682. Be Like Bezos - Make the Call at 70%

High performers crave clarity. We want the full picture before we move — but in business and life, waiting for 100% certainty is often just a way of stalling. In this episode, Brian unpacks Jeff Bezos' "70% Rule" from his 2017 Amazon shareholder letter — the idea that most decisions should be made with about 70% of the information you wish you had.

You'll learn the difference between one-way doors (irreversible decisions) and two-way doors (reversible ones), and why the best leaders operate with decision velocity — acting fast, learning faster, and compounding progress over time.

If you're sitting on a decision right now, this episode will push you to label it, make the call, and move forward. Because perfect information doesn't make you smarter — it makes you slower. Progress belongs to the decisive.

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development. 

Brian's passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he's not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

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