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January 1, 2021 50 min

Teri Agins covered fashion at The Wall Street Journal for 20 years. In 1999, she published her first book, The End of Fashion; How Marketing Changed the Clothing Business Forever. A friend lent me the book and it collected dust on my desk for months before I decided to pick it up; at which point I couldn’t put it down. This book is fashion reporting unlike I’ve ever seen of the industry. As Vanity Fair declared, “The End of Fashion rips into the underbelly of a world where marketing is king and often the emperor has no clothes.”

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