Rethink Radio Podcast

Rethink Radio Podcast

Hi radio friends. This is Brian. Welcome to the "Rethink Radio" podcast. Where we will explore the strategies, methods, ideas, and mistakes behind using digital platforms for Christian radio. It's time to rethink how we can use platforms (like Facebook, Instagram, YouTube, Twitter, Spotify, and others) to grow, engage, and connect with our listeners. And continue to share the hope and love of Jesus. If you enjoy the podcast please leave us a review, and thank you for listening.... Show More

Episodes

February 23, 2020 1623 min

In this episode, Josh Lauritch, from 55 Promotion, joins us to discuss why stories are important and the POWER behind sharing those stories. There are some great nuggets in this episode that radio stations and personalities could use to build a deeper relationship with their fans on digital platforms. Oh yeah, this episode is different than our regular podcast format. So grab yourself a drink, kick back, and enjoy this thirty-mi... Read more

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February 16, 2020 467 min

In this episode, Brian is going to talk about the importance of delivering clarity to your radio station's online audience. Plus, he’ll share the 11 questions they take their client's through, before creating a digital strategy. So, if you feel like your station's website is outdated and confusing, you won't want to miss this episode.

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Get Your Copy Of The "11 Qu... Read more

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In today's episode, Brian is going to talk about Instagram bios and ideas on how you can write better captions on your Instagram posts to help generate more engagement. Plus, he's going to tell you about some cool things Shine 95.1 and Spirit 105.3 are doing with their Instagram accounts.

IG Engagement Rate Formula:
(Post Likes + Comments) / Total Followers = Engagement Rate
FYI: Multiply by... Read more

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February 2, 2020 907 min

In this episode, Brian shares tips on how you can start a podcast. We understand that recording, editing and publishing a podcast can seem pretty intimidating, but it's not as hard as you may think. Below is an outline of what will be covered in this podcast.

  • Why Podcasts Fail
  • Four Things To Help Your Podcast Be A Success
  • How To Choose Your Niche
  • Create An Avatar To Represent Your Audience
  • ... Read more

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    January 27, 2020 738 min

    In this episode, Brian shares 4 Social Media Marketing mistakes you should avoid. Yes, these are mistakes we’ve made, and still struggles from time-to-time. How about you? Plus, have you heard of a Social Media Spammer? Could you be a Social Media Spammer? Tune in to find out.

    MENTIONED IN THE EPISODE:

    Get the 3 questions Brian mentioned in this episode by texting the phrase “rethinkradio” to the number “44... Read more

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    January 20, 2020 484 min

    In this episode, Brian shares some adjustments he made to a radio station’s email marketing campaign that increased their email open rate. Plus, grab a pen and notepad to jot down some keywords you should NOT use in your message to prevent your emails from being delivered to the spam folder. Towards the end of the podcast, Brian will also tell you about a tool you can use to check the score of your email subject line before it’s... Read more

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    In this episode, Brian shares his thoughts and ideas on how radio stations can use Facebook, Instagram, LinkedIn, Twitter, and TikTok in 2020. We’ll discuss content ideas, building relationships on social platforms, using live video for fundraisers, music surveys, and more.

    🚨 TikTok doesn’t have much, if any, regulations at the moment. I do think the Christian Radio Industry could utilize the platform to gain ... Read more

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    In this episode, Brant Hansen joins us to discuss some of the challenges he has faced doing video. Plus, Brian will share a new option for those of us not comfortable doing a LIVE video on Facebook. It's called Facebook Premiere, and it could help increase your video views on Facebook.

    FYI: The Facebook premiere video option is only available when you upload your video from the desktop. Mobile devices do not allow... Read more

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    Welcome to the first episode of the Rethink Radio Podcast! In this episode, Brian shares why he's launching the podcast, and his thoughts on copycat marketing on social media. Does your social media content provide value or add to the noise?

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    GOT QUESTIONS OR TOPIC REQUEST
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