
You gotta pay what you thought you had thirty days
to pay. You gotta pay that in like two days.
I ain't no how I was gonna do it, but
I put the call to action out there.
Speaker 4 (05:28):
Defense. I'm telling you, I put a call to action.
Speaker 6 (05:30):
I made it playing and straight vulnerable, and within an hour,
I had like six hundred dollars in our crowdfund campaign.
By the end of the day, we had like eight
hundred and by the end of about three days we
raised like fifteen.
Speaker 4 (05:46):
Hundred dollars, and that is what made sure we could
fulfill the duties.
Speaker 6 (05:52):
And y'all would never know, you know, it's just everything
happened smooth and presented smooth, and it was a great experience,
you know, but it was a great journey that you know,
we had to build some thicker skin and big it
up real quick.
Speaker 4 (06:05):
So much appreciated it was.
Speaker 1 (06:07):
It was definitely a warm night, yeah, yeah, sure, So
I was actually under the weather. So the only thing
I did have was your water, and I was like,
this is it. I can't do anything else. But you know,
a lot of times people underestimate that, especially when you're
having a good time and then you obviously have alcohol,
they forget the most important component exist. It's something that
he always walks around with, like a bottle of water
(06:28):
just in case. And it was like, as I got older,
I understood like I got a hydrate.
Speaker 5 (06:31):
I got a hydrate.
Speaker 1 (06:32):
Most people don't even realize that even when you're drinking water,
sometimes you still can be Deydre. So this is going
to be a powerful episode because I'm starting to learn
a lot about more about just my personal body, how
to react and the impact.
Speaker 4 (06:44):
That water has on it.
Speaker 5 (06:45):
Yeah, yeah, go ahead.
Speaker 2 (06:47):
Also, I wanted to just piggyback on that because it
is a good story as far as how the network properly.
And the reason why that was perfect time and when
you came up to me was because that that year before,
we ran out of water and it was like one
hundred degrees. It was a heat wave, so it was
super hot and that was a major like issue where
(07:08):
we didn't have enough water. So going into the next year,
Vip Night, that was one of the main things. He's like,
we got to make sure we have enough water for sure.
So when you came and you're like, yo, I got
the water, da da value you had a value added,
it made sense. I'm like, all right, yeah, that that's
a perfect alignment of what we actually needed. So for
people out there that's looking to network, you didn't even
(07:30):
know that. But I'm just saying, like, see where you
can add value. So I always say see where you
can add value, right, and don't necessarily make it about you,
like the low reciprocity. You're going to get your blessings
later on. But it's like you came and you had
a value add offer that made sense and we needed it,
and now we're here for sure.
Speaker 4 (07:51):
Now that's love.
Speaker 7 (07:51):
We got a chance to see how much it was needed.
We pulled up to the VIP night and you know,
we were looking for where the water was placed and
we didn't see a place, so we be like all right,
and then somebody was like they got to go to
the bar and ask for it. So we're like, all right,
you know, and nobody's going to the bar and asking
for water because it's open bar. Everybody getting lit. So
we're like, all right, we're gonna figure this out. And
(08:13):
Bessie from Cocos Cookies, you know, she's wan y'all sponsors,
that's the homegirl.
Speaker 5 (08:16):
She from Carolina.
Speaker 7 (08:19):
She was there and she had a booth set up
and we were like, hmm okay, so how we gonna
make sure people get this water cause they drinking, they
ain't gonna ask for it. So brother was like, I
think we're about to go get the water and just
start passing it out.
Speaker 1 (08:30):
Nah.
Speaker 6 (08:31):
Look, so I hit my couple points of contact, like
we won't really see the presence and activation in here.
They're like nah, it's cool, We're gonna get it together.
Next thing I know, I seen like three girls taking
handfuls of water, and I'm like they must be going
to the green room or something like that.
Speaker 4 (08:47):
So I fall right in line and follow them.
Speaker 6 (08:50):
Next thing I know, I see where we had all
the water when we had brought it and loaded in
the day before, and that joint was still stacked up,
and I'm like the event coming close to an end.
I'm like, ain't no way were leaving here without people
getting this water and knowing we was here.
Speaker 7 (09:05):
And I just went back to the bar and like
I get a phone call and bro like meet me
at the front door right now.
Speaker 5 (09:12):
I'm like, all right, bet after.
Speaker 6 (09:14):
Me being backstage for forty five minutes and whatnot, I'm
getting like the bartend I'm the water sponsor, got the
water shirt on. Let me get one of those boxes,
Like all right, sure, And I couldn't even get nowhere.
Speaker 4 (09:25):
I'm passing out the water like oh thank you, thank you.
I needed I needed it.
Speaker 6 (09:29):
So it were so many people that were appreciative of
that water. It was so many people that was like
lifted by that water that night, you know. So I
know they felt the presence. We already giving good love
and energy. So by the time I flooded the backstage. Look,
when I first went back there, it was real scarce.
By the time I love it was live akalne water
all through the back stage. And I got to the
(09:52):
front and we flooded the front area too, and ran
through all that stack of water. And the people really
received it in a appreciated it and needed it.
Speaker 2 (10:02):
Fine, So how do we get here? You guys have
a family water supply. Yeah, so how does this happen?
Speaker 6 (10:08):
We're in connection with the family. So foundation is twenty fifteen.
Me and my brother started out organization Soul Society. Initially
the idea was sold academy because as I evolved, I
realized the.
Speaker 4 (10:21):
Importance of the education system.
Speaker 6 (10:23):
When I left high school and went to college at
A and T, and I was going for computer technology.
But matter of fact, in high school, we'll do the
career analysis test and they will spit out all your
recommended jobs.
Speaker 4 (10:36):
I just scroll down to the end at the salary.
So I see technology as a.
Speaker 6 (10:40):
Good bubbling field and you can maybe get an entry
at one hundred K or something like that. But I
had that first semester in college, I had like three
computer classes, and I realized I was not about to
be at no computer desk for the next.
Speaker 4 (10:52):
Twenty thirty years.
Speaker 6 (10:54):
But I had this African American Experience class, and it
taught me all these deeper parts about our history and
who we y'all, what we overcame, who we were before
we were colonized, before we were in slave and I
started to see more worth and value on myself during
the time, I was going through a depression, not seeing
no worth of value on myself.
Speaker 4 (11:11):
So I realized how that empowered me.
Speaker 6 (11:14):
And then that second semester, I had a sociology class
and another class that had to read The Miseducation of
a Negro, And at that point I realized, this is
by design. Our conditions are by design, and I can't
just free myself for these conditions and not turn back,
you know. And another part of that depression was wanting
(11:34):
to go back. But I realized I can't go back
in time, but I can reach back and put the
younger kids on the information that I wish I would
have had when I was younger. But so it started
a Soul Academy as the organization and that evolved to
soul Society, the deep, what we learned about knowledge and
self and the fact that we need our own community
for these kids to dwell in. And then fast forward
(11:56):
from twenty fifteen to twenty twenty of us five years
pushing the idea of one day we're gonna have some land.
In twenty twenty, it was like, we need that now,
and I promise you. When the mentality shifted from one
day till we need it now, in like a month,
we found ourselves on this land because I just started
(12:17):
to reach out to my network post on Facebook, who
the local farmers? All the centrals being brought off the shelves.
You could have a million dollars at that point in time.
It might not be able to buy no good clean
water at the time. So I just started to reach
out to who the local farmers. So it's not just
about us getting our own one day, it was about
who has it now that we can help and learn from.
Speaker 4 (12:40):
So we made the connection. I went to the land,
we did the tour. I tried the water for the
first time and it was like, I promise you, and
this is a spring water. This is spring water.
Speaker 6 (12:52):
So right outside of Winston Salem and yeah, Canville. It's
a little town called yak Canville. And this is an
indigenous family, Black indigenous family. So they got records of
having the land for over four hundred years. So it's
like straight sacred land, rich crystal mineral based land. So
it's naturally mineralizing in Alkalina in the water. So from there,
I took a couple months to study and figure out
(13:14):
how to express the value of the water. And by
the time it was like I had like seven dollars
of my name. Matter of fact, I just hit a
win maybe a month before, just dealing with the stock
options for the first time. I took that first pandemic check.
I put some pay some bills, and the rest. I
put on some stocks and a couple options, and I
(13:36):
was about to cash out my portfolio, and I was like,
all right, I just bought some food for the crib,
got a roof over my head, got some gas.
Speaker 4 (13:43):
I don't need to panic right immediately.
Speaker 6 (13:46):
And I promise you that next day, after I was
about to cash out my whole portfolio, my stock was
up like eight hundred percent, you know, And then that
next day was up like a thousand and I man
I probably they made like twenty five hundred off the
stock options that week, so that bought me like another month.
Fast forward, I'm back down to a few dollars in
(14:07):
my name, and I spent some of my last money
on gas food, and I took some of that gas
and went to the land to just.
Speaker 4 (14:16):
Give my labor.
Speaker 6 (14:17):
I ain't asked what I'm gonna get what I'm nah,
I just went and helped them. They had two two
thousand gallon orders that week. I just helped package up,
load up, and by that second day they gave me
twenty gallons, and I'm on the way home thinking I
got something like, how I'm gonna get these twenty gallons off.
By the time I got home, I took a couple
(14:38):
of news clips we had from being the first black
On water company to get into the walmarts and I
reposted them joints them twenty gallons was sold in like
an hour to.
Speaker 1 (14:48):
Hold a real quick because the family that's on the land,
are they processing this mineral water?
Speaker 6 (14:54):
Yeah, yeah, yeah, they got We got the bottle in
on the land. But then right like twenty minutes from
the land, we got like a mask reduction factory.
Speaker 1 (15:00):
Got you got you so, Yeah, when you got there,
you were you saw that this was there. Yeah, and
you asked, how can I help be a part of it?
Speaker 5 (15:07):
Right?
Speaker 4 (15:08):
Got you got you?
Speaker 2 (15:08):
So your partners with them, Yeah, they had the water
up and running already, Yes.
Speaker 3 (15:13):
And you came in. You said, I want to help out.
I want to add value.
Speaker 6 (15:16):
And initially as well, me and him, we were we
got our entity heavy energy. So we was coming with
the water under that umbrella. But it was like a
certain processing that.
Speaker 4 (15:26):
It was taken. It was like I need to jump
off now.
Speaker 3 (15:29):
So y'all had a water.
Speaker 4 (15:30):
No, we had an idea.
Speaker 7 (15:32):
We actually before that we were when we were looking
for the land, we had no idea or vision of water.
We were just thinking land somewhere where you can farm,
somewhere where you can teach young people to be self sustaining,
because as adults you sometimes got so many more responsibilities
that you don't have that time to put in. Get
to the land, there's water. Wasn't even thinking the water.
(15:54):
Water uppeared and it was like, oh, this is a
whole nother lane, and we began plotting and planning how
we was going to do this, this and that and
it's like, we don't got time to really try to
make it perfect. We got, but we got time to
make it happen right now. We got to get it
started right now. And man, it was so crazy because,
like he said, he came back with those twenty gallons,
got those things off, and in that process, I think
(16:19):
we were getting ready to move into a whole nother place.
Speaker 5 (16:22):
So who was it all?
Speaker 7 (16:23):
I think Black Dot had shouted the water out on
his podcast or something like that.
Speaker 4 (16:28):
Well Blue Pill did first, and that's how Black Dot
found out about it.
Speaker 7 (16:31):
So once Black Dot, I had literally so I built
our website because before that I'm a hip hop artist
as well, So before I went on tour and had
money to pay nobody to build the website, so I
had to figure it out myself. I just built the site,
so we already had a site up. So once I've realized, like,
all right, these orders about to go crazy, we need
to at least go ahead and have somewhere where we
(16:52):
ain't trying to contact and communicate with people through the dms,
because they was killing my man in the DM trying
to get the water.
Speaker 5 (16:58):
And so I'm over here trying to.
Speaker 7 (16:59):
Figure out the shipping, he communicating with people.
Speaker 5 (17:02):
I'm like, all right, let's get this site up.
Speaker 7 (17:04):
Thank god we got the sight up, because by the
time it got the blue pil and then the black dot,
we in the middle of moving and all I know
is my man over here on the phone real heavy.
Speaker 5 (17:13):
I'm like, Bron, we got boxes that need to be
moved in.
Speaker 7 (17:16):
But the orders coming in so crazy that Bro just
locked in, like yo, were communicating with this person and
sending them to the site. So it just went crazy
from there, you know, not even thinking about the water.
But the thing for me was that proper preparation prevents
poor performance. We had the sight up, we were ready,
so we had a space to be able to send
people to capture all that and it was still a
(17:37):
little overwhelming.
Speaker 5 (17:38):
But if we didn't have that particular thing already in place.
Speaker 2 (17:42):
The family that owns the land, right, did they have
the brand already? Yeah, yeah, they had the Live Alkaline
Water brand. It just needed more promotion. Yeah, it needed
some young lady a charge. You're not an elder, but
he's in his fifties.
Speaker 6 (18:00):
He built the foundation and he constantly working on the
actual land. So all the ambassadorship running around traveling.
Speaker 7 (18:10):
We were already used to doing that because right before
the pandemic, before we got to the water, I was
in the middle of a tour, a sold out tour
at that so we were already traveling the country while
we were doing music. We had the programs. What's his
name of chief? Yeah, Chief Robert McCrae.
Speaker 2 (18:24):
So how do you approach him? Like, how does that work?
Like how do you approach him and say, look, I
want to be a partner. I think I could add
value And how does what made him buy into that?
Speaker 5 (18:35):
He just gave his time.
Speaker 6 (18:36):
So, like I said, initially I made a connection and
he was kind of opening it up to some opportunity
for some of the youth, and he went through a
few iterations of young groups coming through. But ultimately, like
I said, when I came back and just dedicated them
two days, they gave me the twenty gallons and seeing
how fast it moved, and by the time, like I said,
(18:56):
them twenty gallons were sold an hour away from that
first post.
Speaker 3 (18:59):
So the work.
Speaker 6 (19:00):
By the time I got back to the land, I'm like,
however much water I can fit in this car, little
black toil to Corolla. I need it and we got
eighty gallons in there. They were sold in three days
and the rest was history.
Speaker 4 (19:12):
So you've just seen the work and the results.
Speaker 3 (19:14):
Once the plug got the work off, That's what I said.
Speaker 5 (19:15):
You got, you got the work, you came back.
Speaker 4 (19:17):
I need to reacted everything I can fit. Yeah, So
I mean, how is his chief? And we just came
chief and out? How is cheap? The first time you
come back? Like, what's his reaction?
Speaker 2 (19:29):
Right?
Speaker 1 (19:29):
Because he's looking at it like, you know, this thing
is kind of moved slow it come y'all with this
marketing plan, this grit, this hustle.
Speaker 5 (19:35):
Yeah, you moved that word quick. You need to re up.
Speaker 4 (19:38):
How is he reacting to this?
Speaker 3 (19:40):
Well?
Speaker 6 (19:40):
To put respect on it, he was doing well for himself,
but when it comes to community building and nation building,
it's way more untapped potential, you know. So I was
dealing with one of his partners that he had connected
me with to run through and from there it just
went from connecting with him to like, nah, directly connect
(20:01):
with me, and from there we just continue to build
week in week out, like we about action. So it's
like our work, our energy always speak for itself. So
it just been an evolving relationship. The further we got
into our grind, the more results we brought back, the
more leeway like we got one hundreds of acres that
at this point he like, do y'all you feel me?
Speaker 5 (20:24):
It wasn't a matter of trying to sell ourselves.
Speaker 4 (20:26):
Earnest what's up?
Speaker 1 (20:27):
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Speaker 5 (22:04):
It was a matter of action. When you see it,
you don't got to try to believe it. You know it.
Speaker 3 (22:09):
YO, So break this down.
Speaker 2 (22:11):
What's the science behind this alkaline there's spring water, there's
tap water, and it's alkaline water. I here, everybody's got
their own opinion about what's the best, what's not good
for you? So this is alkaline water. Yeah, explain the
different variations of water.
Speaker 6 (22:27):
Yeah, So generally speaking, even more important than it being
alkaline water is the fact that it's coming from a
living source. So you got a lot of alkaline waters
that a lot of times it's tap water that they
run through an artificial induced process to make it alkaline.
This is from a natural living spring where rich crystal
mineral based land, So it's got that life source in it,
(22:48):
packed with living minerals versus synthetic or induced or brought
in minerals.
Speaker 4 (22:54):
You know, you can't beat gods very own.
Speaker 6 (22:56):
So, like I said, the first thing is from a
living source, so it's life and the bottle, and then
the second thing far as alkalinity goes. For those who
don't know, it's based on the Pight scale, So seven
is neutral. Anything under seven is a city. Above seven
is alkaline. And at first I assume the higher the
alkalinity the better, but I come to find out that
(23:20):
you can get it too high. Our bodies usually resonate
around seven seven point one, seven point two, so you
want something that's kind of close to.
Speaker 4 (23:27):
Your body levels.
Speaker 6 (23:28):
So a lot of these waters you see in stores
nine nine point five and all of that good.
Speaker 4 (23:33):
It's too high.
Speaker 6 (23:34):
And that's usually an indicator that it's artificially induced. So
ours resonates around seven point five, which is a good
equalizer for your body.
Speaker 2 (23:44):
What'sfely alkaline and spring water because spring is from a
natural source to it's from a spring, right, yeah, yeah.
Speaker 6 (23:49):
Yeah, So any water source, the alkalinity or the acidity
is based on the pH. So a whale could be alkaline,
it could be a city. A spring could be alkaline,
it could be a city.
Speaker 4 (24:00):
The spring.
Speaker 3 (24:01):
Though.
Speaker 6 (24:02):
The thing that's great about the spring is it's a
moving water source, so it's got that connecting energy. It's
got that energetic flow, that electricity in it, you know
versus whales can be good depending on the quality of
the land in the water, but it's still the spring
is moving, so it's got that electric energy.
Speaker 1 (24:21):
When you said that the pH, if the pH is
too high in the alkaline water, what are the effects
Because I was noticing there, I'll drink some alkaline water
and I've got to go to the bathroom all the time.
It's like there's no point even drinking it. This is
which I realized was making me dehydrated. Yeah, because I
would drink the water and my body wouldn't retain it.
Then I'll drink other water and it's not the same effect.
(24:42):
I'm actually retaining the water. I'm feeling better. Is it
because the pH level was too high? Is that one
of the part of it?
Speaker 5 (24:48):
Is it being too high batteries of alkaline?
Speaker 1 (24:51):
You know?
Speaker 5 (24:51):
So I mean, you know, you just electric shocking your body.
So think of you know what happened.
Speaker 7 (24:56):
Now it's got to expel you know what's not meant
to be there, whether it's the false man rules, whether
it's the pH being too high, because I mean, it's
good for your hair, your skin, your eyes, right, But
once you get too high, same way with the citity,
it begins to eat those things up. It begins to
go backwards. So your body is naturally going to begin
to reject what isn't needed, what isn't supposed to be there.
It's gonna fight, so it's gonna force you to get
(25:16):
it up out of there, but some of it is
gonna still stay. It's just gonna eat up your inside.
It's gonna eat up your organs over time. So when
you see something that's alkaline nine point five, I would
leave it on the table. I would, well, I'm going
to anyway, because we got live. But that's why it's
called live, because it's coming from a living source and
it's moving and you want something like that. So anything
done with the machines, like when people say they have
(25:38):
them in their houses, it's cool because I mean, it's
better than your tap. But to ingest it, I just
wouldn't suggest it because again you're gonna you're gonna reject it.
Speaker 4 (25:45):
Let's due.
Speaker 1 (25:45):
It is really an artist every line I'm here, I
wouldn't suggest it to ingest it become natural something.
Speaker 5 (25:53):
Yeah, living sourceage.
Speaker 3 (25:55):
Does this happen all?
Speaker 1 (25:56):
Right?
Speaker 2 (25:57):
You have do you just put the water from the
spring to the bottle? Does it have to get purified? Like,
is it a process that FDA requires to Absolutely?
Speaker 6 (26:06):
Yeah, we do the basic FDA filtrations and all of that,
but yeah, we definitely keep it to a minimum because
the water is naturally like you can drink it right
out of the spring. But we do go through the
processing for the legalities and the corporate lanes that we
push into as well.
Speaker 7 (26:24):
So yeah, and of course you got your people that
are what they call themselves, what the snobs and things
like that, So to make sure you know what's good
for everybody, because you got some people that want to
take it home and test it theyselves. I encourage it.
I just want you to record it and send me that,
you know at the same time. So yeah, do that,
but we do that especially for that.
Speaker 3 (26:43):
Yeah.
Speaker 1 (26:43):
The first thing we started episode by saying, was it
be the glass. So talk about the importance of having
this in the class.
Speaker 5 (26:49):
I know we grew up.
Speaker 1 (26:50):
It was like there's other water brands that came in
those water bottles, and you recycle those water bottles. But
water sharely shouldn't be kept in plastic. Yeah, talk about
the important and they are drinking out the hose and sink.
Let's be let's be honest.
Speaker 4 (27:02):
We'll talk about generation. Yeah, some of the best water
we had, what you mean?
Speaker 7 (27:08):
But when you get to those plastics, so think about
a All right, so there's the BPA free plastic, right
you know, I mean, whereas it's not as soft. If
you can crush your plastic, if you can just get
that thing in your hand and crush it like that,
it ain't no good for you because for one, you
got the microfibers that's going to be in your water too.
Speaker 5 (27:24):
As the sun is penetrating that thing.
Speaker 7 (27:26):
The plastic is also going to be able to begin
to melt into your water, so that's why you have
that different type of taste. We do also bottle in plastic,
but it's BPA free, you know, which is a more
cost affordable option, you know.
Speaker 5 (27:38):
For some of our audience.
Speaker 7 (27:39):
Glass is the way though, you I mean, because you
don't have those fibers, you know, being and there's other
ways like we do also have like a can option
as well. Some people prefer like copper you know as
well for the energetic and magnetic feel of it, but
glass is really the way to go because you don't
have those fibers being bled into your water. Now you
do have, you know, be specific with your glass too,
(28:01):
because you know there's the lead you know thing which
I've just began to like get knowledge on as well.
But always suggesting the glass, especially for a living water source,
so you can keep that live and it's into it.
And I will say as well, even with the plastic,
it's freshly bottled weekly, so like a lot of the
other bigger corporations, it might be sitting in the warehouse
(28:23):
for three, four, five six months breaking down. So I
was just freshly bottled. It's not sitting.
Speaker 2 (28:29):
So what's some challenges as far as being like an
independent water brand as opposed to most waters. It's owned
by like three companies, right, and they kind of have a.
Speaker 3 (28:38):
Monopoly on it. So being independent, what's some of the
challenges that you face.
Speaker 7 (28:44):
I think one of the challenges that I can think
of off top is, let's say, some of these other
companies who are million billion dollar companies, they getting their
bottles in mass quantities, so the cost of the bottles
is cheaper. So we're not getting them in those quantities,
so we are paying a different you know, price and
(29:04):
working our way into being able to get it in
such a mass way that we are also able to
bring the price down even for the customer, you know,
because while the idea is to make money, it isn't
to charge astronomical numbers and things of that nature.
Speaker 5 (29:17):
Right.
Speaker 7 (29:17):
So that's really one of the challenges at this moment,
which is becoming a good challenge because we are continuing
to increase, you know. So it's like, all right, we
got we need two thousand bottles. We got to figure
out how we're going to get that two thousand bottles
quick and in masks. But that was good to be
able to call on community, you know, with that as well.
But that's one of the challenges that I think of
(29:37):
right off top.
Speaker 1 (29:38):
What's the most cost intensive part? Right If we have
the water, which is natural, is it the bottling? Is
it the trying to manufacture and export.
Speaker 6 (29:48):
It balances out between the actual bottles, the labor force
and transportation. So initially, at first we're trying to go everywhere.
We're trying to be you know, worldwide, nationwide. But the
more we learn, the more it was like, no, we
need to hone in on our backyard right here. And
I'm doing certain numbers, like I think it was like
(30:10):
a study in twenty nineteen said American spending average of
ten dollars per month on bout the water. And then
I'm doing my you know, looking up the census numbers
and whatnot, and I'm seeing right here in the county
we end not even the state, the county we in,
it's over a million people, just black people. It's over
two hundred thousand. So I'm like ten dollars per month,
(30:30):
that's two million dollars monthly right in this county.
Speaker 4 (30:34):
It's a million of us in the state.
Speaker 6 (30:35):
That's ten million dollars monthly that we just as a
community value to the water company, the water industry. So
at that point it was like, rather than spending time
and energy that we going other places, let's double down
right here, you know. So we heavily concentrated on North Carolina,
South Carolina, Atlanta, surrounding areas Florida, and in Virginia and DC,
(31:01):
so basically the Southeast America. Instead of trying to be everywhere,
we're just trying to hone in on our backyard.
Speaker 7 (31:07):
With him saying that, it makes me think of another
one of our challenges, which is shipping. So we good
in our area, but after something like this today or
after other places we've been, you're gonna have people in Cali, Portland, Maine,
and that shipping cost because I mean it's thirty four
pounds per case, you know of the water. So to
(31:27):
send out that Cali, you know, that's fifty dollars in
shipping if they want to pay it.
Speaker 3 (31:32):
You know.
Speaker 7 (31:32):
Now, of course we want to be able to you know,
get it to everybody, but just trying to figure out that,
you know, in the same way that one of these
other companies like an Amazon has a warehouse in these
other places and figuring out how to wearhouse and these
other places so that we can set up distributors that
can handle shipping and things like that and these other places.
But it's a challenge, but it's still one of those
(31:54):
good challenges of like, all right, they want it out there,
we really need to figure out how to get it
out there at a cost.
Speaker 5 (31:59):
Effishent price you said the logistics that makes a lot
of sense.
Speaker 1 (32:02):
I was thinking when you talked about this is a
living product, right, Obviously, is there a life expectancy of
how long the spring will be running or because I
know we've had a water episode before and they were
trying to how long that they expected that spring to
be live and functioning.
Speaker 4 (32:18):
Is there a study on that one for y'all.
Speaker 6 (32:20):
So generally we know it's like four major water veins
that flow into this spring. So to be honest, like
the whole state will probably be at a state of
emergency for water before we would be, you know, because
as long as it's raining, like it would have to
be a serious hard desert drought or something like that,
(32:40):
But long as it's raining, it's constant flow of this
natural system that's refueling itself.
Speaker 7 (32:46):
It's coming from what like eight hundred feet on the
ground they did the sonic Yeah yeah, yeah, so yeah,
they'd have to drain the earth.
Speaker 6 (32:52):
Yeah, it's on the foothills or the mountains of western
North Carolina, so it's like a lot of waters being
concentrated to perfect that's perfect.
Speaker 3 (33:00):
How did he get how did the owner? How did
he originally acquire the land?
Speaker 4 (33:04):
So, I mean so far back we don't even really know,
but it was an indigenous family there, so they literally
got nobody ever took it.
Speaker 6 (33:12):
So he said it was originally like six thousand acres
that they were occupying, and it's down to some few
hundred of a thousand or something, you know. So yeah,
it has been different chunks being taken out, you know,
but at this point it's been this thousand that's been
maintained and there's been generations that it went dormant, but
(33:34):
he came back rebirthed the life into it. But yeah,
at this point, this corner that we maintained and now
they've had far back as they know, you know, over
four hundred years.
Speaker 5 (33:44):
Yeah.
Speaker 1 (33:44):
So one of the things with logistics is you got
to get partnerships. See the first black owned water company
to be inside of Walmart. How did this relationship come about?
How did y'all force that? How y'all maintaining that?
Speaker 6 (33:58):
So that was right before we connected with the actual
land and the CEO running it. But he said his
actual goal was to use that as a launching pad
for validation for certain people and for that promo, but
he kept it limited to a few in Florida because
his real goal was to keep it grassroots and deal
directly with the people. You know, So we are real
(34:20):
big on the director consumer, although we do do deals
in partnerships with stores and different businesses. But just for example,
in the lane we in and what we're doing with
it wouldn't even be needed if he went nationwide with Walmart,
the it would have just been him and Walmart making
all the money. So saluting him, but yeah, he's created
a blessing of a lane for a lot of young entrepreneurs,
(34:43):
movers and shakers to be able to find our space
in this and.
Speaker 7 (34:47):
You find that, you know, sometimes all people need that validity.
So even though you know, we not into Walmart anymore
because of whatever type of clauses they had contractually. It's
like you say that to somebody, like let's say we've
in it somewhere and you say, the first black water
company to enter a Walmart and they like huh and
they stop right there. So sometimes you can still use that,
you know, and then you know they get the rest
of the story and everything from there.
Speaker 2 (35:09):
What's the process to actually make the water? Like how
many people have to be employed? Is it like like
there's a plant, like from the spring to the bottle?
Speaker 3 (35:18):
What's the process?
Speaker 6 (35:19):
So it's like a big water tank truck come to
the land, plug up to the system. Often well they
come so it's a few different lanes of distribution. So
on the MAD scale that's probably once a week, once
every other week, and it's like six thousand gallons worth
that'll you know, come plug up and take it to
(35:40):
the plant and then they making all types of other
stuff with it, drinks, juices, We got a protein tea
drink that we just released.
Speaker 7 (35:49):
Sparkling water with different flavors blood, orange, pineapple, ginger, cucumber, mint,
and lemonade.
Speaker 6 (35:55):
Right, and then there's other companies that white label because
we got the source, so you can put whatever a
name on it.
Speaker 4 (36:01):
You know, so y'all out there, you know, let's partner up.
Speaker 6 (36:05):
But nonetheless, so they got a few people on the
on the grounds at the factory that received the water.
Once it comes in, they plug it up to the factory,
run the bottles through the system. So I don't know
exactly it's a few people in there, but being at
a mainly machines, you just got a few people doing
a mass production and stacking up the boxes on pallets
(36:26):
and things of that nature. Then we got the smaller
operation on the land where were directly bottling on the land,
and that's a little more labor intensive where we because
what equals the machinery at the factory, we got an
equal and man power on the land when we're doing
our smaller scale things. So I actually started a young
(36:46):
entrepreneurs in training program and I got three young brothers
that been a monumental help that's been helping us label
package like them two.
Speaker 4 (36:56):
Thousand bottles we had to bring down there.
Speaker 6 (36:58):
We had about four days to label by hand two
thousand bottles bottless up.
Speaker 5 (37:04):
Okay.
Speaker 7 (37:05):
We did a special label to earn your yeah yeah, yeah.
Speaker 4 (37:08):
We did the invest vest labels on them and all
of that so we had to do that by it.
But yeah, that was a grind. We called in everybody
just on that order alone.
Speaker 6 (37:16):
We probably had a good eight to ten people on labeling, bottling, package.
Speaker 1 (37:22):
Storing, and four of us ran the booth all weekend.
As y'all have, I mean, obviously turned out for the brand.
Sure has your role inside the brand change. It feels
like you started out as like, hey, here it's how
I can add value almost one internship basis, but now
it feels like, y'all, what is the exact role that
you have now since y'all didn't turn this thing up?
Speaker 6 (37:43):
Yeah, so again another situation of us just lending our
love and labor without really asking for all, right, what
we're gonna get? All right, we know we're doing the sales,
and we get our price point for the wholesale price,
and we get our profit off the sale. But we're
doing more than just selling. We promote in, we ambassador in,
(38:05):
we're doing a lot. So he actually gave us some
steak in the company, you know. So that was a
beautiful blessing which gave us more motivation to go even
that much further and harder.
Speaker 1 (38:14):
You know.
Speaker 7 (38:14):
So the equity plus yeah, but even with that, it's
anything we want to do. So we host festivals and
retreats and everything on the property, so it's not a
matter of overhead. It's like we are in full control
of that as long as we just kick something back
to the land, which we have a percentage that we discussed.
But I tell people all the time, like people waiting
(38:36):
for God to come down with this magical voice and
be like, now is your time to do this? I'm like, nah,
sometimes he's speaking opportunity. So it was the opportunity with
the water, and now it's a whole nother opportunity with
the land all together, you know, from the festivals that
we host, to the farmers market now that we have open.
Speaker 5 (38:53):
Because it's not just the water.
Speaker 7 (38:54):
It's cucumbers, mushrooms, collar greens, kill care, it's beats. So
it started with the water and it bloomed into everything
that the water actually you I mean helps produce, you know,
so it's bigger than water.
Speaker 3 (39:10):
How much is the water?
Speaker 7 (39:12):
The glass bottles are four dollars, you're doing by the
case for forty Our plastic bottles are three dollars each.
We do a case of twenty four for forty five
or on subscription, we do it for forty dollars and
we shipping deliver all over the country. We also do
gallons as well, so the gallons are seven dollars each.
Speaker 5 (39:28):
Or four for twenty.
Speaker 3 (39:29):
The gallons coming plastic.
Speaker 7 (39:31):
They come in plastic, and we're working on that glass.
You know, we need more people that need it in glass,
you know, because that's a whole different type of logistical thing.
And then we do the five gallon containers as well.
And we have a special right now called we are
the Gold which is something we started what was that
about ten Yeah, where we had David Banner host that
experience and I was doing something with Miss Black America.
(39:53):
But we are the Gold Special with twenty dollars for
the five gallon container and we bring it right to
your doorste up. Currently, we only really doing that in
the Southeast area because we we drop off your new
one and then replace your old one, and so it
it'll be hard for us to do that in Minnesota
or Cali, you know, until we got the infrastructure set up,
which is the future that's part of our plan, you know,
(40:14):
moving forward.
Speaker 5 (40:15):
But yeah, that we are the Gold Specials.
Speaker 3 (40:17):
What's still subscription.
Speaker 7 (40:19):
Just go to the website twenty dollars monthly dollars a
month for that five gallon now forty for the case
of the twenty four pack and we ship and deliver that.
For the five gallon containing us either twenty five or
twenty on subscription for that we are the Gold Special YEP.
Speaker 6 (40:35):
Go to Heavy Energy University dot com, backslash, Live dash Alkaline,
or you can go to our Instagram at live alkaline NC.
Speaker 4 (40:43):
Go to the Lincoln bio shit.
Speaker 1 (40:45):
They said that the bottling water business is a three
hundred billion dollar business here, three hundred.
Speaker 4 (40:51):
Growing every year, billion every year growth.
Speaker 1 (40:54):
It might feel like it's surprised to people, but it
makes a lot of sense when you talk about these
major corporations that do the violin. I wonder is the
sailing the selling of the water as profitable or equally
as possible profitable as potentially white labeling for other people
in bottling?
Speaker 5 (41:10):
How does that vary right now?
Speaker 7 (41:12):
Because we don't do a lot of white labeling, you
know at this second, I think, but white labeling is
on the way and we encourage it because we like,
we're not in competition with whoever else got water all
these other companies are literally right beside each other.
Speaker 5 (41:24):
We the source. So come bottle your water.
Speaker 7 (41:27):
If you got a company somewhere, come bottle it and
put your name on it, Slap your name on it.
Bottling and whatever bottle you want to, come holler at
the plug. So yeah, right now, our most profit is
definitely coming from the bottling you know, ourselves.
Speaker 5 (41:42):
But if you want your own water, see.
Speaker 4 (41:44):
What I just did that? See what I just did that?
We need that profession for sure.
Speaker 5 (41:49):
I mean you throw the oop. We got a dunke
it from there.
Speaker 4 (41:51):
Yeah.
Speaker 6 (41:51):
Fact, so the sky's the limit. We're looking for big contracts.
We could fulfill any level, you know, all levels. We
do thousands of gallons in the day.
Speaker 2 (42:00):
So they say like it's a water crisis, scarcity in
the world, and then some people say that that's not true.
It's just that how it's being monopolized by corporations is
causing scarcity of water. What's your thoughts on this whole
water scarcity crisis.
Speaker 7 (42:17):
I think it's definitely a matter of you know, the
monopoly of it, right, and if you fear always makes
people move in emotional ways, right, So if you talk
about it's a water crisis. Now you just got random
people going out and buying as much water as they
can possibly stock. And it's like, oh yeah, if it's
a water crisis, then what is that gonna do, because
(42:39):
you're gonna run out of that, you know. But they
just force some people to buy more water at one time,
which they can then use that and flip that money
and do whatever they're gonna do with it.
Speaker 5 (42:50):
I ain't gonna say that.
Speaker 7 (42:51):
I don't believe that there's not some sort of crisis
because we always have the dumping of trash in the
water and oil and things of that theatre as well.
Speaker 2 (43:01):
So talk about that, like how does that impact because
that's a big thing. The pollution of our waterways from
oceans to rivers to lakes.
Speaker 3 (43:08):
It's a lot of pollution.
Speaker 5 (43:10):
Or even your Flint, Michigan like situations.
Speaker 7 (43:12):
Right, So, we had a situation back home where I mean,
it's happening in East Greensboro, it's happening all over the country.
So on one of our partners, you know, we had
a situation where we were going to neighborhoods and literally
giving the water away, you know, and making sure people
were getting supplied, you know, with the water as well.
That increased some of ourselves in another way because other
people were donating to the calls, you know, so they
(43:35):
were essentially paying for the water and then ordering water
for themselves, you know, at the same time. So we
didn't like use that as a sales tactic, but I
mean we recognized that, like, as we were giving it away,
people were also wanting to support because sometimes people all
want to be a part of something.
Speaker 5 (43:50):
It's why they tithe in church, right, you know.
Speaker 7 (43:52):
They want to feel good about where their money going,
and it's cool this is a place to do that.
But as those things are beginning to happen for us,
it's a matter of how do we attack that on
our end, how do we make sure that people are
getting you know, water as well, but also in the
same way that people are Like every five cent of
the water that you buy goes towards this cause it's
(44:12):
a similar situation. We haven't pushed it like that, but
it's like you know, letting people know, like as you
buy and as you increase, we are still supplying and
giving away water to places where people need the water.
So it's really a way to be able to like
utilize that unfortunately, But I mean it's there.
Speaker 1 (44:28):
Yeah, y'all have I mean, this is groundbreaking, and it
seems like the information is just like ready and available.
I know people come to y'all for the water, but
do people come to y'all for the education part as well?
Because absolutely there's plenty of I'm sure natural springs throughout
the country. People don't really understand how to tap into
that and make that something that could be a business
(44:48):
or profitable. How many people are coming to y'all for
the education?
Speaker 5 (44:52):
Man?
Speaker 6 (44:52):
Pointing of this, let me say, the funny thing is
when I said I first made that connection and I
took two months to study that was doing the pandemic
on the back of the George Floyd's situation and the
Black Lives Matter and all that in twenty twenty, and
I took them two months to study. And by the
time I jumped off, the only question was how much
(45:12):
the point I'm like, hey, I did all this studying,
like I wanted some more questions at that point. But furthermore,
the further we got along, especially certain spaces and demographics,
may inquire and have more questions, but some people come
with the curiosity, And then you got the people that
come just to support because they love our mission and movement.
(45:34):
So I got this one lady in particular, she came like, look,
I despised drinking water. I don't drink water. I'm gonna
just buy some to support. That became one of our
best customers. That was like, Yo, where y'all at?
Speaker 4 (45:46):
I need my water?
Speaker 6 (45:47):
And next thing, you know, she's telling us about how
she's feeling better and she had some kidney issues and
she was saying the doctor was telling her, whatever you're
doing different, keep doing it, you know. So you got
some people who are directly in acquiring for the knowledge.
Then you got some people that just stumble into the
knowledge because we make them a believer, you know.
Speaker 4 (46:06):
So well, yeah you got anything to add to that?
Speaker 5 (46:09):
Oh yeah, yeah.
Speaker 4 (46:11):
People.
Speaker 7 (46:11):
So because that there are other springs where people are like,
well we can go to the water, go there and
just get the water, will make it different. And I
just I don't know about that other space. I just
let them know and educate them deeply about our water.
But there are other people that have land that are like,
all right, well, how do I go find a spring
on my land?
Speaker 5 (46:30):
Or I have a spring? You know how do we
you know, go about doing that.
Speaker 7 (46:33):
So because we are in this lane, I do get
a lot of those different type of questions of people
that have landing, like well, how do I discover water?
Speaker 5 (46:40):
I'm like, dig.
Speaker 3 (46:44):
I mean, that's what I got, So what's the what's
the plan to scale?
Speaker 6 (46:49):
So in my mind, the first the next immediate thing,
we just drilled down like our main concentrated areas, So
we got like eight different area years that we want
to build hubs at. So locking in our storage and
warehousing and locking in our distribution team around that, and
then up in the ante on the promotion. So we
(47:10):
got a goal and our Bigger than Water campaign to
get five thousand monthly subscribers spending twenty dollars monthly for
our million dollar playing you know, but ultimately we're going
to be approaching hotels, grocery stores, all of that. But
I'm really trying to crack the code on this director
consumer model and really locking in our five thousand loyal subscribers.
Speaker 1 (47:34):
You know, you mentioned it, and you mentioned it as well,
it's Bigger than Water thing you kind of mentioned in
different ways, like you said it was a campaign, but
y'alls just more felt like it was. This is more
than just a water company. This is more of like
a lifestyle. I heard a little bit about agriculture as well.
Talk to both of y'all really what the phrase means
(47:55):
and with the purpose behind it.
Speaker 7 (47:56):
Yeah, Well, because sometimes people look at when they get
what they like, it's just water. All water tastes the same.
We like, Nah, it's bigger than water. This is about
a lifestyle. This is bigger than the taste. This is
about what you're putting in your body, you know, and
how it's gonna affect your body. So what those other
waters got going on is not what this has going on.
So it's bigger than water. This is you don't put
the same type of gas in this car that you
(48:18):
put in this type of car. You a premium car,
ain't you? So you better put premium water in your body.
But we also, like you said, we're on a crystal
mineral based body of land. So the minerals in the
water is one hundred percent natural pH balance naturally, but
think about what's happening with the crops that are also
grown on that same land that that water is coming from.
So it's bigger than water, which is why we have
(48:38):
a situation called the Bigger than a Farmer's Market farmers Market,
because it ain't just a farmer's market. You're gonna come
there and get your mushrooms, you could pick out your
colleague greens. You're gonna see other type of vendors. But
it's also gonna be workshops there. There's also we have
a huge fire pit where we do a situation called
fire for Therapy where people come do poetry, share stories
and things like that. But the water bring them there.
It's bigger than water. So have a festival that we
(49:01):
do called the Alkalin Festival's three days and two nights
of live music, yoga, meditation, camping, bonfire, food trucks, vendors
and more.
Speaker 5 (49:10):
But it all started with the water. It's bigger than water,
you know.
Speaker 7 (49:13):
So people come there for that and they get an
entirely different holistic experience and all of the inspirational messages
and things that we've heard from people that have come
and experienced that. Because we build showers out there because
people are going to be there for three days and
two nights, so people need to wash, but they are
showering into alkaline water as well, so they're not just
(49:34):
drinking it, they showering in it.
Speaker 5 (49:36):
It's bigger than water.
Speaker 7 (49:37):
Your skin is your most exposed organ so what are
you putting on your skin as well?
Speaker 5 (49:42):
It's bigger.
Speaker 7 (49:43):
So people are starting to really understand, you know what
we say when we say that it ain't just a
water company. It started there, that was the seed, but
the harvest is much more grand than that. You have
the food, you have a space where you can come
and release. You know, you have the festivals and things,
but all started with the water facts.
Speaker 4 (50:02):
And I'll just add to that where.
Speaker 6 (50:05):
We got this summer program that we do a steam
program where we get the kids out, they learn about agriculture,
we build the garden boxes, doing entrepreneurship, arts, financial literacy,
and just all things survival skills based, you know, so
learning how to operate this land where we can put
ourselves in a position to be independent and self sufficient
(50:27):
in real life. And then so the youth and the
education is the major thing because we're literally building community.
So the foundation or where we started with Soul Academy
is really coming to life where we got a community
for these kids to dwell in, like to.
Speaker 4 (50:43):
Be running through this land free man.
Speaker 6 (50:45):
They don't be knowing where they iPads and phones are
add on this land because it's just endless acreage that
they can just run with limitless boundaries, you hear me.
And then the last thing I'll say in reference to that,
the more we push and move the water, we'll come
back to the land. It's fifteen fruit trees that we
need to plant. It's a new machinery that we got
(51:07):
to activate some more of this land. Like we can
actually see where the fruit.
Speaker 4 (51:11):
Of our labor is going.
Speaker 6 (51:12):
And it ain't just for the CEO to put in
his pocket and do him like he literally protecting this land.
He denying one hundred million dollar deals, hundreds of million
dollar deals to buy this land. And we see him
putting this land in places and spaces that's gonna feed
not just him, like he gonna be over to enjoy
some of these fruit trees, but these fruit trees gonna
(51:34):
live long past his lifetime, you know. So I see
he's actually reininvesting the money into the community, you fear me.
And ultimately we won't know what none of these other
corporations doing. They probably doing the same thing with their
family compound. But we ain't never gonna be at their
family compound though you fear me, but y'all can come
(51:54):
to ours though, right.
Speaker 2 (51:56):
I want to thank you guys for coming in telling
them the website for Instagram all that man.
Speaker 6 (52:02):
Well, first off, again, I want to salute y'all official
salute appreciate y'all, y'all being diligent locking in pushing this
financial literacy bringing all type of products and services and
resources and information to the people for years on end.
You know, I was just telling Rashad about a message
(52:22):
I stumbled into. I ain't even I wasn't even looking
for it. I was searching in my Instagram messages the
other day and I seen a message. I hit him
in like twenty eighteen just to say, salute y'all doing
y'all thing off the beginning, you hear me. But yeah,
I'm just honored to be here and get the people
to access to the resource. So you can follow us
on Instagram at live Alkaline NC. You can go to
(52:45):
the linking bio to order, or you can go to
heavy Energyuniversity dot com and go to the live Alkaline tab,
or you can do heavy Energy University dot Com backslash,
Live dash Alkaline.
Speaker 1 (53:00):
Yeah, we appreciate you. I just thought about that. Man,
I gotta have an alkalin shower. I've never had that before.
Speaker 4 (53:08):
Let us be all supplier. You know, you go before
we know, we're gonna have that.
Speaker 6 (53:11):
That invests fast, earn your leisure water. You know what
I'm saying, fat, You know the fact sounds I'm.
Speaker 5 (53:18):
Really I'm the plower by live.
Speaker 3 (53:20):
Let's get it all right.
Speaker 4 (53:22):
Appreciate it.
Speaker 3 (53:22):
Thank you guys for rock on for see you next week. Peace.
Speaker 4 (53:24):
Peace,
This episode is brought to you by P and C Bank.
A lot of people think podcasts about work are boring,
and sure, they definitely can be. But understanding of professionals
routine shows us how they achieve their success little by little,
day after day. It's like banking with P and C Bank.
It might seem boring to safe plan and make calculated
(00:21):
decisions with your bank, but keeping your money boring is
what helps you live a more happily fulfilled life. P
and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly
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the PNC Financial Service Group, Inc. P and C Bank
National Association Member FDIC.
Speaker 2 (00:43):
All right, guys, welcome back, ey l. We got a
special episode. We're gonna be talking about the most essential
thing in this world.
Speaker 3 (00:51):
Which is laughter.
Speaker 4 (00:52):
That's a fact.
Speaker 3 (00:53):
Man. He can't survive without water.
Speaker 2 (00:54):
You can survive without food for a certain maria of time,
but it's gonna be difficult.
Speaker 5 (00:58):
If body needs water.
Speaker 1 (00:59):
The world needs water seventy percent of the playing this
water sure an essential necessity for sure.
Speaker 2 (01:05):
Brad Simmons and Terrence Walker, they have a company called
Live alkaline water.
Speaker 3 (01:10):
This is actually it right here.
Speaker 2 (01:12):
Yeah, yeah, if you can see h glass bottle beat
the glass for sure.
Speaker 3 (01:17):
So we're gonna we're gonna be talking about it. You know.
Speaker 2 (01:20):
It's an interesting journey as far as invest fast. You
guys were a water sponsor for VIP Night this year.
Speaker 4 (01:28):
That was important, Yes, sir, importunate man.
Speaker 6 (01:30):
Look, we're gonna we're gonna talk about it, you know,
but no, that was an honor. Were grateful to even
be brought into the fold because originally, matter of fact,
I ran into y'all in Charlotte.
Speaker 4 (01:42):
Y'all did the event in Charlotte, and.
Speaker 3 (01:44):
That's where you're where you're from from Charlotte.
Speaker 6 (01:46):
Right, we're from North Carolina, from down East Carolina, kind
of close to Wilmington, from omens Aslo County. And I
ended up at A and T and that's how I
ended up start playing the field in that region. So
Charlotte only an hour away, hour and a half away.
So when I found out y'all was coming, it was
a no brainer. Pulled right up, pocket full of business cars,
got me a couple of waters in the tuck just
(02:07):
in case I get to y'all, and I ended up
connecting with y'all. Y'all was getting up out of there
at the end, and I just stopped you real quick, Yo.
Speaker 4 (02:17):
We got the water.
Speaker 6 (02:18):
We're trying to be the water sponsor, and we're just
trying to connect and see how we can bring our
resource and value to the investments. And then that next
Monday Market, Mondays or something y'all, you know, doing y'all thing,
and then you get to everybody to do Aventis.
Speaker 4 (02:33):
Charlotte was great and all of that.
Speaker 6 (02:35):
We was making good connections and all that, but certain
people that was coming.
Speaker 4 (02:38):
A little you know, sideways a little bit.
Speaker 6 (02:41):
But it was this one brother. He came with the
water with an offering and bringing value, and that's how
y'all need to move. I was like, oh, that's me
about me, okay. Respect And a lot of what we've
been doing is being like trial and error. We haven't
necessarily seen no one build no multimillion dollar corporation.
Speaker 4 (02:59):
So we just be following the soul.
Speaker 6 (03:01):
That's our nonprofit Soul Society, but it's really the lifestyle.
Speaker 4 (03:05):
We follow the soul.
Speaker 6 (03:06):
So that connection and to wrap that up, I'm sending
the emails. I ended up getting the Zoom that year
with one of the representatives, and it was an astronomical.
Speaker 4 (03:19):
Number that they asked for for us. It was like,
you can pay and then I'm like, I ain't get away.
Speaker 6 (03:28):
I'm like, nah, I ain't gonna make it this time.
But I ended up coming just to be a participant.
Matter of fact, I got locked in with Keys to
do his VIP experience and whatnot. And ultimately fast forward
the next year, I was still this past year, I
was still thinking about the astronomical number that I wasn't
(03:48):
gonna have you feel me, And it took a little
bit of time, but whatever time the stars aligned. I
came up on your website and I seen the email.
I'm like, all right, let me just shoot shot again.
Speaker 5 (04:00):
See what to do.
Speaker 4 (04:01):
I'm shoot my shot, you hear me?
Speaker 6 (04:03):
And next thing I know, they was like, look were
in there, no astronomical numbers, just playing the water and
I'm like, we got the water, easy money.
Speaker 4 (04:14):
And this the last thing.
Speaker 6 (04:15):
By the time I talked to that was probably the
brother ab and they were saying like, okay, we need
about two thousand bottles of water. I'm like, we got
that easy, got off the phone, started calculating.
Speaker 4 (04:29):
Ooh, that's how much. Okay. Nonetheless, we're not stopping.
Speaker 6 (04:35):
And then as we was trying to get what we
needed to fulfill that two thousand bottles and all of that,
it was getting close, and we was like.
Speaker 4 (04:46):
I don't know how we're gonna do it. You feel me?
Speaker 6 (04:48):
And I put a couple of call to actions out
to our audience. But then the last one matter fact,
I know the people that watch the Pie know about
net thirties. So in net thirties you get a chance
to get your product with thirty days to pay.
Speaker 4 (05:03):
So I'm lining up everything to get the bottles, and
everything lined up, and.
Speaker 6 (05:09):
They told me I had thirty days to pay. But
then it was coming up like two days out, like,
oh nah, you actually don't. It ain't all the ways situated.
You gotta pay what you thought you had thirty days
to pay. You gotta pay that in like two days.
I ain't no how I was gonna do it, but
I put the call to action out there.
Speaker 4 (05:28):
Defense. I'm telling you, I put a call to action.
Speaker 6 (05:30):
I made it playing and straight vulnerable, and within an hour,
I had like six hundred dollars in our crowdfund campaign.
By the end of the day, we had like eight
hundred and by the end of about three days we
raised like fifteen.
Speaker 4 (05:46):
Hundred dollars, and that is what made sure we could
fulfill the duties.
Speaker 6 (05:52):
And y'all would never know, you know, it's just everything
happened smooth and presented smooth, and it was a great experience,
you know, but it was a great journey that you know,
we had to build some thicker skin and big it
up real quick.
Speaker 4 (06:05):
So much appreciated it was.
Speaker 1 (06:07):
It was definitely a warm night, yeah, yeah, sure, So
I was actually under the weather. So the only thing
I did have was your water, and I was like,
this is it. I can't do anything else. But you know,
a lot of times people underestimate that, especially when you're
having a good time and then you obviously have alcohol,
they forget the most important component exist. It's something that
he always walks around with, like a bottle of water
(06:28):
just in case. And it was like, as I got older,
I understood like I got a hydrate.
Speaker 5 (06:31):
I got a hydrate.
Speaker 1 (06:32):
Most people don't even realize that even when you're drinking water,
sometimes you still can be Deydre. So this is going
to be a powerful episode because I'm starting to learn
a lot about more about just my personal body, how
to react and the impact.
Speaker 4 (06:44):
That water has on it.
Speaker 5 (06:45):
Yeah, yeah, go ahead.
Speaker 2 (06:47):
Also, I wanted to just piggyback on that because it
is a good story as far as how the network properly.
And the reason why that was perfect time and when
you came up to me was because that that year before,
we ran out of water and it was like one
hundred degrees. It was a heat wave, so it was
super hot and that was a major like issue where
(07:08):
we didn't have enough water. So going into the next year,
Vip Night, that was one of the main things. He's like,
we got to make sure we have enough water for sure.
So when you came and you're like, yo, I got
the water, da da value you had a value added,
it made sense. I'm like, all right, yeah, that that's
a perfect alignment of what we actually needed. So for
people out there that's looking to network, you didn't even
(07:30):
know that. But I'm just saying, like, see where you
can add value. So I always say see where you
can add value, right, and don't necessarily make it about you,
like the low reciprocity. You're going to get your blessings
later on. But it's like you came and you had
a value add offer that made sense and we needed it,
and now we're here for sure.
Speaker 4 (07:51):
Now that's love.
Speaker 7 (07:51):
We got a chance to see how much it was needed.
We pulled up to the VIP night and you know,
we were looking for where the water was placed and
we didn't see a place, so we be like all right,
and then somebody was like they got to go to
the bar and ask for it. So we're like, all right,
you know, and nobody's going to the bar and asking
for water because it's open bar. Everybody getting lit. So
we're like, all right, we're gonna figure this out. And
(08:13):
Bessie from Cocos Cookies, you know, she's wan y'all sponsors,
that's the homegirl.
Speaker 5 (08:16):
She from Carolina.
Speaker 7 (08:19):
She was there and she had a booth set up
and we were like, hmm okay, so how we gonna
make sure people get this water cause they drinking, they
ain't gonna ask for it. So brother was like, I
think we're about to go get the water and just
start passing it out.
Speaker 1 (08:30):
Nah.
Speaker 6 (08:31):
Look, so I hit my couple points of contact, like
we won't really see the presence and activation in here.
They're like nah, it's cool, We're gonna get it together.
Next thing I know, I seen like three girls taking
handfuls of water, and I'm like they must be going
to the green room or something like that.
Speaker 4 (08:47):
So I fall right in line and follow them.
Speaker 6 (08:50):
Next thing I know, I see where we had all
the water when we had brought it and loaded in
the day before, and that joint was still stacked up,
and I'm like the event coming close to an end.
I'm like, ain't no way were leaving here without people
getting this water and knowing we was here.
Speaker 7 (09:05):
And I just went back to the bar and like
I get a phone call and bro like meet me
at the front door right now.
Speaker 5 (09:12):
I'm like, all right, bet after.
Speaker 6 (09:14):
Me being backstage for forty five minutes and whatnot, I'm
getting like the bartend I'm the water sponsor, got the
water shirt on. Let me get one of those boxes,
Like all right, sure, And I couldn't even get nowhere.
Speaker 4 (09:25):
I'm passing out the water like oh thank you, thank you.
I needed I needed it.
Speaker 6 (09:29):
So it were so many people that were appreciative of
that water. It was so many people that was like
lifted by that water that night, you know. So I
know they felt the presence. We already giving good love
and energy. So by the time I flooded the backstage. Look,
when I first went back there, it was real scarce.
By the time I love it was live akalne water
all through the back stage. And I got to the
(09:52):
front and we flooded the front area too, and ran
through all that stack of water. And the people really
received it in a appreciated it and needed it.
Speaker 2 (10:02):
Fine, So how do we get here? You guys have
a family water supply. Yeah, so how does this happen?
Speaker 6 (10:08):
We're in connection with the family. So foundation is twenty fifteen.
Me and my brother started out organization Soul Society. Initially
the idea was sold academy because as I evolved, I
realized the.
Speaker 4 (10:21):
Importance of the education system.
Speaker 6 (10:23):
When I left high school and went to college at
A and T, and I was going for computer technology.
But matter of fact, in high school, we'll do the
career analysis test and they will spit out all your
recommended jobs.
Speaker 4 (10:36):
I just scroll down to the end at the salary.
So I see technology as a.
Speaker 6 (10:40):
Good bubbling field and you can maybe get an entry
at one hundred K or something like that. But I
had that first semester in college, I had like three
computer classes, and I realized I was not about to
be at no computer desk for the next.
Speaker 4 (10:52):
Twenty thirty years.
Speaker 6 (10:54):
But I had this African American Experience class, and it
taught me all these deeper parts about our history and
who we y'all, what we overcame, who we were before
we were colonized, before we were in slave and I
started to see more worth and value on myself during
the time, I was going through a depression, not seeing
no worth of value on myself.
Speaker 4 (11:11):
So I realized how that empowered me.
Speaker 6 (11:14):
And then that second semester, I had a sociology class
and another class that had to read The Miseducation of
a Negro, And at that point I realized, this is
by design. Our conditions are by design, and I can't
just free myself for these conditions and not turn back,
you know. And another part of that depression was wanting
(11:34):
to go back. But I realized I can't go back
in time, but I can reach back and put the
younger kids on the information that I wish I would
have had when I was younger. But so it started
a Soul Academy as the organization and that evolved to
soul Society, the deep, what we learned about knowledge and
self and the fact that we need our own community
for these kids to dwell in. And then fast forward
(11:56):
from twenty fifteen to twenty twenty of us five years
pushing the idea of one day we're gonna have some land.
In twenty twenty, it was like, we need that now,
and I promise you. When the mentality shifted from one
day till we need it now, in like a month,
we found ourselves on this land because I just started
(12:17):
to reach out to my network post on Facebook, who
the local farmers? All the centrals being brought off the shelves.
You could have a million dollars at that point in time.
It might not be able to buy no good clean
water at the time. So I just started to reach
out to who the local farmers. So it's not just
about us getting our own one day, it was about
who has it now that we can help and learn from.
Speaker 4 (12:40):
So we made the connection. I went to the land,
we did the tour. I tried the water for the
first time and it was like, I promise you, and
this is a spring water. This is spring water.
Speaker 6 (12:52):
So right outside of Winston Salem and yeah, Canville. It's
a little town called yak Canville. And this is an
indigenous family, Black indigenous family. So they got records of
having the land for over four hundred years. So it's
like straight sacred land, rich crystal mineral based land. So
it's naturally mineralizing in Alkalina in the water. So from there,
I took a couple months to study and figure out
(13:14):
how to express the value of the water. And by
the time it was like I had like seven dollars
of my name. Matter of fact, I just hit a
win maybe a month before, just dealing with the stock
options for the first time. I took that first pandemic check.
I put some pay some bills, and the rest. I
put on some stocks and a couple options, and I
(13:36):
was about to cash out my portfolio, and I was like,
all right, I just bought some food for the crib,
got a roof over my head, got some gas.
Speaker 4 (13:43):
I don't need to panic right immediately.
Speaker 6 (13:46):
And I promise you that next day, after I was
about to cash out my whole portfolio, my stock was
up like eight hundred percent, you know, And then that
next day was up like a thousand and I man
I probably they made like twenty five hundred off the
stock options that week, so that bought me like another month.
Fast forward, I'm back down to a few dollars in
(14:07):
my name, and I spent some of my last money
on gas food, and I took some of that gas
and went to the land to just.
Speaker 4 (14:16):
Give my labor.
Speaker 6 (14:17):
I ain't asked what I'm gonna get what I'm nah,
I just went and helped them. They had two two
thousand gallon orders that week. I just helped package up,
load up, and by that second day they gave me
twenty gallons, and I'm on the way home thinking I
got something like, how I'm gonna get these twenty gallons off.
By the time I got home, I took a couple
(14:38):
of news clips we had from being the first black
On water company to get into the walmarts and I
reposted them joints them twenty gallons was sold in like
an hour to.
Speaker 1 (14:48):
Hold a real quick because the family that's on the land,
are they processing this mineral water?
Speaker 6 (14:54):
Yeah, yeah, yeah, they got We got the bottle in
on the land. But then right like twenty minutes from
the land, we got like a mask reduction factory.
Speaker 1 (15:00):
Got you got you so, Yeah, when you got there,
you were you saw that this was there. Yeah, and
you asked, how can I help be a part of it?
Speaker 5 (15:07):
Right?
Speaker 4 (15:08):
Got you got you?
Speaker 2 (15:08):
So your partners with them, Yeah, they had the water
up and running already, Yes.
Speaker 3 (15:13):
And you came in. You said, I want to help out.
I want to add value.
Speaker 6 (15:16):
And initially as well, me and him, we were we
got our entity heavy energy. So we was coming with
the water under that umbrella. But it was like a
certain processing that.
Speaker 4 (15:26):
It was taken. It was like I need to jump
off now.
Speaker 3 (15:29):
So y'all had a water.
Speaker 4 (15:30):
No, we had an idea.
Speaker 7 (15:32):
We actually before that we were when we were looking
for the land, we had no idea or vision of water.
We were just thinking land somewhere where you can farm,
somewhere where you can teach young people to be self sustaining,
because as adults you sometimes got so many more responsibilities
that you don't have that time to put in. Get
to the land, there's water. Wasn't even thinking the water.
(15:54):
Water uppeared and it was like, oh, this is a
whole nother lane, and we began plotting and planning how
we was going to do this, this and that and
it's like, we don't got time to really try to
make it perfect. We got, but we got time to
make it happen right now. We got to get it
started right now. And man, it was so crazy because,
like he said, he came back with those twenty gallons,
got those things off, and in that process, I think
(16:19):
we were getting ready to move into a whole nother place.
Speaker 5 (16:22):
So who was it all?
Speaker 7 (16:23):
I think Black Dot had shouted the water out on
his podcast or something like that.
Speaker 4 (16:28):
Well Blue Pill did first, and that's how Black Dot
found out about it.
Speaker 7 (16:31):
So once Black Dot, I had literally so I built
our website because before that I'm a hip hop artist
as well, So before I went on tour and had
money to pay nobody to build the website, so I
had to figure it out myself. I just built the site,
so we already had a site up. So once I've realized, like,
all right, these orders about to go crazy, we need
to at least go ahead and have somewhere where we
(16:52):
ain't trying to contact and communicate with people through the dms,
because they was killing my man in the DM trying
to get the water.
Speaker 5 (16:58):
And so I'm over here trying to.
Speaker 7 (16:59):
Figure out the shipping, he communicating with people.
Speaker 5 (17:02):
I'm like, all right, let's get this site up.
Speaker 7 (17:04):
Thank god we got the sight up, because by the
time it got the blue pil and then the black dot,
we in the middle of moving and all I know
is my man over here on the phone real heavy.
Speaker 5 (17:13):
I'm like, Bron, we got boxes that need to be
moved in.
Speaker 7 (17:16):
But the orders coming in so crazy that Bro just
locked in, like yo, were communicating with this person and
sending them to the site. So it just went crazy
from there, you know, not even thinking about the water.
But the thing for me was that proper preparation prevents
poor performance. We had the sight up, we were ready,
so we had a space to be able to send
people to capture all that and it was still a
(17:37):
little overwhelming.
Speaker 5 (17:38):
But if we didn't have that particular thing already in place.
Speaker 2 (17:42):
The family that owns the land, right, did they have
the brand already? Yeah, yeah, they had the Live Alkaline
Water brand. It just needed more promotion. Yeah, it needed
some young lady a charge. You're not an elder, but
he's in his fifties.
Speaker 6 (18:00):
He built the foundation and he constantly working on the
actual land. So all the ambassadorship running around traveling.
Speaker 7 (18:10):
We were already used to doing that because right before
the pandemic, before we got to the water, I was
in the middle of a tour, a sold out tour
at that so we were already traveling the country while
we were doing music. We had the programs. What's his
name of chief? Yeah, Chief Robert McCrae.
Speaker 2 (18:24):
So how do you approach him? Like, how does that work?
Like how do you approach him and say, look, I
want to be a partner. I think I could add
value And how does what made him buy into that?
Speaker 5 (18:35):
He just gave his time.
Speaker 6 (18:36):
So, like I said, initially I made a connection and
he was kind of opening it up to some opportunity
for some of the youth, and he went through a
few iterations of young groups coming through. But ultimately, like
I said, when I came back and just dedicated them
two days, they gave me the twenty gallons and seeing
how fast it moved, and by the time, like I said,
(18:56):
them twenty gallons were sold an hour away from that
first post.
Speaker 3 (18:59):
So the work.
Speaker 6 (19:00):
By the time I got back to the land, I'm like,
however much water I can fit in this car, little
black toil to Corolla. I need it and we got
eighty gallons in there. They were sold in three days
and the rest was history.
Speaker 4 (19:12):
So you've just seen the work and the results.
Speaker 3 (19:14):
Once the plug got the work off, That's what I said.
Speaker 5 (19:15):
You got, you got the work, you came back.
Speaker 4 (19:17):
I need to reacted everything I can fit. Yeah, So
I mean, how is his chief? And we just came
chief and out? How is cheap? The first time you
come back? Like, what's his reaction?
Speaker 2 (19:29):
Right?
Speaker 1 (19:29):
Because he's looking at it like, you know, this thing
is kind of moved slow it come y'all with this
marketing plan, this grit, this hustle.
Speaker 5 (19:35):
Yeah, you moved that word quick. You need to re up.
Speaker 4 (19:38):
How is he reacting to this?
Speaker 3 (19:40):
Well?
Speaker 6 (19:40):
To put respect on it, he was doing well for himself,
but when it comes to community building and nation building,
it's way more untapped potential, you know. So I was
dealing with one of his partners that he had connected
me with to run through and from there it just
went from connecting with him to like, nah, directly connect
(20:01):
with me, and from there we just continue to build
week in week out, like we about action. So it's
like our work, our energy always speak for itself. So
it just been an evolving relationship. The further we got
into our grind, the more results we brought back, the
more leeway like we got one hundreds of acres that
at this point he like, do y'all you feel me?
Speaker 5 (20:24):
It wasn't a matter of trying to sell ourselves.
Speaker 4 (20:26):
Earnest what's up?
Speaker 1 (20:27):
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Speaker 5 (22:04):
It was a matter of action. When you see it,
you don't got to try to believe it. You know it.
Speaker 3 (22:09):
YO, So break this down.
Speaker 2 (22:11):
What's the science behind this alkaline there's spring water, there's
tap water, and it's alkaline water. I here, everybody's got
their own opinion about what's the best, what's not good
for you? So this is alkaline water. Yeah, explain the
different variations of water.
Speaker 6 (22:27):
Yeah, So generally speaking, even more important than it being
alkaline water is the fact that it's coming from a
living source. So you got a lot of alkaline waters
that a lot of times it's tap water that they
run through an artificial induced process to make it alkaline.
This is from a natural living spring where rich crystal
mineral based land, So it's got that life source in it,
(22:48):
packed with living minerals versus synthetic or induced or brought
in minerals.
Speaker 4 (22:54):
You know, you can't beat gods very own.
Speaker 6 (22:56):
So, like I said, the first thing is from a
living source, so it's life and the bottle, and then
the second thing far as alkalinity goes. For those who
don't know, it's based on the Pight scale, So seven
is neutral. Anything under seven is a city. Above seven
is alkaline. And at first I assume the higher the
alkalinity the better, but I come to find out that
(23:20):
you can get it too high. Our bodies usually resonate
around seven seven point one, seven point two, so you
want something that's kind of close to.
Speaker 4 (23:27):
Your body levels.
Speaker 6 (23:28):
So a lot of these waters you see in stores
nine nine point five and all of that good.
Speaker 4 (23:33):
It's too high.
Speaker 6 (23:34):
And that's usually an indicator that it's artificially induced. So
ours resonates around seven point five, which is a good
equalizer for your body.
Speaker 2 (23:44):
What'sfely alkaline and spring water because spring is from a
natural source to it's from a spring, right, yeah, yeah.
Speaker 6 (23:49):
Yeah, So any water source, the alkalinity or the acidity
is based on the pH. So a whale could be alkaline,
it could be a city. A spring could be alkaline,
it could be a city.
Speaker 4 (24:00):
The spring.
Speaker 3 (24:01):
Though.
Speaker 6 (24:02):
The thing that's great about the spring is it's a
moving water source, so it's got that connecting energy. It's
got that energetic flow, that electricity in it, you know
versus whales can be good depending on the quality of
the land in the water, but it's still the spring
is moving, so it's got that electric energy.
Speaker 1 (24:21):
When you said that the pH, if the pH is
too high in the alkaline water, what are the effects
Because I was noticing there, I'll drink some alkaline water
and I've got to go to the bathroom all the time.
It's like there's no point even drinking it. This is
which I realized was making me dehydrated. Yeah, because I
would drink the water and my body wouldn't retain it.
Then I'll drink other water and it's not the same effect.
(24:42):
I'm actually retaining the water. I'm feeling better. Is it
because the pH level was too high? Is that one
of the part of it?
Speaker 5 (24:48):
Is it being too high batteries of alkaline?
Speaker 1 (24:51):
You know?
Speaker 5 (24:51):
So I mean, you know, you just electric shocking your body.
So think of you know what happened.
Speaker 7 (24:56):
Now it's got to expel you know what's not meant
to be there, whether it's the false man rules, whether
it's the pH being too high, because I mean, it's
good for your hair, your skin, your eyes, right, But
once you get too high, same way with the citity,
it begins to eat those things up. It begins to
go backwards. So your body is naturally going to begin
to reject what isn't needed, what isn't supposed to be there.
It's gonna fight, so it's gonna force you to get
(25:16):
it up out of there, but some of it is
gonna still stay. It's just gonna eat up your inside.
It's gonna eat up your organs over time. So when
you see something that's alkaline nine point five, I would
leave it on the table. I would, well, I'm going
to anyway, because we got live. But that's why it's
called live, because it's coming from a living source and
it's moving and you want something like that. So anything
done with the machines, like when people say they have
(25:38):
them in their houses, it's cool because I mean, it's
better than your tap. But to ingest it, I just
wouldn't suggest it because again you're gonna you're gonna reject it.
Speaker 4 (25:45):
Let's due.
Speaker 1 (25:45):
It is really an artist every line I'm here, I
wouldn't suggest it to ingest it become natural something.
Speaker 5 (25:53):
Yeah, living sourceage.
Speaker 3 (25:55):
Does this happen all?
Speaker 1 (25:56):
Right?
Speaker 2 (25:57):
You have do you just put the water from the
spring to the bottle? Does it have to get purified? Like,
is it a process that FDA requires to Absolutely?
Speaker 6 (26:06):
Yeah, we do the basic FDA filtrations and all of that,
but yeah, we definitely keep it to a minimum because
the water is naturally like you can drink it right
out of the spring. But we do go through the
processing for the legalities and the corporate lanes that we
push into as well.
Speaker 7 (26:24):
So yeah, and of course you got your people that
are what they call themselves, what the snobs and things
like that, So to make sure you know what's good
for everybody, because you got some people that want to
take it home and test it theyselves. I encourage it.
I just want you to record it and send me that,
you know at the same time. So yeah, do that,
but we do that especially for that.
Speaker 3 (26:43):
Yeah.
Speaker 1 (26:43):
The first thing we started episode by saying, was it
be the glass. So talk about the importance of having
this in the class.
Speaker 5 (26:49):
I know we grew up.
Speaker 1 (26:50):
It was like there's other water brands that came in
those water bottles, and you recycle those water bottles. But
water sharely shouldn't be kept in plastic. Yeah, talk about
the important and they are drinking out the hose and sink.
Let's be let's be honest.
Speaker 4 (27:02):
We'll talk about generation. Yeah, some of the best water
we had, what you mean?
Speaker 7 (27:08):
But when you get to those plastics, so think about
a All right, so there's the BPA free plastic, right
you know, I mean, whereas it's not as soft. If
you can crush your plastic, if you can just get
that thing in your hand and crush it like that,
it ain't no good for you because for one, you
got the microfibers that's going to be in your water too.
Speaker 5 (27:24):
As the sun is penetrating that thing.
Speaker 7 (27:26):
The plastic is also going to be able to begin
to melt into your water, so that's why you have
that different type of taste. We do also bottle in plastic,
but it's BPA free, you know, which is a more
cost affordable option, you know.
Speaker 5 (27:38):
For some of our audience.
Speaker 7 (27:39):
Glass is the way though, you I mean, because you
don't have those fibers, you know, being and there's other
ways like we do also have like a can option
as well. Some people prefer like copper you know as
well for the energetic and magnetic feel of it, but
glass is really the way to go because you don't
have those fibers being bled into your water. Now you
do have, you know, be specific with your glass too,
(28:01):
because you know there's the lead you know thing which
I've just began to like get knowledge on as well.
But always suggesting the glass, especially for a living water source,
so you can keep that live and it's into it.
And I will say as well, even with the plastic,
it's freshly bottled weekly, so like a lot of the
other bigger corporations, it might be sitting in the warehouse
(28:23):
for three, four, five six months breaking down. So I
was just freshly bottled. It's not sitting.
Speaker 2 (28:29):
So what's some challenges as far as being like an
independent water brand as opposed to most waters. It's owned
by like three companies, right, and they kind of have a.
Speaker 3 (28:38):
Monopoly on it. So being independent, what's some of the
challenges that you face.
Speaker 7 (28:44):
I think one of the challenges that I can think
of off top is, let's say, some of these other
companies who are million billion dollar companies, they getting their
bottles in mass quantities, so the cost of the bottles
is cheaper. So we're not getting them in those quantities,
so we are paying a different you know, price and
(29:04):
working our way into being able to get it in
such a mass way that we are also able to
bring the price down even for the customer, you know,
because while the idea is to make money, it isn't
to charge astronomical numbers and things of that nature.
Speaker 5 (29:17):
Right.
Speaker 7 (29:17):
So that's really one of the challenges at this moment,
which is becoming a good challenge because we are continuing
to increase, you know. So it's like, all right, we
got we need two thousand bottles. We got to figure
out how we're going to get that two thousand bottles
quick and in masks. But that was good to be
able to call on community, you know, with that as well.
But that's one of the challenges that I think of
(29:37):
right off top.
Speaker 1 (29:38):
What's the most cost intensive part? Right If we have
the water, which is natural, is it the bottling? Is
it the trying to manufacture and export.
Speaker 6 (29:48):
It balances out between the actual bottles, the labor force
and transportation. So initially, at first we're trying to go everywhere.
We're trying to be you know, worldwide, nationwide. But the
more we learn, the more it was like, no, we
need to hone in on our backyard right here. And
I'm doing certain numbers, like I think it was like
(30:10):
a study in twenty nineteen said American spending average of
ten dollars per month on bout the water. And then
I'm doing my you know, looking up the census numbers
and whatnot, and I'm seeing right here in the county
we end not even the state, the county we in,
it's over a million people, just black people. It's over
two hundred thousand. So I'm like ten dollars per month,
(30:30):
that's two million dollars monthly right in this county.
Speaker 4 (30:34):
It's a million of us in the state.
Speaker 6 (30:35):
That's ten million dollars monthly that we just as a
community value to the water company, the water industry. So
at that point it was like, rather than spending time
and energy that we going other places, let's double down
right here, you know. So we heavily concentrated on North Carolina,
South Carolina, Atlanta, surrounding areas Florida, and in Virginia and DC,
(31:01):
so basically the Southeast America. Instead of trying to be everywhere,
we're just trying to hone in on our backyard.
Speaker 7 (31:07):
With him saying that, it makes me think of another
one of our challenges, which is shipping. So we good
in our area, but after something like this today or
after other places we've been, you're gonna have people in Cali, Portland, Maine,
and that shipping cost because I mean it's thirty four
pounds per case, you know of the water. So to
(31:27):
send out that Cali, you know, that's fifty dollars in
shipping if they want to pay it.
Speaker 3 (31:32):
You know.
Speaker 7 (31:32):
Now, of course we want to be able to you know,
get it to everybody, but just trying to figure out that,
you know, in the same way that one of these
other companies like an Amazon has a warehouse in these
other places and figuring out how to wearhouse and these
other places so that we can set up distributors that
can handle shipping and things like that and these other places.
But it's a challenge, but it's still one of those
(31:54):
good challenges of like, all right, they want it out there,
we really need to figure out how to get it
out there at a cost.
Speaker 5 (31:59):
Effishent price you said the logistics that makes a lot
of sense.
Speaker 1 (32:02):
I was thinking when you talked about this is a
living product, right, Obviously, is there a life expectancy of
how long the spring will be running or because I
know we've had a water episode before and they were
trying to how long that they expected that spring to
be live and functioning.
Speaker 4 (32:18):
Is there a study on that one for y'all.
Speaker 6 (32:20):
So generally we know it's like four major water veins
that flow into this spring. So to be honest, like
the whole state will probably be at a state of
emergency for water before we would be, you know, because
as long as it's raining, like it would have to
be a serious hard desert drought or something like that,
(32:40):
But long as it's raining, it's constant flow of this
natural system that's refueling itself.
Speaker 7 (32:46):
It's coming from what like eight hundred feet on the
ground they did the sonic Yeah yeah, yeah, so yeah,
they'd have to drain the earth.
Speaker 6 (32:52):
Yeah, it's on the foothills or the mountains of western
North Carolina, so it's like a lot of waters being
concentrated to perfect that's perfect.
Speaker 3 (33:00):
How did he get how did the owner? How did
he originally acquire the land?
Speaker 4 (33:04):
So, I mean so far back we don't even really know,
but it was an indigenous family there, so they literally
got nobody ever took it.
Speaker 6 (33:12):
So he said it was originally like six thousand acres
that they were occupying, and it's down to some few
hundred of a thousand or something, you know. So yeah,
it has been different chunks being taken out, you know,
but at this point it's been this thousand that's been
maintained and there's been generations that it went dormant, but
(33:34):
he came back rebirthed the life into it. But yeah,
at this point, this corner that we maintained and now
they've had far back as they know, you know, over
four hundred years.
Speaker 5 (33:44):
Yeah.
Speaker 1 (33:44):
So one of the things with logistics is you got
to get partnerships. See the first black owned water company
to be inside of Walmart. How did this relationship come about?
How did y'all force that? How y'all maintaining that?
Speaker 6 (33:58):
So that was right before we connected with the actual
land and the CEO running it. But he said his
actual goal was to use that as a launching pad
for validation for certain people and for that promo, but
he kept it limited to a few in Florida because
his real goal was to keep it grassroots and deal
directly with the people. You know, So we are real
(34:20):
big on the director consumer, although we do do deals
in partnerships with stores and different businesses. But just for example,
in the lane we in and what we're doing with
it wouldn't even be needed if he went nationwide with Walmart,
the it would have just been him and Walmart making
all the money. So saluting him, but yeah, he's created
a blessing of a lane for a lot of young entrepreneurs,
(34:43):
movers and shakers to be able to find our space
in this and.
Speaker 7 (34:47):
You find that, you know, sometimes all people need that validity.
So even though you know, we not into Walmart anymore
because of whatever type of clauses they had contractually. It's
like you say that to somebody, like let's say we've
in it somewhere and you say, the first black water
company to enter a Walmart and they like huh and
they stop right there. So sometimes you can still use that,
you know, and then you know they get the rest
of the story and everything from there.
Speaker 2 (35:09):
What's the process to actually make the water? Like how
many people have to be employed? Is it like like
there's a plant, like from the spring to the bottle?
Speaker 3 (35:18):
What's the process?
Speaker 6 (35:19):
So it's like a big water tank truck come to
the land, plug up to the system. Often well they
come so it's a few different lanes of distribution. So
on the MAD scale that's probably once a week, once
every other week, and it's like six thousand gallons worth
that'll you know, come plug up and take it to
(35:40):
the plant and then they making all types of other
stuff with it, drinks, juices, We got a protein tea
drink that we just released.
Speaker 7 (35:49):
Sparkling water with different flavors blood, orange, pineapple, ginger, cucumber, mint,
and lemonade.
Speaker 6 (35:55):
Right, and then there's other companies that white label because
we got the source, so you can put whatever a
name on it.
Speaker 4 (36:01):
You know, so y'all out there, you know, let's partner up.
Speaker 6 (36:05):
But nonetheless, so they got a few people on the
on the grounds at the factory that received the water.
Once it comes in, they plug it up to the factory,
run the bottles through the system. So I don't know
exactly it's a few people in there, but being at
a mainly machines, you just got a few people doing
a mass production and stacking up the boxes on pallets
(36:26):
and things of that nature. Then we got the smaller
operation on the land where were directly bottling on the land,
and that's a little more labor intensive where we because
what equals the machinery at the factory, we got an
equal and man power on the land when we're doing
our smaller scale things. So I actually started a young
(36:46):
entrepreneurs in training program and I got three young brothers
that been a monumental help that's been helping us label
package like them two.
Speaker 4 (36:56):
Thousand bottles we had to bring down there.
Speaker 6 (36:58):
We had about four days to label by hand two
thousand bottles bottless up.
Speaker 5 (37:04):
Okay.
Speaker 7 (37:05):
We did a special label to earn your yeah yeah, yeah.
Speaker 4 (37:08):
We did the invest vest labels on them and all
of that so we had to do that by it.
But yeah, that was a grind. We called in everybody
just on that order alone.
Speaker 6 (37:16):
We probably had a good eight to ten people on labeling, bottling, package.
Speaker 1 (37:22):
Storing, and four of us ran the booth all weekend.
As y'all have, I mean, obviously turned out for the brand.
Sure has your role inside the brand change. It feels
like you started out as like, hey, here it's how
I can add value almost one internship basis, but now
it feels like, y'all, what is the exact role that
you have now since y'all didn't turn this thing up?
Speaker 6 (37:43):
Yeah, so again another situation of us just lending our
love and labor without really asking for all, right, what
we're gonna get? All right, we know we're doing the sales,
and we get our price point for the wholesale price,
and we get our profit off the sale. But we're
doing more than just selling. We promote in, we ambassador in,
(38:05):
we're doing a lot. So he actually gave us some
steak in the company, you know. So that was a
beautiful blessing which gave us more motivation to go even
that much further and harder.
Speaker 1 (38:14):
You know.
Speaker 7 (38:14):
So the equity plus yeah, but even with that, it's
anything we want to do. So we host festivals and
retreats and everything on the property, so it's not a
matter of overhead. It's like we are in full control
of that as long as we just kick something back
to the land, which we have a percentage that we discussed.
But I tell people all the time, like people waiting
(38:36):
for God to come down with this magical voice and
be like, now is your time to do this? I'm like, nah,
sometimes he's speaking opportunity. So it was the opportunity with
the water, and now it's a whole nother opportunity with
the land all together, you know, from the festivals that
we host, to the farmers market now that we have open.
Speaker 5 (38:53):
Because it's not just the water.
Speaker 7 (38:54):
It's cucumbers, mushrooms, collar greens, kill care, it's beats. So
it started with the water and it bloomed into everything
that the water actually you I mean helps produce, you know,
so it's bigger than water.
Speaker 3 (39:10):
How much is the water?
Speaker 7 (39:12):
The glass bottles are four dollars, you're doing by the
case for forty Our plastic bottles are three dollars each.
We do a case of twenty four for forty five
or on subscription, we do it for forty dollars and
we shipping deliver all over the country. We also do
gallons as well, so the gallons are seven dollars each.
Speaker 5 (39:28):
Or four for twenty.
Speaker 3 (39:29):
The gallons coming plastic.
Speaker 7 (39:31):
They come in plastic, and we're working on that glass.
You know, we need more people that need it in glass,
you know, because that's a whole different type of logistical thing.
And then we do the five gallon containers as well.
And we have a special right now called we are
the Gold which is something we started what was that
about ten Yeah, where we had David Banner host that
experience and I was doing something with Miss Black America.
(39:53):
But we are the Gold Special with twenty dollars for
the five gallon container and we bring it right to
your doorste up. Currently, we only really doing that in
the Southeast area because we we drop off your new
one and then replace your old one, and so it
it'll be hard for us to do that in Minnesota
or Cali, you know, until we got the infrastructure set up,
which is the future that's part of our plan, you know,
(40:14):
moving forward.
Speaker 5 (40:15):
But yeah, that we are the Gold Specials.
Speaker 3 (40:17):
What's still subscription.
Speaker 7 (40:19):
Just go to the website twenty dollars monthly dollars a
month for that five gallon now forty for the case
of the twenty four pack and we ship and deliver that.
For the five gallon containing us either twenty five or
twenty on subscription for that we are the Gold Special YEP.
Speaker 6 (40:35):
Go to Heavy Energy University dot com, backslash, Live dash Alkaline,
or you can go to our Instagram at live alkaline NC.
Speaker 4 (40:43):
Go to the Lincoln bio shit.
Speaker 1 (40:45):
They said that the bottling water business is a three
hundred billion dollar business here, three hundred.
Speaker 4 (40:51):
Growing every year, billion every year growth.
Speaker 1 (40:54):
It might feel like it's surprised to people, but it
makes a lot of sense when you talk about these
major corporations that do the violin. I wonder is the
sailing the selling of the water as profitable or equally
as possible profitable as potentially white labeling for other people
in bottling?
Speaker 5 (41:10):
How does that vary right now?
Speaker 7 (41:12):
Because we don't do a lot of white labeling, you
know at this second, I think, but white labeling is
on the way and we encourage it because we like,
we're not in competition with whoever else got water all
these other companies are literally right beside each other.
Speaker 5 (41:24):
We the source. So come bottle your water.
Speaker 7 (41:27):
If you got a company somewhere, come bottle it and
put your name on it, Slap your name on it.
Bottling and whatever bottle you want to, come holler at
the plug. So yeah, right now, our most profit is
definitely coming from the bottling you know, ourselves.
Speaker 5 (41:42):
But if you want your own water, see.
Speaker 4 (41:44):
What I just did that? See what I just did that?
We need that profession for sure.
Speaker 5 (41:49):
I mean you throw the oop. We got a dunke
it from there.
Speaker 4 (41:51):
Yeah.
Speaker 6 (41:51):
Fact, so the sky's the limit. We're looking for big contracts.
We could fulfill any level, you know, all levels. We
do thousands of gallons in the day.
Speaker 2 (42:00):
So they say like it's a water crisis, scarcity in
the world, and then some people say that that's not true.
It's just that how it's being monopolized by corporations is
causing scarcity of water. What's your thoughts on this whole
water scarcity crisis.
Speaker 7 (42:17):
I think it's definitely a matter of you know, the
monopoly of it, right, and if you fear always makes
people move in emotional ways, right, So if you talk
about it's a water crisis. Now you just got random
people going out and buying as much water as they
can possibly stock. And it's like, oh yeah, if it's
a water crisis, then what is that gonna do, because
(42:39):
you're gonna run out of that, you know. But they
just force some people to buy more water at one time,
which they can then use that and flip that money
and do whatever they're gonna do with it.
Speaker 5 (42:50):
I ain't gonna say that.
Speaker 7 (42:51):
I don't believe that there's not some sort of crisis
because we always have the dumping of trash in the
water and oil and things of that theatre as well.
Speaker 2 (43:01):
So talk about that, like how does that impact because
that's a big thing. The pollution of our waterways from
oceans to rivers to lakes.
Speaker 3 (43:08):
It's a lot of pollution.
Speaker 5 (43:10):
Or even your Flint, Michigan like situations.
Speaker 7 (43:12):
Right, So, we had a situation back home where I mean,
it's happening in East Greensboro, it's happening all over the country.
So on one of our partners, you know, we had
a situation where we were going to neighborhoods and literally
giving the water away, you know, and making sure people
were getting supplied, you know, with the water as well.
That increased some of ourselves in another way because other
people were donating to the calls, you know, so they
(43:35):
were essentially paying for the water and then ordering water
for themselves, you know, at the same time. So we
didn't like use that as a sales tactic, but I
mean we recognized that, like, as we were giving it away,
people were also wanting to support because sometimes people all
want to be a part of something.
Speaker 5 (43:50):
It's why they tithe in church, right, you know.
Speaker 7 (43:52):
They want to feel good about where their money going,
and it's cool this is a place to do that.
But as those things are beginning to happen for us,
it's a matter of how do we attack that on
our end, how do we make sure that people are
getting you know, water as well, but also in the
same way that people are Like every five cent of
the water that you buy goes towards this cause it's
(44:12):
a similar situation. We haven't pushed it like that, but
it's like you know, letting people know, like as you
buy and as you increase, we are still supplying and
giving away water to places where people need the water.
So it's really a way to be able to like
utilize that unfortunately, But I mean it's there.
Speaker 1 (44:28):
Yeah, y'all have I mean, this is groundbreaking, and it
seems like the information is just like ready and available.
I know people come to y'all for the water, but
do people come to y'all for the education part as well?
Because absolutely there's plenty of I'm sure natural springs throughout
the country. People don't really understand how to tap into
that and make that something that could be a business
(44:48):
or profitable. How many people are coming to y'all for
the education?
Speaker 5 (44:52):
Man?
Speaker 6 (44:52):
Pointing of this, let me say, the funny thing is
when I said I first made that connection and I
took two months to study that was doing the pandemic
on the back of the George Floyd's situation and the
Black Lives Matter and all that in twenty twenty, and
I took them two months to study. And by the
time I jumped off, the only question was how much
(45:12):
the point I'm like, hey, I did all this studying,
like I wanted some more questions at that point. But furthermore,
the further we got along, especially certain spaces and demographics,
may inquire and have more questions, but some people come
with the curiosity, And then you got the people that
come just to support because they love our mission and movement.
(45:34):
So I got this one lady in particular, she came like, look,
I despised drinking water. I don't drink water. I'm gonna
just buy some to support. That became one of our
best customers. That was like, Yo, where y'all at?
Speaker 4 (45:46):
I need my water?
Speaker 6 (45:47):
And next thing, you know, she's telling us about how
she's feeling better and she had some kidney issues and
she was saying the doctor was telling her, whatever you're
doing different, keep doing it, you know. So you got
some people who are directly in acquiring for the knowledge.
Then you got some people that just stumble into the
knowledge because we make them a believer, you know.
Speaker 4 (46:06):
So well, yeah you got anything to add to that?
Speaker 5 (46:09):
Oh yeah, yeah.
Speaker 4 (46:11):
People.
Speaker 7 (46:11):
So because that there are other springs where people are like,
well we can go to the water, go there and
just get the water, will make it different. And I
just I don't know about that other space. I just
let them know and educate them deeply about our water.
But there are other people that have land that are like,
all right, well, how do I go find a spring
on my land?
Speaker 5 (46:30):
Or I have a spring? You know how do we
you know, go about doing that.
Speaker 7 (46:33):
So because we are in this lane, I do get
a lot of those different type of questions of people
that have landing, like well, how do I discover water?
Speaker 5 (46:40):
I'm like, dig.
Speaker 3 (46:44):
I mean, that's what I got, So what's the what's
the plan to scale?
Speaker 6 (46:49):
So in my mind, the first the next immediate thing,
we just drilled down like our main concentrated areas, So
we got like eight different area years that we want
to build hubs at. So locking in our storage and
warehousing and locking in our distribution team around that, and
then up in the ante on the promotion. So we
(47:10):
got a goal and our Bigger than Water campaign to
get five thousand monthly subscribers spending twenty dollars monthly for
our million dollar playing you know, but ultimately we're going
to be approaching hotels, grocery stores, all of that. But
I'm really trying to crack the code on this director
consumer model and really locking in our five thousand loyal subscribers.
Speaker 1 (47:34):
You know, you mentioned it, and you mentioned it as well,
it's Bigger than Water thing you kind of mentioned in
different ways, like you said it was a campaign, but
y'alls just more felt like it was. This is more
than just a water company. This is more of like
a lifestyle. I heard a little bit about agriculture as well.
Talk to both of y'all really what the phrase means
(47:55):
and with the purpose behind it.
Speaker 7 (47:56):
Yeah, Well, because sometimes people look at when they get
what they like, it's just water. All water tastes the same.
We like, Nah, it's bigger than water. This is about
a lifestyle. This is bigger than the taste. This is
about what you're putting in your body, you know, and
how it's gonna affect your body. So what those other
waters got going on is not what this has going on.
So it's bigger than water. This is you don't put
the same type of gas in this car that you
(48:18):
put in this type of car. You a premium car,
ain't you? So you better put premium water in your body.
But we also, like you said, we're on a crystal
mineral based body of land. So the minerals in the
water is one hundred percent natural pH balance naturally, but
think about what's happening with the crops that are also
grown on that same land that that water is coming from.
So it's bigger than water, which is why we have
(48:38):
a situation called the Bigger than a Farmer's Market farmers Market,
because it ain't just a farmer's market. You're gonna come
there and get your mushrooms, you could pick out your
colleague greens. You're gonna see other type of vendors. But
it's also gonna be workshops there. There's also we have
a huge fire pit where we do a situation called
fire for Therapy where people come do poetry, share stories
and things like that. But the water bring them there.
It's bigger than water. So have a festival that we
(49:01):
do called the Alkalin Festival's three days and two nights
of live music, yoga, meditation, camping, bonfire, food trucks, vendors
and more.
Speaker 5 (49:10):
But it all started with the water. It's bigger than water,
you know.
Speaker 7 (49:13):
So people come there for that and they get an
entirely different holistic experience and all of the inspirational messages
and things that we've heard from people that have come
and experienced that. Because we build showers out there because
people are going to be there for three days and
two nights, so people need to wash, but they are
showering into alkaline water as well, so they're not just
(49:34):
drinking it, they showering in it.
Speaker 5 (49:36):
It's bigger than water.
Speaker 7 (49:37):
Your skin is your most exposed organ so what are
you putting on your skin as well?
Speaker 5 (49:42):
It's bigger.
Speaker 7 (49:43):
So people are starting to really understand, you know what
we say when we say that it ain't just a
water company. It started there, that was the seed, but
the harvest is much more grand than that. You have
the food, you have a space where you can come
and release. You know, you have the festivals and things,
but all started with the water facts.
Speaker 4 (50:02):
And I'll just add to that where.
Speaker 6 (50:05):
We got this summer program that we do a steam
program where we get the kids out, they learn about agriculture,
we build the garden boxes, doing entrepreneurship, arts, financial literacy,
and just all things survival skills based, you know, so
learning how to operate this land where we can put
ourselves in a position to be independent and self sufficient
(50:27):
in real life. And then so the youth and the
education is the major thing because we're literally building community.
So the foundation or where we started with Soul Academy
is really coming to life where we got a community
for these kids to dwell in, like to.
Speaker 4 (50:43):
Be running through this land free man.
Speaker 6 (50:45):
They don't be knowing where they iPads and phones are
add on this land because it's just endless acreage that
they can just run with limitless boundaries, you hear me.
And then the last thing I'll say in reference to that,
the more we push and move the water, we'll come
back to the land. It's fifteen fruit trees that we
need to plant. It's a new machinery that we got
(51:07):
to activate some more of this land. Like we can
actually see where the fruit.
Speaker 4 (51:11):
Of our labor is going.
Speaker 6 (51:12):
And it ain't just for the CEO to put in
his pocket and do him like he literally protecting this land.
He denying one hundred million dollar deals, hundreds of million
dollar deals to buy this land. And we see him
putting this land in places and spaces that's gonna feed
not just him, like he gonna be over to enjoy
some of these fruit trees, but these fruit trees gonna
(51:34):
live long past his lifetime, you know. So I see
he's actually reininvesting the money into the community, you fear me.
And ultimately we won't know what none of these other
corporations doing. They probably doing the same thing with their
family compound. But we ain't never gonna be at their
family compound though you fear me, but y'all can come
(51:54):
to ours though, right.
Speaker 2 (51:56):
I want to thank you guys for coming in telling
them the website for Instagram all that man.
Speaker 6 (52:02):
Well, first off, again, I want to salute y'all official
salute appreciate y'all, y'all being diligent locking in pushing this
financial literacy bringing all type of products and services and
resources and information to the people for years on end.
You know, I was just telling Rashad about a message
(52:22):
I stumbled into. I ain't even I wasn't even looking
for it. I was searching in my Instagram messages the
other day and I seen a message. I hit him
in like twenty eighteen just to say, salute y'all doing
y'all thing off the beginning, you hear me. But yeah,
I'm just honored to be here and get the people
to access to the resource. So you can follow us
on Instagram at live Alkaline NC. You can go to
(52:45):
the linking bio to order, or you can go to
heavy Energyuniversity dot com and go to the live Alkaline tab,
or you can do heavy Energy University dot Com backslash,
Live dash Alkaline.
Speaker 1 (53:00):
Yeah, we appreciate you. I just thought about that. Man,
I gotta have an alkalin shower. I've never had that before.
Speaker 4 (53:08):
Let us be all supplier. You know, you go before
we know, we're gonna have that.
Speaker 6 (53:11):
That invests fast, earn your leisure water. You know what
I'm saying, fat, You know the fact sounds I'm.
Speaker 5 (53:18):
Really I'm the plower by live.
Speaker 3 (53:20):
Let's get it all right.
Speaker 4 (53:22):
Appreciate it.
Speaker 3 (53:22):
Thank you guys for rock on for see you next week. Peace.
Speaker 4 (53:24):
Peace,
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