What would you do if one day, a new competitor showed up in your market? What if that new competitor was a franchise or company with a recognizable name and deep marketing pockets? Here's an actual story of a local dry cleaners who suddenly found themselves competiting with a new test retail store from P&G.
Successful local businesses can face threats from new businesses who see how well they're doing and want in on the action. This can happen with franchises. This episode discusses a case study and talks about how to survive.