Most marketing advice tells you to spend more. Tyson Franklin says the smarter move is to be first. Whoever markets a service or a piece of equipment first owns that space.

Tyson is one of the sharpest marketing minds I know. He is a business coach, best-...

He's a podiatric surgeon, an Army veteran, and a private pilot who flies his own airplane across the country, and he's built Sunshein Podiatry one of Ohio's most trusted foot-and-ankle practices without ever chasing the biggest patient numbers.

D...

Bob Clark and his partner Alan Steinhorn of Clark & Steinhorn are finally retiring after almost 46 years, and we sat down to talk about what actually built their practice… and what happens next.

...

He's not an attorney, he's never worked inside a law firm, and yet he walked in and took their close rate from 50% to 84% in 90 days.

I don't know exactly how long I've known Michael Patrick Strauch but every time we t...

I don't know how long I've known Michael, but every time we talk, he challenges the way I think about growth.

In this episode of Tom's World of Marketing, Michael and I sit down as he shares how he's helped a law firm go from a 50% close rate to 84% in just 90 days.

His message is simple:

You don't always need more leads. Sometimes you need a better process.

We talked...

"For 30 years… I was guessing what a case was worth."

That's how Dirk Derrick describes his experience before he had data.

On this episode of The World of Marketing, Tom Foster sits down with Dirk Derrick, founder of Derrick Law Firm - who went from a one room practice to a 35 attorney powerhouse. But the real story? How he flipped the legal system on its head.

After decade...

In the latest episode of Tom's World of Marketing, I sat down with Dawn Apuan, founder of Copy Queens, who went from ministry work and nonprofit leadership to becoming a powerhouse copywriter helping businesses generate sales—sometimes within 24 hours. 

Her journey started with one powerful moment.

After being told she had to put her daughter in daycare and questioning her future, D...

And for thousands of patients, that simple truth changes everything.

On this episode of Tom's World of Marketing, Tom Foster sits down with Dr. Eric Williams, a board-certified plastic & reconstructive surgeon specializing in peripheral nerve surgery—one of the most complex and misunderstood areas of medicine.

Dr. Williams shares powerful s...

What happens when a top-tier attorney thinks like a marketer?

On the latest episode of Tom's World of Marketing, I sat down with Peter Hoppenfeld — the "marketer who happens to be a lawyer" behind some of the biggest names in direct response and info marketing.

Peter has spent 40+ years helping entrepreneurs, health professionals, and thought leaders grow without crossing legal lines &md...

In the latest episode of The World of Marketing, Tom Foster sits down with Eiman Bassam, Founder & CEO of ESB Advertising, to break down how streaming TV advertising has evolved—and why lawyers and doctors can no longer afford to treat TV as a "branding-only" channel.

This conversation challenges one of the biggest assumptions in marketing: that TV can't be measured.

In this episode,...

In this powerful episode of The World of Marketing, host Tom Foster sits down with attorney, speaker, and Business Black Ops founder Dave Frees—a nationally recognized expert on implementing AI within real law practices.

Dave isn't theorizing about the future.

He's using AI every single day to create what he calls transformational wealth, reclaim hundreds of hours, and build systems that...

What happens when an Olympic athlete's entire career is on the line?

They call Paul Greene one of the world's leading international sports lawyers. Paul has represented elite athletes from 50+ countries, argued cases before the Court of Arbitration for Sport, taught law internationally, and built a global practice rooted in trust, expertise, and integrity.

In this episode, we talk about:

...

From creating Disney's iconic Chef Mickey's to transforming customer experiences for NASA and even the Executive Office of the President, Vance Morris knows what it takes to build magic into every moment.

In this episode, Vance joins Tom Foster to share:

1. How a near-bankruptcy became the turning point for building lasting business success

...

This week, after a long voyage away from Earth, I'm thrilled to welcome a legend in the direct response marketing world: Brian Kurtz.

Brian has spent over four decades shaping the landscape of direct response marketing. As the former EVP of Boardroom Inc., he helped send more than 1.3 billion pieces of direct mail, driving massive business growth and industry innovation.

Today, through Titans ...

Samantha M. Sbrocchi is a distinguished partner at Antonelli & Antonelli, specializing in probate and estate litigation in the NYC Metro Area. With a practice focused on contested wills, fiduciary misconduct, wrongful death proceedings, and complex kinship matters, Samantha has rapidly established herself as a formidable advocate in the New York trusts and estates legal community. 

After joining A...

Nia Al-Kilany is Foster Consulting's very own COO! Nia has had quite a career, starting out as an SEO strategist in our Client Services department, stepping away to work as a contractor, and then coming back to take over Project Management. After a few years in that position, she was promoted to Chief Operations Officer, a position in which she contributes directly to our agency's trajectory and progression in the stra...

Dr. Joel Foster is a highly respected podiatrist and double board-certified surgeon based in Lee's Summit, Missouri. Whether he's treating sports injuries, addressing chronic conditions like diabetic foot care, or performing advanced surgical procedures, Dr. Foster is passionate about delivering personalized care that gets his patients back on their feet—literally!

Today, we'll talk about his journey...

Traci Scudder is a solo practitioner based outside of Washington, D.C., specializing in land use and zoning, particularly real estate development law. She has built a strong reputation for providing flexible, client-focused legal services in a highly niche field of law. We're going to explore what sets her apart, the challenges of navigating zoning law, and the importance of resilience in the legal field. Let's dive in...

This episode of World of Marketing discusses sensitive topics that may be difficult for some audience members to hear.

Justin Hoover is CEO of The Battle Within. A Veteran himself, Justin went through numerous traumatic situations which led him to seek help later after service. During his conversation with Tom, he explains his own journey...