Contractor Talks by United Foundry
How builders, remodelers, and contractors use AI to scale their sales, marketing, and operations.
Episodes
A lead is just a phone number — the only number that actually pays are booked jobs. In this episode, Matt & Booker break down why "cost per lead" is the wrong scoreboard and walk through the real math of cost per booked job, using a simple example: at a 20% closing rate and $100 per lead, it takes five leads — and $500 — to book one job.
They dig into why tracking only leads hides where your bus...
Shared leads are a waste of money, no matter how cheap they are. You pay for the lead, then the homeowner ghosts you, picks someone else, or makes you win on price.
In this episode, we break down the four ways remodeling companies can use Google to land more $35K–$75K projects and add an extra $500K in revenue in the next three to six months.
We cover:
- Local Service Ads (Google Guaranteed): pay only for real,...
Episode 001: Feast or Famine Is a Choice
Why do builders go from overbooked one month to an empty calendar the next? It isn't bad luck. In the first episode of United Foundry Talks, Matt DeLong and co-host Booker Fritz explain that the slow months usually come from pausing marketing once the crews get busy. There's a lag of about 60 days between stopping your marketing and feeling it, and that's why this habi...
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