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June 12, 2026 β€’ 8 mins

Friend of the Show and Tech Expert, Amber Mac, joins us to chat about the history of technology.

Amber Mac is President of AmberMac Media, Inc., an award-winning content development agency, an award-winning podcaster (This Is Mining and The AI Effect), and a bestselling author. She is also the host of The AmberMac Show podcast on SiriusXM with co-host Jeff MacArthur.

In 2024, Amber was named as one of DMZ’s Women of the Year for her work driving innovation and progress in the tech industry. In 2021, Amber was named one of the Bay Street Bull Women of the Year for her leadership in the technology sector. In 2016, she co-wrote the Amazon bestseller, Outsmarting Your Kids Online, just a few years after she wrote the Globe & Mail business bestseller, Power Friending.

Amber has keynoted more than 700 events around the world and has moderated sessions with: Canadian Prime Minister Justin Trudeau; German Chancellor Olaf Scholz, former FBI Director James Comey; business coach Tony Robbins; literary icon Margaret Atwood; and many other notable leaders.

Amber has hosted and co-hosted a variety of podcast series, including The Amber Mac Show, The AI Effect, Marketing Disrupted, The Feed, commandN, This is Mining (presented by the Ontario Mining Association), 15secTech, and more. Here are some of her podcast-related awards:

  • πŸ† DMZ Women of the Year 2024: Awarded to Amber Mac as a woman “driving innovation and progress in the Canadian tech industry”
  • πŸ† Best Technology Series 2022: #TheFeed (Canadian Podcast Awards), produced by AmberMac Media Inc. in partnership with SiriusXM Canada
  • πŸ† Best Branded Series 2021: This Is Mining (Canadian Podcast Awards), produced by AmberMac Media Inc. in partnership with the Ontario Mining Association
  • πŸ† Best Technology Series 2019: The AI Effect (Canadian Podcast Awards)
  • πŸ† Best Innovative Media Award 2019: The AI Effect (CMA Awards)

She is a regular business host and tech expert for Fast Company, CNN, Bloomberg, CBS, BNN, CTV, The Marilyn Denis Show, and SiriusXM.

Amber started her career in San Francisco and Boston during the dot-com boom. As a strategist for Razorfish and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches.

As a child, Amber attended a two-room country schoolhouse and shared a party telephone line with neighboring houses. She is now recognized internationally as an innovation and technology leader.

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