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January 20, 2020 8 min

In this episode, Brian shares some adjustments he made to a radio station’s email marketing campaign that increased their email open rate. Plus, grab a pen and notepad to jot down some keywords you should NOT use in your message to prevent your emails from being delivered to the spam folder. Towards the end of the podcast, Brian will also tell you about a tool you can use to check the score of your email subject line before it’s sent.


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