Ethan Beute Today's digital and technological world has created so many conveniences. We are able to do things faster, conduct business in different ways. However, as great as this digital technological world is at the end of the day it is people who make the final decisions. The fact is the technology may be changing but the human being has remained constant. They still have the same physical, mental, emotional, and spiritual needs and wants as they have always had. And while businesses are getting more technologically savvy, they are either missing, or overlooking the most critical element of ALL business whether B2B or B2C...the human conversation.Ethan Beute (prounounced Butte) co-author of the book Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience joins us in this episode of A New Direction. Ethan helps us understand how email and texting while convenient in fact may be causing us more communication problems. He also lets us in some of the psychology of human communication and conversation that can increase the success of your business and enhance the relationships with you clients and customers that will positively affect your bottom line. Rehumanize Your Business Rehumanize Your Business will take you through not only why you would want to consider video as part of your business plan, but also offers you different solutions to using video, the consideration you may want to make when using video, and in what situations you may want to use video to grow your business. They also have created a nearly seamless integration as well that I found incredibly interesting just go www.BombBomb.com As Ethan points out in the show...you on video creates authenticity and that is something we are all looking for. Take a listen! Enlign Business Brokers Special Thanks to our sponsors Enlign Business Brokers and Advisors. Internationally known and respected. When you need to sell your business start with "deal team". They will get you the highest market value with the utmost confidentiality. Contact Enlign Business Brokers and Advisors. You can learn more by going to ENLIGN.com Linda Craft & Team And to Linda Craft & Team, REALTORS for over 30 years they are the have created "Legendary Customer Service". Privately and locally owned in the Greater Raleigh, Research Triangle Park area, they can help you anywhere in the world to find the best real estate professional for you when it comes to selling or buying your home. Learn more by clicking on www.LindaCraft.comFinally, this weeks t-shirt shout out goes to Ithaca, Nebraska. I was personally honored to be the marshal of their 150th anniversary parade. Congratulations Ithaca and here is to 150 years more!