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February 10, 2026 70 mins

Super Bowl LX had everything, from ads for weight loss drugs and male grooming products to spots touting tax prep services and calming fears about our AI overlords. It also had one outstanding halftime performance from Bad Bunny. But what the game didn't have was a whole lot of car ads. (Or a whole lot of touchdowns, but that's a different story.) Why, after dominating the broadcast for decades, has the automobile industry gone cool on one of broadcasting's biggest nights? And what did the few cars ads that did run say about the state of the nation and American culture at this particularly fraught moment in time? Ian Chillag—creator and host of the award-winning Radiotopia podcast "Everything is Alive," the co-host of NPR's "How to Do Everything," and a senior producer of "Wait Wait… Don't Tell Me"—joins us to break it all down.

Join The War on Cars on Patreon and listen to exclusive ad-free versions of regular episodes, Patreon-only bonus content, Discord access, invitations to live events, merch discounts and free stickers!

Watch all of the Super Bowl ads. (NY Times)

Listen to Ian Chillag's podcasts How to Do Everything and Everything is Alive.

Order our new book, Life After Cars: Freeing Ourselves from the Tyranny of the Automobile, out now from Thesis, an imprint of Penguin Random House. Find us on tour and get tickets at lifeaftercars.com.

Thanks to Cleverhood for sponsoring this episode. Listen to this episode for the latest discount code and get the best rain gear for walking and cycling.

The War on Cars is produced with support from the Helen and William Mazer Foundation.

www.thewaroncars.org

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