May 18, 2026 • 9 mins
We're answering the question of whether starting a second podcast is the right next step for you, or if it's just extra work that drains your time. We'll share four clear reasons to launch a second podcast, including real examples and a reminder to only expand when you have the bandwidth to enjoy it.
If you have questions about launching a second podcast, reach out to us on the Podcaster Success team by emailing support@buzzsprout.com.
Have a topic or question we should address on a future episode? Text us or email the Buzzsprout Podcaster Success Team at support@buzzsprout.com.
Keep podcasting!
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Episode Transcript
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Cara Pacetti (00:00):
Welcome to Podcasting Q&A, brought to you
by the people at Buzzsprout.
I'm your host, Cara Pacetti,and I'm bringing you the best
tips and strategies to keep youpodcasting with confidence.
If you've ever caught yourselfwondering during your podcast
production process, am I evendoing this right?
(00:21):
You are definitely not alone.
If you have questions, pleaseclick the Send Us Fan mail link
in the show notes.
I would love to take yourquestion and answer it on a
future Podcasting Q&A episode.
With that, let's go ahead andget into today's question.
Today we're answering, should Istart a second podcast?
(00:42):
This is not only a greatquestion, but a necessary one.
Starting a second podcast caneither be a really great next
step in your overall podcastgrowth, or it can just be a lot
of extra work.
So you really want to evaluatethis before investing in
starting a second show.
Today I'm going to share fourreasons that adding a second
(01:04):
podcast might just be your nextmove and some examples of what
that might look like.
The first reason you might wantto start a second podcast is if
you find that you are actuallyspeaking to two different
audiences.
So if you are busy scriptingyour episodes and as you're
doing it, you're going, Who ismy audience when I'm scripting
these episodes?
(01:25):
And that can really feelinconsistent for your listeners.
It can feel confusing.
So a second podcast would allowyou to separate those
audiences, and that way you canoffer tailored content for your
listeners.
I want to offer an examplehere.
Say you are hosting amotivational podcast.
You are motivating yourlisteners for making changes in
(01:47):
their lives, whether it be theirhealth or maybe a career change
or just getting motivated tostart that thing that they've
never done before.
And in this motivationalpodcast, you offer a series on
becoming an entrepreneur andmaybe some of the ways that you
can be motivated to start a newbusiness.
Well, in this, you really findthat those are very popular
(02:08):
episodes, but you find that youraudience is really craving
something that's moreinstructional.
And so this would be thatmoment where that audience has
shifted and you'd like to speakto that niche audience, but your
motivational podcast is justnot the place to do it.
This is your telling sign.
It is time to separate thoseconcepts and create two
(02:32):
different podcasts.
So at the end of this, you willkeep your main podcast that is
focused on motivation in allareas, and you will offer your
more niche podcast that isspeaking directly to listeners
who are interested in exploringentrepreneurship.
Another pro tip is to add somedynamic content into those
(02:55):
entrepreneurial episodes thatyou featured in your
motivational podcast to letthose listeners know that if
this motivational content isreally not what you're looking
for, I've actually created thisbrand new podcast.
Go subscribe over here.
So that's the first reason whyyou might need to start a second
podcast, is because youraudience has shifted.
(03:15):
So keeping with the examplethat I mentioned for reason one,
this motivational podcast ishosted by you.
You are recording solo episodesbased fully on motivation, but
you're finding that you'regetting a lot of engagement from
your listeners.
And you want a way toincorporate that into your
podcast because thesetestimonies or these success
(03:36):
stories are actually just whatyour audience needs to hear in
order to remain motivated.
So you can see here, we'restill speaking to the same
audience, but we now need toseparate the two podcasts so
that we can offer a differentformat.
So we're going to keep ourmotivational podcast with
shorter solo episodes.
(03:57):
And we're actually going tooffer a new podcast of listener
testimonies.
And so it's going to be aninterview podcast.
You're going to hear their sideof the story.
Separating these two podcasts,they're not creating a new
message.
You're just changing thedelivery and getting this
valuable content to yourlisteners.
Because let's face it,everybody consumes and learns in
(04:21):
different styles.
So sometimes an interviewpodcast may be more entertaining
than a solo podcast.
Maybe you can dive a little bitdeeper and you could just offer
a whole new facet of thisalready successful podcast.
The third reason you might wantto start a second podcast is if
you find that you are coming upwith new content, but you have
(04:42):
nowhere to put it.
So this could be for a newaudience.
This could be for your existingaudience.
This could be in the sameformat, or this could be a new
format.
It really just depends.
But the point is the contentthat you want to share just
doesn't fit in your currentpodcast.
So this can happen when youhave a successful podcast that
(05:03):
you've already overcome allthose hurdles of learning how to
podcast and edit and recordepisodes, and you're doing it
well.
You have a workflow that issmooth, and this podcast is a
success and you're enjoying it,but you just keep going back to
this topic that you want tocover.
And so what do you do with thatcontent?
You stuff it back into yourbrain and you just let it go.
(05:26):
And you continue on with yourcurrent podcast.
And unfortunately, that contentjust goes to waste.
Do not let that happen.
If there is something on yourmind and you are just itching to
share about it, start thesecond podcast.
So say you have a podcast andit's strictly for entertainment.
So it is a scripted series,it's an audio drama, and you are
(05:48):
telling a story, but yourfavorite artists are steadily
releasing their new albums andyou can't not talk about it.
You are so excited to shareabout it, and you're just
thinking to yourself, I havethis audience, but I can't talk
about my favorite artist on myaudio drama podcast.
It's just not the place whereit belongs.
(06:10):
That is your telling sign.
Time to start a second podcast.
So you can start that secondpodcast.
It could be your same audience,or it could be a completely
different audience, but it is atotally different type of show
and you'll have double the fun.
So it's a win-win, but Idefinitely think that is a
telling sign.
It's time to start that secondpodcast.
(06:30):
And the fourth reason to starta second podcast is a little
unique, a little outside of thebox, but I think you might
really like this example.
If you are a podcaster who isproducing a successful podcast
as a hobby, so you love offeringyour content, you love
producing your podcast, andyou're really good at it.
But your job is working at amarketing firm.
(06:53):
That is what you do for yourcareer.
And you have a client that youthink to yourself, you know,
they actually would reallybenefit from having a podcast.
I think that this would reallyfit within their niche.
It would really create aconnection for their company.
I wonder if they'd go for it.
So then you bring this podcastproposal to your client and you
(07:15):
let them know, I really enjoypodcasting and I could actually
really help you with this.
Do you want to give it a tryfor your business?
That is an excellentopportunity to start a second
podcast.
So you already love doing it asa hobby.
You can shift to doing thattype of work in your career.
Again, that's a win-win.
(07:37):
And a definite reason forgiving a second podcast a shot.
Just a quick review on the fourreasons why you might want to
start a second podcast.
Either you're ready to serve abrand new audience with your
second podcast.
Maybe you're serving the sameaudience, but you want to go
ahead and offer a differentformat of your podcast.
You have content that you arejust itching to share with the
(07:59):
world, but you can't place it inyour existing podcast.
Go ahead and start a secondone.
Don't leave your listenershanging.
There are listeners out therethat are just as excited to hear
your content as you are toshare it.
And the fourth reason, make ita strategic business move.
Go ahead and show off yourskills to your client, to your
employer, and let them know howfun podcasting is and how
(08:22):
beneficial it can be for theirbusiness.
Remember, when it comes tostarting a second podcast,
there's really no rush.
There's no pressure to startmore than one podcast.
If you do not have thebandwidth to produce two
podcasts while continuing toenjoy the process, that is your
telling sign, you're not ready.
I would hold off until there'sa better time or until you've
(08:45):
mastered your workflow or mayberecruited some help.
In the end, you want to makethis enjoyable.
If you are ready to start asecond podcast and you're hosted
here with us on BuzzSprout, weactually offer multi-podcast
plans so that you can keep allof your podcasts hosted under
one subscription.
I'll be sure to add somedetails about that in the show
notes if that's something youare interested in.
(09:06):
If you have questions aboutstarting a second podcast, you
can always reach out to us onthe podcaster success team by
emailing support atbuzzsprout.com.
We can help walk through yourideas or maybe offer some advice
on how to get that secondpodcast going.
I hope you've enjoyed thisepisode and it's helped get your
wheels turning.
Be sure to join us every Mondayto kickstart your week.
(09:29):
Thank you so much forlistening.
And as always, keep podcasting.
Welcome to Podcasting Q&A, brought to you
by the people at Buzzsprout.
I'm your host, Cara Pacetti,and I'm bringing you the best
tips and strategies to keep youpodcasting with confidence.
If you've ever caught yourselfwondering during your podcast
production process, am I evendoing this right?
(00:21):
You are definitely not alone.
If you have questions, pleaseclick the Send Us Fan mail link
in the show notes.
I would love to take yourquestion and answer it on a
future Podcasting Q&A episode.
With that, let's go ahead andget into today's question.
Today we're answering, should Istart a second podcast?
(00:42):
This is not only a greatquestion, but a necessary one.
Starting a second podcast caneither be a really great next
step in your overall podcastgrowth, or it can just be a lot
of extra work.
So you really want to evaluatethis before investing in
starting a second show.
Today I'm going to share fourreasons that adding a second
(01:04):
podcast might just be your nextmove and some examples of what
that might look like.
The first reason you might wantto start a second podcast is if
you find that you are actuallyspeaking to two different
audiences.
So if you are busy scriptingyour episodes and as you're
doing it, you're going, Who ismy audience when I'm scripting
these episodes?
(01:25):
And that can really feelinconsistent for your listeners.
It can feel confusing.
So a second podcast would allowyou to separate those
audiences, and that way you canoffer tailored content for your
listeners.
I want to offer an examplehere.
Say you are hosting amotivational podcast.
You are motivating yourlisteners for making changes in
(01:47):
their lives, whether it be theirhealth or maybe a career change
or just getting motivated tostart that thing that they've
never done before.
And in this motivationalpodcast, you offer a series on
becoming an entrepreneur andmaybe some of the ways that you
can be motivated to start a newbusiness.
Well, in this, you really findthat those are very popular
(02:08):
episodes, but you find that youraudience is really craving
something that's moreinstructional.
And so this would be thatmoment where that audience has
shifted and you'd like to speakto that niche audience, but your
motivational podcast is justnot the place to do it.
This is your telling sign.
It is time to separate thoseconcepts and create two
(02:32):
different podcasts.
So at the end of this, you willkeep your main podcast that is
focused on motivation in allareas, and you will offer your
more niche podcast that isspeaking directly to listeners
who are interested in exploringentrepreneurship.
Another pro tip is to add somedynamic content into those
(02:55):
entrepreneurial episodes thatyou featured in your
motivational podcast to letthose listeners know that if
this motivational content isreally not what you're looking
for, I've actually created thisbrand new podcast.
Go subscribe over here.
So that's the first reason whyyou might need to start a second
podcast, is because youraudience has shifted.
(03:15):
So keeping with the examplethat I mentioned for reason one,
this motivational podcast ishosted by you.
You are recording solo episodesbased fully on motivation, but
you're finding that you'regetting a lot of engagement from
your listeners.
And you want a way toincorporate that into your
podcast because thesetestimonies or these success
(03:36):
stories are actually just whatyour audience needs to hear in
order to remain motivated.
So you can see here, we'restill speaking to the same
audience, but we now need toseparate the two podcasts so
that we can offer a differentformat.
So we're going to keep ourmotivational podcast with
shorter solo episodes.
(03:57):
And we're actually going tooffer a new podcast of listener
testimonies.
And so it's going to be aninterview podcast.
You're going to hear their sideof the story.
Separating these two podcasts,they're not creating a new
message.
You're just changing thedelivery and getting this
valuable content to yourlisteners.
Because let's face it,everybody consumes and learns in
(04:21):
different styles.
So sometimes an interviewpodcast may be more entertaining
than a solo podcast.
Maybe you can dive a little bitdeeper and you could just offer
a whole new facet of thisalready successful podcast.
The third reason you might wantto start a second podcast is if
you find that you are coming upwith new content, but you have
(04:42):
nowhere to put it.
So this could be for a newaudience.
This could be for your existingaudience.
This could be in the sameformat, or this could be a new
format.
It really just depends.
But the point is the contentthat you want to share just
doesn't fit in your currentpodcast.
So this can happen when youhave a successful podcast that
(05:03):
you've already overcome allthose hurdles of learning how to
podcast and edit and recordepisodes, and you're doing it
well.
You have a workflow that issmooth, and this podcast is a
success and you're enjoying it,but you just keep going back to
this topic that you want tocover.
And so what do you do with thatcontent?
You stuff it back into yourbrain and you just let it go.
(05:26):
And you continue on with yourcurrent podcast.
And unfortunately, that contentjust goes to waste.
Do not let that happen.
If there is something on yourmind and you are just itching to
share about it, start thesecond podcast.
So say you have a podcast andit's strictly for entertainment.
So it is a scripted series,it's an audio drama, and you are
(05:48):
telling a story, but yourfavorite artists are steadily
releasing their new albums andyou can't not talk about it.
You are so excited to shareabout it, and you're just
thinking to yourself, I havethis audience, but I can't talk
about my favorite artist on myaudio drama podcast.
It's just not the place whereit belongs.
(06:10):
That is your telling sign.
Time to start a second podcast.
So you can start that secondpodcast.
It could be your same audience,or it could be a completely
different audience, but it is atotally different type of show
and you'll have double the fun.
So it's a win-win, but Idefinitely think that is a
telling sign.
It's time to start that secondpodcast.
(06:30):
And the fourth reason to starta second podcast is a little
unique, a little outside of thebox, but I think you might
really like this example.
If you are a podcaster who isproducing a successful podcast
as a hobby, so you love offeringyour content, you love
producing your podcast, andyou're really good at it.
But your job is working at amarketing firm.
(06:53):
That is what you do for yourcareer.
And you have a client that youthink to yourself, you know,
they actually would reallybenefit from having a podcast.
I think that this would reallyfit within their niche.
It would really create aconnection for their company.
I wonder if they'd go for it.
So then you bring this podcastproposal to your client and you
(07:15):
let them know, I really enjoypodcasting and I could actually
really help you with this.
Do you want to give it a tryfor your business?
That is an excellentopportunity to start a second
podcast.
So you already love doing it asa hobby.
You can shift to doing thattype of work in your career.
Again, that's a win-win.
(07:37):
And a definite reason forgiving a second podcast a shot.
Just a quick review on the fourreasons why you might want to
start a second podcast.
Either you're ready to serve abrand new audience with your
second podcast.
Maybe you're serving the sameaudience, but you want to go
ahead and offer a differentformat of your podcast.
You have content that you arejust itching to share with the
(07:59):
world, but you can't place it inyour existing podcast.
Go ahead and start a secondone.
Don't leave your listenershanging.
There are listeners out therethat are just as excited to hear
your content as you are toshare it.
And the fourth reason, make ita strategic business move.
Go ahead and show off yourskills to your client, to your
employer, and let them know howfun podcasting is and how
(08:22):
beneficial it can be for theirbusiness.
Remember, when it comes tostarting a second podcast,
there's really no rush.
There's no pressure to startmore than one podcast.
If you do not have thebandwidth to produce two
podcasts while continuing toenjoy the process, that is your
telling sign, you're not ready.
I would hold off until there'sa better time or until you've
(08:45):
mastered your workflow or mayberecruited some help.
In the end, you want to makethis enjoyable.
If you are ready to start asecond podcast and you're hosted
here with us on BuzzSprout, weactually offer multi-podcast
plans so that you can keep allof your podcasts hosted under
one subscription.
I'll be sure to add somedetails about that in the show
notes if that's something youare interested in.
(09:06):
If you have questions aboutstarting a second podcast, you
can always reach out to us onthe podcaster success team by
emailing support atbuzzsprout.com.
We can help walk through yourideas or maybe offer some advice
on how to get that secondpodcast going.
I hope you've enjoyed thisepisode and it's helped get your
wheels turning.
Be sure to join us every Mondayto kickstart your week.
(09:29):
Thank you so much forlistening.
And as always, keep podcasting.
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