The 3-Part Method to Hold the Attention of a Room, with Gary Barlow

This episode is all about something we don’t talk about enough in high performance, not just how we deliver, but how we’re remembered. 

When I sat down with Gary Barlow, he talked me through something he calls the Show Graph, a way of shaping emotion and energy through a performance. It’s not about perfection. It’s about creating moments that connect, and leaving people with something that lasts. 

And what struck me most? This habit, refined over decades on stage, isn’t just for concerts. It’s something we can all use, whether you’re leading a meeting, giving a talk, launching a product, or just trying to get through to people in a meaningful way. 

In this episode, we explore:

• Why people remember moments, not timelines
• How to open with impact, and close with meaning
• The emotional architecture behind unforgettable experiences
• Lessons from the world’s toughest rooms, northern working men’s clubs
• What leaders, teachers and performers can borrow from a world-class show

Whether you’re leading a room, launching an idea, or giving a talk that matters, this conversation is a guide to crafting moments that last long after the lights go down.

If you’ve ever wanted to communicate in a way that lands, this one’s for you. 

Listen to the full episode with Gary Barlow: https://pod.fo/e/17fc0b

Here is more information on the studies referenced: 

When More Pain Is Preferred to Less: Adding a Better End (Daniel Kahneman, Barbara Fredrickson, Charles Schreiber, Donald Redelmeier 1993)

Broaden-and-Build Theory of Positive Emotions (Barbara Fredrickson 1998)